Director Of
Marketing, Connected Care Group This is where your work makes a difference. At Baxter, we believe every personregardless of who they are or where they are fromdeserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a jobyou will find purpose and pride. Baxter is committed to driving connectivity for patients, clinicians, and customers across healthcare settings. Baxter's Connected Care Group focuses on two critical areas: (1) Digital Products, delivering connected devices and software to customers, and (2) Digital Platforms, facilitating software development across Baxter's medical devices with a unified architecture to accelerate customer-focused solutions. The portfolio includes key offerings that drive revenue and advance Baxter's mission to save and sustain lives while shaping the future of healthcare. The Director of
Marketing, Connected Care Group serves as the
marketing leader for Baxter's Connected Care portfolio, responsible for shaping portfolio growth strategy, customer adoption, market expansion, and commercial performance across Digital Products and Digital Platforms. In partnership with Product Management, Sales, and other cross-functional teams, this leader translates market opportunities, customer insights, and competitive dynamics into portfolio strategies that accelerate revenue growth, strengthen customer value realization, and expand market penetration. This role owns portfolio positioning,
marketing strategy, customer adoption strategy, and commercial growth initiatives while leading upstream and downstream
marketing teams. The Director will modernize
marketing capabilities through data-driven decision making, AI-enabled
marketing approaches, customer adoption strategies, and scalable commercial processes that improve
marketing effectiveness and business outcomes. This role sits within the Connected Care Group and reports into the Senior Director of Product Management. There will be a team of 2-5 direct reports that will be responsible for driving growth of the portfolio. Key stakeholders in the Connected Care Group include Product Management, Sales,
Marketing Communications (MarCom), Project Management, Operations, and R develop deep subject matter expertise across the portfolio. Capture and communicate customer intelligence and other learnings back across the Baxter organization. Understand key growth drivers and pricing. Clarify the portfolio and product-specific value propositions and positioning relative to customer pain points and competitors. Segment customers and inform priorities. Understand decision-making and purchasing processes for customers. Help craft internal and external messaging. Develop OUS
marketing plan and enable growth outside developed markets. Create multi-year plans to build the Connected Care brand through a long-term
marketing strategy. Manage 1-3 Upstream
Marketing individuals Downstream
Marketing Ensure the organization has effective
marketing processes, tools, content, and enablement capabilities required to support commercial success Communicate and implement messaging across functional and geographic partners and help shape their communications. Develop and execute integrated
marketing campaigns, content, and omnichannel strategies to drive awareness, demand generation, and sales enablement. Develop segment-specific messaging, value propositions, and clinical/economic narratives to drive targeted campaigns and market engagement. Deliver high-quality pre launch, launch, and post-launch promotional programs that maximize product adoption and penetration within the market. Support regional commercial
marketing teams to help achieve growth and profitability with support for messaging. Work cross-functionally with business units, region/country teams, and functions to brainstorm, develop, launch new processes and improvements. Work with internal teams to develop clinical and economic messaging. Lead product launches, field sales support, and other
marketing activities. Generate/analyze competitive intelligence and promote understanding of competitive tactics with the sales team. Partner with
marketing communications to create innovative and forward-looking content to drive market awareness, lead generation, leading to deal closure. Develop relationships and regularly interact with customers through presentations, interviews, tradeshows, professional societies, and site visits. Collaborate with global portfolio
marketing to understand issues related to product quality/customer complaints; ensure feedback is communicated back to respective owners for input into recommendations and resolution to identified issues. Manage agencies and external stakeholders where needed. Collaborate with Medical Affairs to aid in guiding high-value studies to support key claims in
marketing materials and establish Baxter's presence as a thought leader. Manage 1-3 Downstream
Marketing individuals. Qualifications: Experience
marketing complex, software-enabled or platform-based healthcare solutions, with a demonstrated ability to drive enterprise adoption. Strong understanding of digital health ecosystems, including interoperability, clinical workflows, and enterprise IT environments. Highly organized, self-starter who can lead and collaborate across the organization effectively. Ability to operate with ambiguity in volatile environments, leading a function in and through the face of change, setting clear direction and guidance for the team you lead. Ability to work and influence across business units and functions. Demonstrated track-record of leading and influencing in a matrixed environment. Excellent written
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