Job Summary The Social Media Manager/Graphic Designer is responsible in assisting with the day-to-day planning, execution, reporting and research related to the implementation of the social media strategy and for driving the company's brand presence across all platforms, such as TikTok, Instagram, Facebook, LinkedIn, and YouTube, while ensuring brand consistency and advancing our mission to offer a seamless real estate experience. This role will develop, plan and execute social media editorial and content strategies across various social media channels. This person will help identify and target key audiences to drive engagement and increase awareness for the Weichert brand, and help create messaging for marketing campaigns, public relations, blogger outreach and other communications. Essential Duties and Responsibilities Manage and execute daily operations and initiatives, including editorial calendars, content development and engagement with users Oversees development of social-specific content across all media channels, ensuring brand priorities are met (images, video, copy) Works with the creative team to develop measurable objectives and innovative strategies for expanding Weichert's social media presence. Works with the creative team to ensure branding consistency across all platforms and campaigns. Contributes to rebranding efforts as needed. Works directly with stakeholders and SMEs to understand the business needs and goals of each Weichert Company in order to create impactful messaging that inspires positive perceptions and/or actions. Develops specific, measurable objectives, as well as innovative strategies to build the Company's social media presence and advance the brand and message Manages and maintains a library of content assets that speak to target audience and drive engagement Sets up and optimizes social media pages to enhance visibility and engagement. Stays updated on social media trends, algorithms, and design innovations to keep the brand's content fresh and competitive. Prepares and presents design concepts and rough drafts to internal teams and stakeholders for review. Maintains templates, personas, mockups, user flows, prototypes, and other design assets for assigned projects. Ensures all assets meet brand guidelines and are up to date for future use. Identify and report key performance indicators (KPIs) for organic and paid advertising campaigns Monitor social activity for brand and service issues requiring immediate attention and ensure that crisis communications plans are effectively followed Supports employee and agent engagement efforts through social media to help amplify their roles as Company advocates. Creates presentations on social media best practices for internal training/education. Remains immersed in all emerging technologies/media and competitive landscape to determine hot new trends and what is scalable for business. Performs other duties as assigned. Minimum Qualifications Education, Certification, and License Requirements Bachelor's degree in Marketing, graphic design or a related field or proven experience as a social media manager, with a focus on content creation Portfolio on request Experience Minimum 3 years' experience working in a social media capacity, prior work with retail or consumer packaged goods brand a plus Minimum of 2 years' experience in graphic design and print production role with proven skills in brand work a must Experience managing social media initiatives in a corporate setting required Knowledge of real estate marketing is a plus Knowledge, Skills, and Abilities Passion for social media with strong knowledge of social media platforms such as hootsuite, sprout social, metricool or other social media planning tools. Experience in video editing and animation for social media Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) and Canva Demonstrated proficiency in writing, editing and interviewing Knowledge of social media platforms, best practices, analytics tools, and print media Ability to work on multiple projects, meet deadlines, and adapt to changing priorities Strong communication and collaboration skills, with a user-centric design approach Ability to adapt communication style to audience, prepare messages for multiple audiences Knowledge and understanding of corporate social media legal guidelines and platforms including LinkedIn, Twitter, Facebook, Instagram, etc. Attention to detail and ability to work independently in a fast-pace, deadline-oriented environment Ability to think creatively and strategically, and be self-motivated Proven social media and networking expertise with high engagement KPIs The estimated base salary range for this position is from $60,000 to $70,000 (annually). The rate of pay offered will be dependent upon several factors including but not limited to the candidate's relevant skills, education, work experience, job location/geographic region, and/or certifications. Weichert offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, Paid Time Off (PTO), Flexible Spending Accounts (FSA), and much more.
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