Description: Mercadien is seeking a proactive, detail-oriented, and tech-savvy leader to join our dynamic
marketing team in a newly created hybrid role that merges strategic
marketing leadership with advanced technology management. Reporting directly to the Finance Director, this position is responsible for managing a team, overseeing the full spectrum of
marketing activities, and ensuring the optimal performance of our
marketing technology stack to drive business objectives. Requirements:
Marketing Strategy DevelopmentDevelops and executes comprehensive
marketing strategies that align with the company's business objectivesConducts market research and analyzes trends to identify new
marketing opportunitiesCollaborates with senior management to set
marketing goals and objectivesServes as a member of the firm's Growth Core Strategy Committee
Campaign ManagementPlans, creates, and oversees the implementation of
marketing campaigns across various channels (digital, print, social media, etc.)Monitors and analyzes campaign performance, providing detailed reports and recommendations for optimization
Brand ManagementEnsures brand consistency across all
marketing materials and channelsDevelops and maintains brand guidelines and oversee their implementation
Content Creation and ManagementOversees the creation of high-quality content, including website content, blog posts, newsletters, press releases, and social media updatesCollaborates with internal teams and external agencies to produce engaging and relevant content
Digital MarketingManages and optimizes the company's online presence, including website, SEO/SEM, email
marketing, and social media platformsAnalyzes digital metrics and KPIs to assess campaign effectiveness and makes data-driven decisions
HubSpot CRM Management:Utilize and manage all features of HubSpot Sales &
Marketing Hubs to support growth initiativesMaintain and optimize the HubSpot database, ensuring data integrity and accuracyOversee email
marketing campaigns, such as newsletters, special alerts, event invitations, etc., including template creation, list segmentation, A/B testing and performance analysisDesign and optimize landing pages, calls-to-action and forms to capture and nurture leadsLeverage HubSpot's reporting and analytics tools to measure the effectiveness of
marketing efforts and, if necessary, propose adjustments to be made to help improve the performance and results from those efforts
Marketing Technology Utilization:Oversee the integration and utilization of
marketing technologies such as ZoomInfo, Dripify, and other relevant tools to help drive leads and new business opportunities through these platformsWork with niche leaders and
Marketing Manager to develop and execute
marketing campaigns using these platforms to accelerate business growthCoordinate and meet with technology vendors as neededCollaborate with the rest of the
marketing team to develop comprehensive
marketing plans that leverage these technologies effectively for the various niche areas of the firm
Business DevelopmentWorks with niche leaders to develop sales campaigns (one-to-one emails, direct mail letters, LinkedIn messages, etc.) and executes campaigns through
Marketing Automation SoftwareMonitors reporting of sales campaignsBuilds prospect lists using the firm's sales prospecting database
Budget ManagementDevelops and manages the
marketing budget, ensuring effective allocation of resources to achieve
marketing goalsTracks expenditures and provides regular budget reports to senior management
Team LeadershipLeads and mentors the
marketing team, providing guidance and support to achieve departmental and individual goalsFosters a collaborative and creative work environment
Market Analysis and ReportingConducts regular market analysis to understand customer needs, market trends, and competitive landscapePrepares and presents reports on
marketing activities, including ROI analysis and strategic recommendationsPrepares comprehensive
marketing reports for board packages, including referrals, open opportunities, lead sources, and performance metrics, both firmwide and by niche on a monthly basis
Stakeholder EngagementCollaborates with senior management and other departments to ensure alignment and integration of
marketing strategies.Drafts agenda and prepares monthly reports for niche meetingsInterfaces with and directs
marketing vendors, including external consultants as well as printing, collateral, and branding services
Event and Seminar PlanningPlans, organizes, and presents seminars and events, enhancing internal knowledge and external engagementCoordinates and manages the firm's presence at industry events
Marketing Awards ProgramOversees the
Marketing Awards Program, ensuring recognition of outstanding
marketing achievements
Client RelationsCoordinates holiday cards and gifts to send to clients, fostering strong client relationships
HR/Recruiting/Organizational DevelopmentCollaborates with HR to assist with recruiting efforts and develops
marketing materials (flyers, ads, emails, etc.) to attract potential candidatesServes as a participant on the DEI & Women's Initiative Committees to ensure strategies/tactics are in line with the firm's brand & overall growth strategy
Training and DevelopmentAttends and works with the lead growth partner for Rainmaker's Group training, enhancing personal and team capabilitiesPlans and coordinates Lunch & Learns for the firm on an annual basisPlans, prepares and coordinates the Quarterly Firm Meeting Presentation
Ad Hoc ProjectsUndertakes ad hoc projects as assigned by the CEO and niche leaders, contributing to the overall success of the organization
Requirements • Bachelor's Degree in
Marketing or relevant business field
• Minimum of 8 years of experience in
marketing, with a proven track record of successful
marketing campaigns and team management
• Demonstrates competencies in business, delivery of
marketing initiatives, and promotional activities
• Strong project management skills and ability to manage multiple projects simultaneously
• Must possess above average computer skills, knowledge of Microsoft Office programs (Word, Excel and PowerPoint) and Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)
• Proficiency in
marketing software and tools (e.g., Google Analytics, ChatGPT, HubSpot CRM,
marketing automation tools)
• Must be able to communicate clearly both verbally and in written format. A strong command of the English Language and grammar is necessary
• Must be available to work professional hours
Benefits • Hybrid policy (2 days in office or at client site)
• Highly competitive salaries and bonus programs
• Medical, dental, life, and long-term disability insurance
• Competitive 401K match
• Paid holidays, vacation and sick time
• Casual dress code: dress for your day
• Mentorship and training opportunities
• Internal committees and clubs
• Various social gatherings & events
• Strong focus on the Mercadien community
• Cutting edge technology
Mercadien is a leading and growing regional accounting and advisory firm with partners and staff that believe our best work starts with our people. When you come on board, you become a part of our community and extended family. We're entrepreneurs at heart; passionate about creating opportunities, innovating inside and outside of our business, achieving work/life integration, helping our employees reach their potential, and having fun!
Our core values: Integrity, excellence, responsibility, creativity, and respect are the foundation of our firm. They inform and guide us in everything we do and fuel our client work and relationships. We are a teamwork-focused firm and support each other professionally and personally. We're collaborative by nature and enjoy being actively involved in our communities. Driven by integrity and social responsibility, our associates serve more than 100 civic and charitable organizations, as individuals and through the Mercadien Foundation. At Mercadien, the opportunities are endless.
To all recruitment agencies: The Mercadien Group does not accept unsolicited agency resumes. Please do not forward resumes to our job alias, Mercadien associates or any other company location. The Mercadien Group is not responsible for any fees related to unsolicited resumes.
This employer participates in E-Verify. Mercadien will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization. If the government cannot confirm that you are work authorized, Mercadien is required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment.
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