About the Role
The Brand Manager for Play It Again Sports and Music Go Round leads brand strategy and marketing execution for two specialty resale brands with strong local, seasonal, and eCommerce growth opportunities. This role translates business priorities into integrated marketing programs that drive awareness, store traffic, eCommerce engagement, customer buys, sales, and long-term brand equity.
For Play It Again Sports, this role supports marketing across athletes, parents, coaches, fitness customers, and recreational players looking for quality new and used sports equipment. For Music Go Round, this role supports musicians, students, parents, schools, bands, collectors, and music enthusiasts looking to buy and sell quality used musical instruments and gear.
The Brand Manager serves as a strategic marketing advisor to franchisees, helping strengthen local execution, improve digital and eCommerce performance, activate partnerships, and build scalable programs that support both brands’ growth.
What You'll Do
Develop and execute multi-channel marketing strategies that increase brand awareness, drive in-store and online traffic, support eCommerce growth, generate customer buys, and grow franchise sales.Lead brand marketing planning for Play It Again Sports and Music Go Round, including seasonal campaigns, category priorities, customer messaging, local marketing tools, and franchisee support.Support key Play It Again Sports categories and seasons, including team sports, hockey, baseball, softball, golf, fitness, ski, snowboard, and other priority areas.Support key Music Go Round categories and customer needs, including instruments, guitars, drums, sound equipment, school music, band programs, trade-ins, and musician-focused buying journeys.Partner with eCommerce, Operations, Training, franchisees, and agency partners to improve online product discovery, local inventory visibility, eCommerce sales, and the connection between digital shopping and local stores.Develop marketing programs that help franchisees promote both new and used products, trade-in opportunities, value messaging, local inventory, and category expertise.Serve as a strategic marketing consultant to franchise owners, advising on local marketing plans, digital channels, social media, community marketing, partnerships, and eCommerce opportunities.Manage brand and vendor partnerships, including sports retail partners such as Rawlings, CCM, and other priority sports brands, as well as relevant music vendor partnerships, school, artist, and community partnerships for Music Go Round.Identify and support sports league, team, school, athlete, coach, player, NIL, and community partnerships that strengthen Play It Again Sports’ relevance and credibility.Evaluate campaign performance and provide data-driven recommendations across store traffic, eCommerce engagement, customer acquisition, buys, sales, and franchisee adoption.Manage brand marketing budgets, ensuring expenditures align with approved plans and highest-impact growth opportunities.Participate in cross-brand and company-wide marketing initiatives as needed.Partner with internal teams and vendors to identify and scale AI-driven marketing capabilities that improve personalization, decision-making, eCommerce performance, and franchisee efficiency.What You'll Bring
Bachelor’s degree in Marketing, Business or related field, with 4 to 6 years of hands-on marketing experience across retail, digital, social, and eCommerce channels.Experience developing marketing strategies that support both brand-level priorities and local franchisee needs.Experience in a multi-location, franchise, specialty retail, sporting goods, music, resale, or eCommerce environment preferred.Strong understanding of local store marketing, customer acquisition, content development, social media, eCommerce marketing, and performance measurement.Experience managing agencies, vendors, influencers, creators, community partners, or brand partnerships.Excellent communication, presentation, collaboration, and project management skills.Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.Ability to display a high degree of professionalism, confidentiality, tact, and diplomacy.
What’s In It For You
A mission-driven, people-first culture that invests in your growth.The chance to shape a nationally recognized brand and make a measurable impact.Collaboration with passionate teams and the opportunity to innovate and experiment.Exceptional benefits and a supportive environment built for long-term careers.Equal Employment Opportunity
Winmark Corporation is committed to a policy of Equal Employment Opportunity to all applicants and employees in accordance with applicable federal and state laws and regulations. In addition, Winmark Corporation will provide reasonable accommodations for qualified individuals with disabilities. Please visit https://winmarkcorporation.com/careers/ for contact information.
Read LessAs a Graphic Designer at Winmark, you will help bring our family of resale brands (Once Upon A Child®, Plato’s Closet®, Play It Again Sports®, Music Go Round® and Style Encore®) to life through high-quality, scalable creative assets that support national campaigns, franchisee marketing, brand initiatives, and corporate communications.
