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Vantaca
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  • Product Growth & Lifecycle Marketing Lead  

    - New Hanover County
    Product Growth how often Ai agents are being used; how quickly new fea... Read More
    Product Growth how often Ai agents are being used; how quickly new features move from launch to habit. These are the metrics that define success here. Vantaca's vision is big! We are the leading AI-native community management performance platform that enables owners and operators, community management teams, boards and associations to work smarter, faster, and with unprecedented insight. More than just accounting and management software, Vantaca is intelligent business operating software that leverages artificial intelligence to automate routine work, surface actionable insights, and help our customers increase revenue, efficiency, flexibility, and control. Built on modern cloud architecture with a single-platform design, Vantaca combines comprehensive functionality that adapts to 100% of business processes with AI-powered automation that learns and improves over time. Our proactive AI capabilities don't just report on what happened; they predict what's coming and recommend what to do next. From intelligent document processing and predictive analytics to automated workflows and conversational interfaces, we're transforming how community management companies operate. With seamless integrations across the software and banking ecosystem, we're building the intelligent hub for community management where AI doesn't just assist, it anticipates. Vantaca is focused exclusively on community management and is the trusted technology leader defining the AI-powered future of the community association management industry. We're building something fundamentally different, and our customers are experiencing the competitive advantage that comes from working with truly intelligent software. Vantaca just achieved unicorn status with a $1.25B valuation, so it's safe to say we're past the "scrappy startup phase." We're not just building a successful companywe're building the category-defining platform that will transform how an entire industry operates. The Ideal Profile You came up in product growth or lifecycle at a company where the product is the experience like Airbnb, Thumbtack, DoorDash, Duolingo, Zillow, Angi or a similar B2C orbit. You have worked in a lifestyle, community, or transactional app where user behavior is the business model and engagement is the growth lever. You understand that residents are not enterprise users. They are people who want to feel good about where they live, and you know how to build for that. You think in cohorts, retention curves, activation funnels, and experimentation frameworks. You have built lifecycle programs that measurably moved adoption or retention and you can show the data. You are a power user of Braze, Pendo, Amplitude, or their equivalents not someone who learned them recently, but someone who pushes their limits. You have done this in a B2C or B2C-influenced environment and you are energized by bringing those instincts to B2B. You know that the consumerization of enterprise is real, and you know how to lead it. What You Bring 6+ years in product growth, lifecycle marketing, or growth marketing with meaningful time at a consumer, lifestyle, or high-engagement B2C or B2C-influenced product Demonstrated track record of moving product adoption and user retention metrics, not just launching programs, but showing the before and after Power user of Braze or equivalent lifecycle platform (Iterable, Customer.io); Pendo or equivalent in-product analytics and guidance tool (Appcues, Amplitude, Heap); product analytics tools (Amplitude, Mixpanel) Experimentation fluency: you have designed, shipped, and analyzed A/B and multivariate tests and you treat everything as a hypothesis until the data says otherwise North star fluency: you know how to define a north star metric that all experiments are aligned to, and you can rally a team around it Enough data literacy to pull and interpret behavioral data without full dependency on a data team UX collaboration instincts: ability to brief and work alongside product designers on in-product experience design without needing to own the design yourself Experience building and leading a team: you have hired for this function, developed the people in it, and created a culture of experimentation and accountability Genuine excitement about community, lifestyle, and the idea that software can make where you live feel better this is not a role for someone who sees property management software as a category. It is a role for someone who sees a platform for how people experience their homes. North Star Metrics Resident activation rate: what percentage of residents are actively using the platform within 30/60/90 days Feature adoption depth: Agentic Ai usage per community manager, Resident Experience engagement per resident Retention and re-engagement: user retention curves across segments, re-engagement rate from behavioral triggers Expansion revenue influenced: upsell and cross-sell driven by lifecycle and in-product growth motion Experiment velocity: number of experiments shipped, win rate, and learnings applied Transaction volume and payment adoption: the frequency and volume of financial transactions processed through the platform per resident and per community. Payments are a monetization lever; this role is accountable for driving the product behaviors that increase that activity Engagement frequency trend: the trend from MAU to WAU to DAU. As the product becomes more embedded in daily community life, engagement frequency should increase. This is the signal that Vantaca is becoming a habit, not just a tool What Success Looks Like. Year One Activation and onboarding framework live for Resident Experience and Agentic Ai Behavioral lifecycle sequences running across key segments: residents, community managers, board members In-product experimentation program expanded: building on the experimentation infrastructure already underway, a repeatable program is running across Resident Experience and Agentic Ai with documented learnings and iteration cycles Adoption metrics defined, baselined, and moving in the right direction Team hired and operating A clear, documented model for how the lifecycle and growth motion connects to expansion ARR AI Accountability Vantaca is an AI-first company. HOAi (our agentic Ai capability) is not a feature, it is the reason the back office can finally step back and the resident experience can step forward. This role is expected to operate with the same AI-first mentality: Use AI to accelerate experimentation, personalization, and behavioral analysis at a scale that would otherwise require a much larger team Build AI-enabled lifecycle workflows: dynamic segmentation, predictive triggers, personalized messaging at the individual user level Stay ahead of what AI makes possible in product growth, and bring those ideas to Vantaca before the market does Core Values Always Growing: Likes change and enjoys finding new ways to improve their knowledge and the platform. Always ready to learn quickly about emerging AI technologies and infrastructure patterns, helping themselves and the team grow. Win as a Team: Builds trust and works together by making sure everyone communicates well. Actively involved in daily platform work, working closely with engineering teams, listening to their infrastructure needs, and celebrating technical successes together. Accountability Starts with Me: Notices platform problems and takes personal action to solve them. Takes ownership of platform performance, reliability, and the success of internal customers building on the platform. Unwavering Commitment to Customer Experience: Regularly talks to internal customers (product teams, engineers), taking personal responsibility to understand what they need from the platform, address infrastructure concerns, and make their development experience better with improved platform capabilities. Innovate Boldly: We challenge the status quo and push technical boundaries to create meaningful change. We act with urgency and purpose, knowing Read Less

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