Job DescriptionJob Description
Role Overview
We are seeking a Senior Manager, D2C Growth to own and scale the direct-to-consumer ecommerce experience for the AirDoctor brand.
This role acts as the bridge between Marketing, Product, Brand and Engineering. In this role you will translate marketing strategy into high-performing ecommerce experiences & funnels. You will own onsite conversion, merchandising, promotions, experimentation, offer management, and ecommerce operations on Shopify.
The ideal candidate combines hands-on Shopify execution with strong analytical thinking, growth experimentation, continuous optimization and customer journey.
Key Responsibilities
D2C Channel Ownership
Own day-to-day performance & execution of the AirDoctor D2C storefront including:
· Conversion rate optimization
· Revenue per visitor
· Average order value
· Funnel performance
· Promotional execution
Act as the primary owner of onsite growth initiatives.
Experimentation & Conversion Optimization
Develop and run a structured experimentation program across the Shopify storefront including:
· Landing page testing
· PDP optimization
· Checkout funnel improvements
· Bundle and offer testing
· Subscription optimization
Analyze results and scale winning experiments.
Ecommerce Merchandising & Promotions
Own ecommerce merchandising strategy including:
· Product presentation and PDP optimization
· Bundle creation
· Subscription offers
· Seasonal promotions
· Campaign landing pages
Translate marketing campaigns into high-performing onsite experiences.
Shopify Operations & Growth Tools
Manage Shopify apps and ecommerce growth tools including:
· CRO tools
· Personalization platforms
· Bundling apps
· Subscription platforms
· Analytics integrations
Evaluate new technologies and partner with Engineering on implementation.
Data, Reporting & Insights
Build and maintain reporting on key D2C performance metrics including:
· Conversion rate
· Revenue per visitor
· Average order value
· Funnel drop-off
· Landing page performance
Provide insights and recommendations to improve channel performance.
Cross-Functional Collaboration
Work closely with Engineering, Design, Brand and Finance to ensure ecommerce initiatives are executed efficiently and aligned with brand and business objectives.
Key Performance Indicators
Success in this role will be measured by:
· Conversion rate improvement
· Revenue per visitor growth
· AOV improvement
· Landing page performance
· Experiment velocity and win rate
· Growth of D2C revenue
Required Qualifications
· 5+ years experience in ecommerce, D2C growth, or Shopify management
· Hands-on Shopify experience including merchandising, promotions, and app management
· Strong analytical and data-driven decision making
· Experience running A/B testing or CRO programs
· Experience working cross-functionally with engineering and marketing teams
· Strong project management and prioritization skills
Preferred Qualifications
· Experience in high-consideration D2C products
· Familiarity with subscription ecommerce
· Experience scaling Shopify storefronts beyond $100M+ revenue
Experience with CRO, personalization, and analytics tools
What We Offer:
Competitive CompensationFull benefits including PTO and 401(k)A collaborative and inclusive work environmentHybrid work environment - 3 days in office, 2 days remoteFree EV ChargingOn-site gym and pilates studioCompany DescriptionAbout Us:
At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.
For over 25 years,
Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.
We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.Company DescriptionAbout Us:\n\nAt Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.\n\nFor over 25 years,
Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.\n\nWe foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.
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