Job DescriptionJob Description
Determined to end Veteran suicide, K9s For Warriors is the leading nonprofit organization providing Service Dogs to military Veterans nationwide suffering from PTSD, traumatic brain injury, and/or military sexual trauma — at no financial cost to the Veteran. Founded in 2011 as a 501(c)(3) nonprofit organization, K9s For Warriors is committed to saving lives at both ends of the leash by primarily rescuing dogs and pairing them with Veterans in need. In order to continue the great work we’re doing, we’re looking to add a Marketing Manager to our amazing team!
Basic Function
The Marketing Manager will execute strategic marketing initiatives that amplify the organization’s mission, engage our community on a national scale, and support our fundraising and programmatic goals. The person in this role will work closely with the Marketing & Communications Director to develop and implement annual marcom strategies that grow brand awareness and drive fundraising growth. The Manager is responsible for overseeing day-to-day execution of marketing initiatives/campaigns as well as outside agencies and vendors. This position will oversee various marcomm functions including the K9s website and SEO, social media (organic & paid), multimedia, direct response campaigns, omnichannel marketing campaigns, and the K9s retail online store. The Marketing Manager understands how to make all the disciplines work together to ensure the organization’s omnichannel marcom plans can be successfully executed as well as any other duties needed to expand K9s national footprint. The Manager needs to be able to turn data into relevant insights to move the brand forward and have superior people, process, and project management skills.
Essential duties and responsibilities
Manage and update the organization’s website to ensure content is accurate, engaging, and aligned with organizational, fundraising, and marketing priorities. Optimize website for accessibility, SEO, and UX experience through an external web vendor to drive website traffic and donor conversion rates Oversee the development and management of the organization’s social media strategy to increase awareness, grow followers, and drive engagement as well as align mission-focused content towards each platform. Assist with the monitoring and responses on social media platforms in a timely manner. Plan and execute comprehensive marketing-communications strategies to achieve
business goals and objectives across a variety of channels including paid, earned, shared, and owned mediaManage third-party marketing agency responsible for direct response initiatives –both direct mail and digital – that drive K9s donor base and engagement Serve as the go-to resource for internal teams needing marketing material and the approvals of K9s branded materials – ensuring all materials align with brand guidelines and support organizational objectives Manage & inspire a multi-disciplinary team that will help elevate the K9s brand and grow revenueCollaborate closely with internal K9s teams including Development, Programs, HR, Govt. Affairs, and Operations Oversee relationships and work from multiple third-party agencies, ensuring goals are met with positive outcomes Track an array of marketing data and establish benchmarks and strategies to advance the organization
Non-Essential Duties
General office duties Answering general phone callsAll other tasks assigned
Job Knowledge, Skills, and Abilities
Bachelor’s Degree required with a specialization in Marketing, Communications, Nonprofit Management or a related field preferredMinimum 4 years’ experience leading and managing high-performing multi-disciplinary marketing teams preferred Strong project management and interpersonal skills with the ability to manage multiple priorities and deadlines. Proven ability to plan, create, and implement goal-driven marcom plans as well as develop associated SMART KPIs Experience building brand awareness through paid, earned, shared, and owned mediaRelevant experience in website development and digital marketing including managing social media (paid & organic), display, SEM, email, and SEO Fundraising-focused marketing experience preferredProven ability to manage outside agencies and drive ROIExperience collecting and analyzing data that informs marketing strategiesAbility to establish and maintain effective relationships with staff at all levels and outside donors, partners, vendors, supporters, etc. Ability to present facts and recommendations effectively in oral and written communicationsAbility to solve problems in a timely fashionHigh ethical standards, leadership, and decision-making abilitiesPrevious nonprofit & VSO experience a plusStrong Knowledge and experience using of Microsoft Office, WordPress, Elementor, Google Analytics, Adobe Creative Suite programs, and social media tools such as Sprout Social, Constant Contact, Canva, etc. Ability to travel and work in multiple locations
Supervision Exercised
This position manages direct report employees in the marketing department and is responsible for the performance management and hiring of the employees needed to successfully execute on organizational needs within that department.
Physical & Other Requirements
While performing the duties of this job, the employee is regularly required to talk, hear, stand, walk, and perform light lifting dutiesConstantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printerThe person in this position frequently communicates with the media, donors, and general public who have inquiries about the organization and programs. Must be able to exchange accurate information calmly and quickly in these situationsMust be able to work in a fast-paced environment and maintain composure under tight deadlinesMust be able to prioritize tasksMay be required on occasion to speak with individuals in an elevated emotional state and those expressing suicidal thoughts
Work Environment
Professional
Core Competencies
Written ExpressionCreativityCoachingResult-OrientedDelegatingAttention to detailSocial awarenessFocus on Quality Managing PersuasivenessVerbal Expression
Monday-Friday
9am-5pm
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