Lead Generation Specialist – Unilever Food Solutions Location: Remote WL: 1A Job Purpose As a Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new operator wins in a specific geographic market. Your efforts will help shorten the sales cycle by creating new contacts with targeted restaurant and non-commercial accounts, collaborating with Territory Development Managers to schedule customer meetings, and supporting marketing action plans such as Account Based Marketing. Responsibilities Help shorten the sales cycle by creating new contacts with targeted restaurant and non-commercial accounts. Develop a collaborative calendar process with Territory Development Managers to bring new customer meetings into their schedules and prepare them for successful culinary ideations. Follow through with marketing action plans (ABM) where customer leads need to be contacted after responding to UFS marketing campaigns. Create a Penetration playbook and build basket affinities for Citadel. Conduct analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal. Utilize Salesforce and Firefly to better target non-commercial operator leads in Education and Entertainment channels, and secure new meetings with key stakeholders. Support the unique Operator Group in your market by helping design action and engagement plans with TDMs. Be accountable for helping the region deliver business targets in Sales $, Reach Penetration, and market share for operators and reduce the average sales cycle by 25%. Provide virtual culinary consultation to targeted operators to further interest in business partnerships. Conduct face-to-face and virtual sampling, ideation, and cooking demos using culinary knowledge to secure new opportunities or increase volume usage by new menu applications. Build nurture relationships with key Trade Partners and local Distributor Sales Representatives. Implement Contact Matrix for key trade customers with a squad approach for more effective customer management. Digital Data Responsibilities Engage on automated warm leads targeted leads driven via CRM (Salesforce). Drive conversion of leads in territory. Grow penetration strike rate target achievement based on SKU prioritization. Continuously enrich operator data to ensure personalized content. Implement omni-channel (on and offline) contact strategy for your territory. Essential Qualifications 2-3 years of working experience preferably in the Foodservice Industry. Proven track record in sales, preferably in the Foodservice Industry. Digital data analysis experience, compiling action plans from insights. Strong working knowledge of Excel, MS Office, and Power BI. Unilever Performance Behaviors 3 Steps Ahead Focus on What Matters Most Deeply Caring Deliver with Excellence What We Offer You Culture for Growth | Top Notch Employee Health Well-Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Focus On Sustainability Equal Opportunity Statement Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for diverse employees, global consumers, partners, and communities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. For individuals with a disability in need of assistance during the recruitment process, please contact NA.Accommodations@unilever.com. LI-Remote J-18808-Ljbffr
Read Less
