Director, Brand Management, Lifestyle Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you. A day in the life of a Director, Brand Management, Lifestyle at Vans looks a little like this. Reporting directly into the Sr. Director, Brand Management, you will play a key leadership role in building upon our esteemed brand, enabling deep culturally connectivity and world class storytelling as you drive an integrated GTM process and build globally aligned brand stories and plans for the lifestyle consumer and category. Let's break down that day-in-the-life a bit more. Reporting to the Senior Director Global Brand Categories, you will partner with our Regional marketing teams, our category brand marketing leaders and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans for the Lifestyle consumer and category. You will believe in the power of Skate and Action Sports, and you have the expertise to drive the Lifestyle business of these powerful categories. You are passionate about the fusion of streetwear, street fashion and youth culture. You will build seasonal integrated plans and consumer journeys for the Lifestyle category and create plans against the consumer moments that matter across the lifestyle journey. You will build seasonal integrated marketing plans in partnership with the cross functional teams globally and regionally. You underscore the importance of always-on marketing engagement and reactive marketing, and you excel in social and digital marketing to drive personalized conversations with our consumers. You have a deep knowledge of sneaker culture, launch culture, and segmented marketing approaches. Product obsessed, your expertise is in product marketing, product strategy and product concepting. The design and product teams will be a key partner for you and your teams. Collaborates with senior executives to develop growth plans for Lifestyle category Forecasts, drafts, implements, and oversees the departments operating budget. Performs other related duties as assigned. Maintain and elevate the cultural relevance of the Vans brand, staying true to the brand's origins while evolving with contemporary movements. Champion diversity and inclusion, ensuring our marketing operations reflect the diverse voices of our global community. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements. The foundation skills you will need in this position are: You LOVE to build processes; you are obsessed with planning, and you are obsessed with improving the way people work together and deliver against dates and gates. You love the science of marketing and like to blend it with the art. You underscore the need for insights and data to come together and are passionate about the merge of insights and data analytics. You are passionate about product, and love to blend your financial expertise with the passion for product and brand building. You believe in the power of brand elevation and product innovation. Experience within a marketing or product operations role, preferably within the fashion or streetwear industry with an agency or brand. A solid track record of consumer-centric, and data-informed brand strategies. What do we offer you? At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do. To learn more about Vans' benefits package, follow this link and click "Looking to Join VF". To learn more about Vans' Diversity and Inclusion efforts, go to www.vans.com. Now WE have a question for YOU. Are you in? Hiring Range: $179,712.00 USD - $224,640.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
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