Job DescriptionJob Description
Head of Marketing AI-Native Ecommerce Growth Lead
Location: 10221 Prospect Ave, Santee, CA 92071
Schedule: Full-time
Company: Vista Fulfillment Group
Pay: $45-60/hour, depending on experience, with performance bonus potential
Industry: Alcohol ecommerce, marketplace, DTC, retail enablement
About the Role
Vista Fulfillment Group is looking for a hands-on marketing leader to own growth across ecommerce, lifecycle marketing, paid media, SEO, GEO, content, automation, analytics, and AI-powered marketing systems.
This is not a traditional marketing manager role. We need someone who can build strategy, execute quickly, use AI daily, improve systems, and drive measurable growth.
You should be comfortable working inside tools like Shopify, Klaviyo, GA4, Meta Ads, Google Ads, SEO platforms, AI tools, and automation tools. The ideal candidate understands ecommerce growth and how customer discovery is changing through AI search platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews.
What Youll Own
Build and lead the full marketing roadmap across acquisition, retention, conversion, and brand growthCreate monthly growth plans tied to revenue, traffic, conversion rate, repeat purchase rate, email revenue, CAC, ROAS, and LTVOwn Shopify, Klaviyo, paid media, SEO, GEO/AEO, content, affiliates, partnerships, and marketplace growthUse AI tools like ChatGPT, Claude, Gemini, Perplexity, Zapier, Make, Airtable, Notion, and Google Sheets to improve speed and outputBuild repeatable systems for campaign production, content creation, product research, audience segmentation, reporting, and customer journey optimizationLead SEO strategy across technical SEO, product/category pages, internal linking, keywords, schema, backlinks, and contentLead GEO/AEO strategy to help the brand show up in AI search, answer engines, and conversational shopping journeysOwn Klaviyo campaigns, flows, segmentation, deliverability, testing, personalization, and reportingImprove flows like welcome series, abandoned cart, browse abandonment, post-purchase, winback, reviews, replenishment, VIP, and product recommendationsManage paid acquisition across Meta, Google, TikTok, YouTube, affiliate, retargeting, and other relevant channelsImprove website conversion rate through landing pages, product pages, merchandising, offers, navigation, trust signals, and checkout analysisBuild weekly and monthly reporting that explains what happened, why it happened, and what we are doing nextDevelop marketing campaigns around holidays, gifting, sports, seasonal occasions, new product drops, bundles, and offersKeep marketing premium, responsible, compliant, and appropriate for the alcohol industry
Ideal Candidate
Hands-on marketing leader who can create the strategy and execute the workStrong ecommerce background, especially with physical productsFluent in Shopify, Klaviyo, paid media, retention, analytics, SEO, content, and CROUses AI tools daily to work faster and smarterUnderstands that SEO now includes Google, AI Overviews, ChatGPT, Gemini, Perplexity, and answer enginesAnalytical, organized, creative, and accountable for revenue outcomesComfortable managing freelancers, agencies, tools, and internal stakeholdersNot dependent on a large team to get things done
Requirements
5+ years of marketing experience with strong ecommerce experienceExperience with Shopify or similar ecommerce platformsBachelors degree or higher in Marketing or similar fieldStrong Klaviyo experience, including campaigns, flows, segmentation, reporting, and deliverabilityExperience managing Meta Ads and Google AdsStrong understanding of SEO, content marketing, analytics, and ecommerce conversion optimizationWorking knowledge of GEO, AEO, LLM visibility, AI search, and changing consumer discoveryExperience using AI tools for marketing workflows, content, automation, analytics, and productivityStrong understanding of acquisition, lifecycle marketing, retention, LTV, CAC, and ROASExperience in alcohol, beverage, CPG, marketplace, retail, or regulated ecommerce strongly preferred
Tools You Should Know
ShopifyKlaviyoGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleMeta Ads ManagerGoogle AdsTikTok AdsLooker StudioAhrefs, SEMrush, Moz, or similar SEO toolsChatGPT, Claude, Gemini, or PerplexityZapier or MakeCanva, Figma, or Adobe Creative SuiteAirtable, Notion, Asana, ClickUp, or similar toolsHotjar, Microsoft Clarity, or similar CRO toolsAI writing, research, reporting, creative, and automation tools
Nice to Have
Google Ads CertificationGoogle Analytics CertificationHubSpot certificationKlaviyo certification or strong proven experienceMeta Blueprint CertificationSEO, analytics, ecommerce, or AI marketing certificationsDigital Marketing Institute or AMA certification
First 90 Days
Audit current Shopify analytics, Klaviyo, paid media, SEO, content, reporting, and marketing stackBuild a clear growth roadmap with priorities, targets, and ownersImprove Klaviyo deliverability, segmentation, flows, and campaign strategyLaunch a stronger content plan covering both SEO and GEOCreate a repeatable campaign calendar tied to revenue moments and product opportunitiesSet up better weekly reporting for performance decisionsIdentify quick wins for conversion rate, repeat purchase, email revenue, and paid media efficiency
Benefits
Why Join Us
Opportunity to shape the growth engine of an emerging alcohol ecommerce marketplaceWork with premium alcohol brands, retail partners, and modern ecommerce toolsEntrepreneurial environment with room to build systems, hire support, and grow into a larger leadership role
Pay: $45.00 - $60.00 per hour
Benefits:
401(k)Flexible scheduleHealth insurance
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