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Marketing Lead/h2pClearwater Analytics is seeking a dynamic Field
Marketing Lead to drive high-impact revenue generation strategies targeting our insurance sector. In this role, youll develop and execute field
marketing programs that engage financial decision-makers, leveraging your fintech and programmatic field
marketing experience to contribute to growth in a dynamic market./ppAs a Field
Marketing Lead, you will collaborate with senior
marketing and sales teams to implement
marketing strategies that resonate with institutional investors across both private and public sectors, as well as banking and energy industries. Your responsibilities will include coordinating integrated campaigns, events, and account-based
marketing (ABM) programs to drive demand and support revenue objectives./ppThis position is ideal for a
marketing professional with 7+ years of experience in B2B
marketing within the financial services or FinTech space./ph3Key Responsibilities/h3ulliDevelop and execute field
marketing the insurance sector ensuring alignment with Clearwaters global
marketing and sales goals./liliCollaborate with sales leadership to identify key accounts and create tailored
marketing programs aimed at driving results./liliDevelop messaging and field campaigns that emphasize Clearwaters value proposition and address the unique challenges faced by public and private asset allocators, banking institutions, and energy companies./li/ulh3Campaign and Event Coordination/h3ulliLead a variety of
marketing activities, including hosted events, tradeshows, webinars, executive programs, and targeted digital campaigns./liliDrive ABM initiatives for focusing on landing and expanding the highest priority accounts of the company./liliEnsure the successful execution of events and campaigns, focusing on measurable outcomes including lead generation, revenue, new logo capture, and ROI./li/ulh3Collaboration and Leadership/h3ulliWork closely with product
marketing to develop tailored content and sales enablement materials for asset allocators, banking institutions, and energy sector organizations./liliAlign with demand generation teams to create complementary digital campaigns that enhance engagement./liliPartner with sales teams to gather insights, refine strategies, and deliver impactful programs that accelerate opportunities./li/ulh3Measurement and Optimization/h3ulliDefine KPIs and track the performance of field
marketing initiatives, including pipeline contribution and
marketing-sourced revenue./liliUtilize data and insights to optimize campaigns and events, ensuring continuous improvement and maximum impact./liliProvide performance reports and insights to
marketing and sales leadership./li/ulh3Key Qualifications/h3ulliExperience: 7+ years in field
marketing, ABM, or demand generation, with a focus on financial services or insurance./liliIndustry Knowledge: Deep understanding of asset allocators, banking institutions, and energy sector organizations, including their operational needs, regulatory challenges, and decision-making processes across private and public sectors./liliLeadership Skills: Proven ability to lead cross-functional initiatives and collaborate with sales and
marketing stakeholders./liliEvent Management: Extensive experience in planning and executing events targeting senior decision-makers in asset allocation, banking, and energy sectors./liliAnalytical Skills: Proficiency in data-driven decision-making, with experience tracking ROI and pipeline contribution./liliEducation: Bachelors degree (BA/BS) in
Marketing, Business, Finance, or a related field./li/ulh3Salary Range/h3p$100,000.00 - $168,000.00 + bonus + RSUs/ppThis is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits./p/div
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