Job Title: Digital Marketing Specialist
Location: Lawrence, NJ 50% Onsite
Schedule: Monday Friday, 8:00 AM 5:00 PM
Summary
The Digital Marketing Specialist is a key partner to Brand and Omnichannel Planning teams, playing a central role in managing and executing marketing campaigns. This position oversees both digital and print materials across multiple brands, therapeutic areas, or franchises. The role collaborates closely with external creative and production agencies to support seamless workflow, asset development, and on-time delivery of marketing materials.
This role also manages production budgets, supports annual planning, leads MLR (Medical, Legal, Regulatory) review for derivative content, and ensures timely execution of marketing tactics. As an operational champion, the specialist works with internal teams and agencies to drive process efficiency and elevate campaign quality.
Key Responsibilities
Manage production budgets across a portfolio of brands or therapeutic areas, ensuring efficient resource allocation.
Provide accurate year-end forecasting for printed and digital marketing materials.
Collaborate with Capability Leads, Brand Teams, and Omnichannel Strategists on scheduling, resource planning, and execution.
Serve as project owner during MLR meetings, addressing medical, legal, and regulatory considerations.
Conduct QA and spot checks on digital materials to ensure compliance and accuracy.
Participate in status meetings with cross-functional teams to maintain timelines and deliverables.
Manage project workflows, timelines, and financials while identifying opportunities for process improvements.
Oversee vendor relationships, including performance reviews, budgeting, and invoicing.
Monitor inventory and reporting logistics to support supply planning and marketing launches.
Ensure asset management compliance via designated platforms, following all company procedures.
Utilize and optimize project management tools such as Workfront, Veeva Vault, PromoMats, Salesforce, Jira, and others.
Education & Experience Requirements
Bachelors degree required.
4+ years of omnichannel digital marketing project management and budget oversight experience.
Background in campaign marketing with strong knowledge of pharmaceutical marketing or product launches.
Proven ability to work within cross-functional matrix teams and manage multiple external vendors.
Familiarity with Agile methodologies.
Proficiency in AI tools and applications.
Understanding of marketing asset specifications, templates, CMS platforms, and workflows.
Experience with Adobe platforms (Workfront), Veeva Vault, Veeva PromoMats, Salesforce, Jira, and related tools.
Strong solution-oriented mindset with demonstrated process improvement achievements.
Experience with inventory management and reporting logistics.
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