This role is ideal for a hands-on designer who can move quickly across channels, adapt creative for both national and local use, and maintain consistency across multiple retail brands. The right candidate will help Winmark build a faster, more consistent, and more scalable creative engine that supports our franchise system and strengthens our position as a leader in resale.
Key Responsibilities:
Creative Development & Production
Design marketing materials for digital, social, email, web, print, in-store, and presentation needs. Create campaign assets for seasonal promotions, events, brand initiatives, and franchisee marketing. Develop creative concepts that align with brand standards, campaign objectives, and business goals. Maintain consistency across all Winmark brands while supporting each brand’s unique identity. Prepare final files for print, digital, and platform-specific use.Digital & Paid Media Support
Design and resize creative assets for paid media, social platforms, email, websites, landing pages, and other digital placements. Create multiple versions of assets for seasonal messaging, audience-specific needs, offer overlays, and creative testing. Build or edit HTML emails and digital marketing assets as needed. Partner with brand and digital marketing teams to adjust creative based on campaign needs and performance learnings. Ensure designs follow responsive design and accessibility best practices.Franchise & Brand Support
Build and maintain editable templates for social media, email, flyers, signage, direct mail, digital ads, presentations, and point-of-sale collateral. Develop franchise-ready creative assets that are easy to access, customize, and execute. Help maintain organized creative templates and asset libraries within the digital asset platform. Participate in creative brainstorming and campaign planning sessions.Video & Motion Content
Edit short-form video content for social media, advertising, conferences, and internal communications. Create light motion graphics, text overlays, captions, end cards, and platform-specific video cutdowns. Collaborate with marketing teams to produce engaging multimedia contentQualifications:
Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.4+ years of professional graphic design experience, preferably in an in-house marketing team, agency, retail, franchise, multi-location, or consumer brand environment.Strong portfolio showing digital, social, email, paid media, web, print, and campaign work.Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Premiere Pro.Experience creating designs for social media, paid digital media, email, and responsive web platforms.Strong typography, layout, visual storytelling, brand consistency, and production skills.Strong attention to detail and ability to prepare final files for print, digital, and platform-specific use.Ability to manage multiple projects, timelines, and feedback rounds in a fast-paced environment.Preferred qualifications include:
Experience supporting franchise, retail, multi-location, or local store marketing.Working knowledge of HTML email design and email best practices.Video editing, or motion graphics experience.Experience with digital asset management systems.Familiarity with marketing automation, social media management, and digital advertising platforms. Read LessPOSITION PURPOSE
At Winmark, we’re transforming retail through our mission of providing Resale for Everyone™. As a leader in sustainable retail and franchising, we offer a unique opportunity to build your accounting career while supporting a purpose-driven, growing business.
We are looking for a motivated, detail-oriented Accountant who enjoys working in a collaborative, fast-paced environment and wants exposure to both corporate accounting and SEC reporting.
WHAT YOU'LL DO
Preparation of month-end journal entries ensuring all month-end expenses are captured.Reconciliation of monthly bank statements to ensure accurate cash management as well as other balance sheet account reconciliations.Prepare Budget vs. Actual statements at each month end, distributing these to management of organization and fielding phone calls relating to the statements.Perform physical inventory counts monthly and the associated journal entries and reconciliation. Assist support center with accounting related questions.Prepare SEC reports, including form 10-K, form 10-Q, Proxy Statement, 8-K’s, and Section 16 forms.Assist in compiling and disseminating monthly, quarterly, and annual financial reports.Projects such as researching invoices and assisting with audits.Other projects and duties as assigned.WHAT YOU'LL BRING
2 or 4-year degree in Accounting, Finance, or related degree; or equivalent related experience. 2 – 4 years of practical working experience in Accounting or Finance.Must be proficient in Excel and Word, as well as literate with other accounting software.Exposure to sales tax compliance and the preparation of month-end journal entries preferred.Excellent verbal and written communication skills. Must display a high degree of professionalism, ethical standards, confidentiality, tact, and diplomacy in all interactions.Strong organizational and time-management skills required with strong attention to detail. Ability to work independently and manage multiple projects is essential.We offer a competitive and comprehensive benefits package designed to support your health, financial well-being, and work-life balance:
Medical, dental, and vision insurance401(k) with company matchPaid time off (vacation, holidays, and sick time)Life and disability insuranceEmployee discounts and perks including fitness center access and onsite caféProfessional development and growth opportunities Read LessSeeking great candidates who have retail operations experience, enjoy training others, have strong interpersonal and relationship-building skills, love retail, and want to have a positive impact while developing a career at a thriving business!
