We’re looking for a digital marketing manager to join our collaborative college marketing group and work closely with the marketing research and strategy managers for our psychology and biology lists. This role is primarily responsible for developing and implementing strategic digital marketing campaigns for our backlist and upper division titles each year. Digital marketing managers capture, engage, nurture, and convert leads, track campaign results, and monitor the sales pipeline. They work extensively in our CRM and marketing automation platform. An ideal candidate will be an excellent writer and collaborator, highly creative, analytical, and organized. They should be able to juggle multiple priorities, meet deadlines, turn ideas into action, and regularly assess the efficacy of their campaigns and adjust as necessary. This is a highly collaborative group and position that requires a person who thrives when working on a team but who is also a self-starter who takes initiative and full ownership over their projects. There will be variation in the exact titles that digital marketing managers work on each year, so candidates must be flexible and skilled at pivoting when needed. This is a remote position. Essential Job Responsibilities Include: Creating content and host events to help with lead generation, such as workshops with authors, webinars with Norton employees, events with faculty advocates, marketing landing pages, and a small handful of blog posts per year Designing and execute comprehensive email marketing strategies that bring MQLs to the sales team Build and maintain segmentation frameworks that allow us to deliver the right message to the right audience at the right stage of their journey Tracking ROI of marketing activities and regularly analyze efficacy of campaigns, adjusting when appropriate Designing and administer surveys for market feedback Developing customer retention drip campaigns for key titles Engaging with instructors using direct marketing techniques and enter information in the CRM with strategies to move the pipeline Utilizing project management software (Wrike) to manage workflows with Marketing Coordinators Demonstrating educational technology one-on-one and to large committees of decision-makers Working on discipline agnostic digital marketing campaigns Please note- this job description is not designed to cover all activities required of the employee. Required Qualifications: Employment eligibility to work with W.W. Norton
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