SEM Specialist
WorkSimpli Software – San Juan, Puerto Rico (Hybrid)
Full-Time | Reports to: Director of Marketing
About WorkSimpli Software
WorkSimpli Software builds digital tools that make work easier. Our SaaS products — including PDFSimpli and other workflow solutions — serve millions of users worldwide. As a data-driven and growth-focused organization, paid search and performance marketing are critical components of our customer acquisition strategy.
We are seeking a skilled SEM Specialist to support and execute our paid search initiatives, optimize campaign performance, and contribute to scalable growth across our digital products.
Position Summary
The SEM Specialist is responsible for executing, monitoring, and optimizing paid search campaigns across search engine marketing platforms. This role is a hands-on, individual contributor position focused on improving campaign efficiency, driving qualified traffic, and maximizing return on ad spend.
The ideal candidate is analytical, detail-oriented, and comfortable working with data, testing frameworks, and cross-functional teams. This role works closely with the Director of Marketing and internal stakeholders to ensure paid search efforts align with broader marketing and business objectives.
Essential Duties and Responsibilities
Execute and manage paid search campaigns across platforms such as Google Ads and Microsoft Ads.Conduct ongoing keyword research, expansion, refinement, and negative keyword management.Create, test, and optimize ad copy, extensions, and campaign structures.Monitor daily campaign performance and make bid, budget, and targeting adjustments.Track key performance indicators (CTR, CPA, conversion rate, ROAS) and support weekly and monthly reporting.Analyze performance data to identify trends, issues, and optimization opportunities.Collaborate with Content, Design, and Web teams to optimize landing pages for paid traffic.Assist with A/B testing initiatives for ads, keywords, and landing pages.Conduct competitor and market research to inform paid search strategies.Maintain organized documentation of campaigns, tests, and performance learnings.Stay current with SEM platform updates, algorithm changes, and industry best practices.Qualifications
Required:
Bachelor’s degree in business, Computer Engineering, Communications, or related field and/or equivalent experience.Preferred:
Experience in SaaS, subscription-based, or digital product environments.Familiarity with Google Analytics, Looker Studio, or similar reporting tools.Exposure to landing page optimization and conversion rate optimization (CRO).Basic understanding of SEO and broader digital marketing channels.Hands-on experience managing and optimizing paid search or SEM campaigns.Strong analytical skills with experience interpreting performance data.Working knowledge of Google Ads and Microsoft Ads.Familiarity with web analytics and conversion tracking concepts.Strong attention to detail and ability to manage multiple campaigns simultaneously.Ability to work independently while collaborating effectively with cross-functional teams.Core Competencies
Data-driven decision makingAttention to detail and accuracyAnalytical thinking and curiosityInitiative and continuous improvement mindsetCollaboration and clear communicationCompensation and Benefits
Salary Range: Based on experience and internal levelingBenefits: Health insurance, paid time off, hybrid work schedule, and professional development opportunitiesWork Environment
Hybrid position based in San Juan, Puerto Rico. WorkSimpli Software offers a collaborative, fast-paced environment focused on innovation, accountability, and measurable results. Read Less⚙️ DevOps Engineer
???? Location: San Juan, Puerto Rico (Hybrid – Remote Wednesdays)
???? Job Type: Full-Time | Monday to Friday
???? www.worksimpli.io
About WorkSimpli Software
WorkSimpli Software LLC is a high-growth SaaS company headquartered in San Juan, Puerto Rico. We create powerful, cloud-based tools that simplify how people work—like PDFSimpli.com, one of the web’s leading document management platforms. As our infrastructure and user base grow, we're looking for a DevOps Engineer to help us scale and optimize our development and deployment processes.
Job Summary
The DevOps Engineer will play a critical role in managing and automating our cloud infrastructure, CI/CD pipelines, deployments, and monitoring. You'll collaborate closely with developers and system administrators to streamline our software delivery and ensure platform reliability, security, and performance.
Key Responsibilities
Design, maintain, and improve CI/CD pipelines to automate software build, testing, and deployment.Manage cloud-based infrastructure (e.g., AWS, Azure, DigitalOcean) for availability, scalability, and security.Monitor system performance and reliability; implement logging, alerts, and recovery strategies.Collaborate with development teams to support feature rollouts, bug fixes, and environment configuration.Write and maintain scripts for automation using tools like Bash, Python, or Terraform.Enforce best practices for DevOps, infrastructure as code (IaC), and system security.Maintain and monitor staging and production environments.Assist in managing DNS, SSL certificates, and backups.Required Skills & Experience
2–4 years of experience in a DevOps, Site Reliability Engineer, or System Administrator role.Proficiency with cloud platforms (preferably AWS) and deployment tools (e.g., Docker, Kubernetes).Experience with CI/CD tools like GitHub Actions, GitLab CI, Jenkins, or similar.Strong understanding of Linux servers, shell scripting, and networking fundamentals.Familiarity with monitoring/logging tools like Datadog, Prometheus, Grafana, or ELK stack.Experience with version control (Git) and container orchestration.Solid troubleshooting and incident response skills.Excellent communication and ability to work across departments.Preferred Qualifications
Experience with infrastructure as code (IaC) tools like Terraform or CloudFormation.Familiarity with Nginx, Apache, MySQL, and Redis.Exposure to security practices, including firewalls, SSH, and vulnerability scanning.Previous experience supporting SaaS platforms or web applications at scale.Education Requirements
Bachelor’s degree in Computer Science, Information Technology, or related technical field.Equivalent professional experience and/or certifications (e.g., AWS Certified DevOps Engineer) also considered.What We Offer
Hybrid work setup based in San Juan, PR (Remote Wednesdays)Competitive salary + performance bonusesHealth insurance and generous paid time offOpportunity to work on tools that impact millions of users globallyCollaborative and fast-paced environment with international exposure Read Less