Winmark Corporation is a nationally recognized franchisor of Once Upon A Child®, Plato’s Closet®, Play It Again Sports®, Music Go Round® and Style Encore®. As a New Retail Store Development Manager, you will support franchisees in opening new resale retail stores and help make a positive impact to communities throughout North America (50% travel). Work in a collaborative group setting to help create a tailored experience for new franchisees and guide them through the beginning operations of a new store. You will assist franchisees before their store opens, training essential skills, and helping the stores as they open to buy, grand openings to sell, and help create continued training programs. This role is pivotal to the successful onboarding of new retail store franchisees.
POSITION PURPOSE
Position provides regular communication and assistance to franchisees beginning before a franchisee opens their location to buy items through the time of the store opening to sell. Develops, updates and monitors store design, layout, and merchandising for new stores to maintain efficient and consistent brand standards. Position also assists in the development, creation, and facilitation of training programs to ensure franchisees attain the necessary knowledge and skills for effective store and business operations.
MAJOR AREAS OF RESPONSIBILITY
Travel pre-opening to franchisee stores to ensure standards are met. Provide consultation on issues related to the used buy process, inventory quality and pricing, product mix, merchandising, pre-opening advertising, staff hiring and training, reviews business plans, and all other operational areas. Return to stores at time of opening and assist through opening day/s. Conduct virtual visits with franchisee stores to provide consultation related to the used buy process, inventory quality and pricing, product mix, merchandising, pre-opening advertising, staff hiring and training, reviews business plans, and all other operational areas.Provide timely reporting of franchisee store activity to training department. Reporting includes inventory levels, category mix and marketing metrics as well as keeping staff informed of problem areas and special needs.Enter detailed information in CRM software system on all new store development activity and provide regular updates and communications with training, marketing and operations staff regarding store opening, transfer, relocation and expansion store events via documentation of phone calls and store visits. Review and update existing training programs and tools to ensure a smooth and successful path to store openings, and franchisees attain the necessary knowledge and skills for effective running of their business. Assist in the creation, development, and implementation of new training programs and modules that align with Winmark objectives and strong franchisee business operations.Provide training during Resale University 101 and 201 training weeks, by covering aspects of store operations including but not limited to the buying used process, inventory management, vendor relations, marketing, merchandising, employee management. Provide assistance with special projects and department priorities (i.e. real estate, conference planning, workshop development, and training video creation).Promote Winmark philosophies by establishing effective support programs and fostering productive work relationships with franchisees, vendors, and other third-party affiliates, as well as serve as a liaison between the various departments within the corporate office and franchises.QUALIFICATIONS
4-year degree preferred in business management or related field.2+ years’ experience in retail operations. Experience with customer experience, inventory management, merchandising is required. Assistant Store Manager, Key Holder, Team Lead experience is preferred. Proficiency with Microsoft Word, Excel, PowerPoint and other desktop applications. Excellent written and oral communication skills required along with abilities to present to and train small to medium groups. Must display a high degree of professionalism and ethical standards, using confidentiality, tact and diplomacy in all interactions with franchisees. Strong organizational, program development and time management skills with attention to detail. Ability to work independently, as position travel requirement is at least 50% based on store opening schedules.Must have valid driver’s license and be 22 years of age for car rental purposes. The nature of this role requires standing for long periods of time when training or traveling, and lifting and stretching while at stores.PHYSICAL REQUIREMENTS
Stationary position requiring approximately 6 hours per day at a desk and computer terminal when at the office. Freedom to get up and move around as required.Must be able to stand for lengthy periods of time 8-10 hours when training and visiting franchisees.Lifting not to exceed 50 lbs. unassisted.Activities include bending, reaching, sitting, walking, repetitive motions, talking, hearing, and visual acuity requirements conducive to retail office environment. Not substantially exposed to adverse environmental conditions.