The Position Customer
Marketing Director - Access, Gastroenterology Why Genentech We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society. About this
Marketing Position The
Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven
marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs. As part of a newly established pre-launch Gastroenterology (GI)
Marketing team, this
Marketing Director reports directly to the Executive
Marketing Director of GI and is integral to successfully delivering the GI
marketing vision and network goals. Specifically, this
Marketing Director, in collaboration with the larger team, is responsible for launching our GI Product in ulcerative colitis, the launch indication of one of the most valuable molecules in the Genentech pipeline. Our product is unique in the Genentech pipeline as (1) it will available both in an intravenous (IV for induction) and subcutaneous (SC for maintenance) formats, (2) will fall under both a medical (Medicare Part B) and pharmacy (part D) benefit and (3) is the organizations' first commercial launch with gastroenterologists. Accordingly, a successful launch will include crafting an integrated payer/provider strategy makes decisions that have significant impact on these objectives and goals Identifies and works regularly with both key internal network partners and external resources to ensure cross-
marketing, cross-functional, and field alignment to customer strategy Content Designs and executes seamless, well-integrated
marketing campaigns across multiple
marketing platforms and channels (including all field channels) for the customer Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics Execution Accountable for high quality, compliant content execution across all
marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers) Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization Partners with analytics, operations, and field teams to measure
marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes Leads initiatives that have broader organizational impact across the 1
Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer
marketing efforts People Leads, develops and inspires a thriving
Marketing Team and fosters belonging within and across teams. Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers. Identifies key internal network partners and facilitates cross-
marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities Demonstrates Advanced Proficiency within the following Key Competencies Customer Marketer Leads are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others' skills) Customer Understanding - I'm always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Content Development ability to articulate business problems, identify solutions and own content development from strategy through execution. Access and payer experience specifically with pharmacy benefit / Part D medicines. Experience coaching and leading team members (directly and/or via project teams) Additional Desired Candidate Qualifications ability to articulate business problems, identify solutions and own content development from strategy through execution. Prior experience operating in a biosimilar and innovator marketplace Understanding of and tactical experience with access execution (i.e. working with BEMs, NAMs, and FRMs) across all customer segments Proven track record of strategic thinking, especially the ability to make tough decisions by considering the trade-off between mid-term profitability vs. short-term top-line upside Location This position is based in South San Francisco, CA Relocation assistance is not available at this time. Roche Operating Principles Put Patients First: I always act as if patients I know are in the room and do what's best for them Follow the science: I seek answers through experiments, data and debate, and act on facts Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty Think long term: I choose actions today that benefit future generations The expected salary range for this position based on the primary location in California is $189,600 - $352,200 . Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law . A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants .
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