Job DescriptionJob Description
Lahlouh’s
business model is built on delivering end to end supply chain service improvements, not simply processing transactional print orders. Lahlouh is a partner that focuses on developing collaborative, comprehensive solutions that endeavor to meet all the communication needs of our clients’ dynamic and evolving marketplaces.
Lahlouh's mission is to provide the highest quality, most cost-effective
business communications solutions available.
Core capabilities include:
• Data processing and programming services • Fulfillment / Distribution logistics
• Digital variable print • Packaging Design
• Sheet-fed commercial print • Marketing promotions
• Lettershop production and USPS mail preparation • Promotions
• Full-service bindery and assembly • Online Solutions
Position: Direct Mail & Direct Marketing SME (Subject Matter Expert)Reports to: Snr. V.P. of Sales
FLSA Status: Exempt
Department: Sales
Location/Shift: Supports CA & OH Sales & Mailing Operations / Day Shift
Residence: Ideally OH/Tri-State area. If not, will be required to travel.
Position Summary:
We are seeking a highly experienced and strategic
Direct Mail Subject Matter Expert (SME) to join our commercial print team. This dual-role position is pivotal, serving as the critical link between our sales efforts and our manufacturing execution. The ideal candidate will possess deep expertise in direct mail strategy, postal regulations, data processing, and print production workflows. This person will directly contribute to revenue growth by enabling our sales team and improving profitability by optimizing our operational processes.
In this role, you will be responsible for the entire lifecycle of direct mail and direct marketing products and initiatives, from concept development and strategy to testing, onboarding, optimization, execution, and analysis. In this role you will collaborate with Sales, Project Managers, internal teams, and our clients to ensure successful campaign executions. This position requires a strong working knowledge of data management, digital communications, and a working understanding of print and mail manufacturing and USPS service options.
Responsibilities and Duties:Sales Support & Client Strategy (Consultative Role)Subject Matter Expertise: Serve as the go-to expert for the sales team and clients on all matters related to direct mail, including:Targeting and segmentation strategy.Postal optimization (commingling, drop shipping, co-palletization, etc.).Data processing, hygiene, and personalization techniques.Creative formats and materials best suited for mailability and cost efficiency.Industry trends and best practices in direct mail marketing.
Client Engagement:Participate in high-value client meetings and proposal development as the technical and strategic direct mail lead. Help translate client marketing goals into viable, cost-effective direct mail solutions.Assist with scoping opportunities, closing deals, and facilitating the onboarding of new programs.Review client programs/campaigns and make suggestions for improvement, upselling, ROI improvements, etc.
Quoting & Estimating:Collaborate with estimating to ensure accurate and competitive pricing based on optimized production and postal strategies.
Training & Enablement:Develop and deliver training to the sales team on new direct mail capabilities, regulations, and best practices to improve their ability to prospect and close opportunities.Develop and present compelling product roadmaps and go-to-market strategies for new and existing direct mail offerings.Develop and implement comprehensive direct marketing strategies aligned with overall
business objectives.Collaborate with clients & internal staff to create high-impact direct mail pieces that resonate with target audiences.
Operations & Workflow Optimization (Operational Role)Manufacturing Liaison:Work directly with the production, mailing, and finishing departments to ensure a seamless handoff of complex direct mail jobs. Translate sales requirements and client specifications into clear, executable instructions for manufacturing.Effectively communicate direct mail/direct marketing concerns/issues with, Sales, Project Managers, Production, Data Processing, and Pre-Press staff and/or customers in a professional manner, as needed.
Technology & Equipment:Collaborate with customers and internal stakeholders to gather, document, and communicate
business requirements for potential new technologies, software, or equipment that could enhance our direct mail capabilities, speed, and cost-efficiency.Parter with Operations to translate these requirements into technical specifications and support their evaluation and recommendation process.
Quality & Compliance:Ensure all direct mail projects adhere to the latest USPS regulations, internal quality standards, and client specifications. Troubleshoot and resolve complex production or postal issues as they arise. Oversee campaign execution across all channels, including vendor management and production.
Best Practice Documentation:Create and maintain documentation for all standard operating procedures (SOPs) related to direct mail production and data handling.
Qualifications and Experience:
Experience: 5+ years of hands-on experience in the
direct mail industry, preferably within a commercial print mail service provider environment or direct mail agency specializing in demand generation and campaign development.
Technical Expertise: Deep knowledge of
USPS regulations and postal logistics, including automation standards, mailing classes, and maximizing postal discounts.
Print Knowledge: Strong understanding of print production processes, specifically those relevant to direct mail (e.g., variable data printing (VDP), finishing, inserting, and ink-jetting).
Data Proficiency: Experience with direct mail data processing software, file formats, and data hygiene best practices (e.g., NCOA, CASS).
Communication Skills: Exceptional communication, presentation, and interpersonal skills, with the proven ability to articulate complex technical concepts to both non-technical sales staff and C-level clients.
Problem-Solving: Proven ability to analyze operational challenges and develop practical, cost-effective solutions.
EducationA Bachelor's degree in
Business, Marketing, Graphic Communications, or a related field is preferred.Professional Certifications in Discounted Mail Preparation, LEAN and 5S very desirable.
Compensation:Commensurate with experience.
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