Position Summary:
TCL North America, a leading global consumer technology company, is seeking a dynamic and strategic Communication & Events Manager to help shape how our brand is discovered, experienced, and trusted in an increasingly competitive and AI-influenced media landscape. This role sits at the intersection of earned media, owned storytelling, influencer engagement, and event execution, translating product and brand strategy into high-impact external visibility and memorable brand experiences.
The Communication & Events Manager will play a critical role in elevating TCL's presence across media, digital platforms, and live brand moments, ensuring consistency between what we say and how we show up. This individual will own communications initiatives end-to-end, support high-profile events and partnerships, and help ensure TCL delivers a premium, cohesive, and commercially impactful brand experience across all touchpoints.
The ideal candidate brings a strong understanding of the consumer electronics landscape, excels in both storytelling and execution, and is comfortable managing multiple initiatives across communications and event environments.
Duties may include but are not limited to:
Communications Strategy & Execution
Support the development and execution of integrated communications programs that align earned, owned, and influencer channels with business and marketing objectives. Translate product launches, brand initiatives, and partnerships into compelling narratives that resonate across media, digital platforms, and AI-driven discovery channels. Ensure messaging is clear, consistent, and aligned across communications and live event experiences.Earned Media & Press Relations
Build and maintain relationships with journalists, editors, and content creators across technology, consumer, and lifestyle verticals. Execute proactive and reactive media outreach, including drafting pitches, preparing briefing materials, coordinating interviews, and managing follow-ups. Support media strategy to strengthen brand authority, increase share of voice, and drive high-quality coverage.Events, Activations & Brand Experience
Lead communications support for product launches, brand campaigns, and key events including press briefings, trade shows, and experiential activations. Act as project manager for regional press events, retailer activations, and mid-scale brand experiences, overseeing planning, logistics, timelines, and on-site execution. Partner with internal teams and external agencies to support marquee events (e.g., CES, Super Bowl, Olympic partnerships), ensuring TCL delivers a premium and memorable brand presence. Coordinate communications tied to key brand partnerships and sponsorships across sports, entertainment, and technology. Ensure events are amplified through integrated media, social, and influencer strategies to drive consumer engagement and demand.Influencer & Creator Engagement
Support identification and management of influencers and creators aligned with brand strategy and campaign goals. Coordinate content development and publishing timelines to complement earned media and event activations. Track and report on influencer performance, engagement, and campaign impact.Measurement & Insights
Monitor media coverage, sentiment, and share of voice using media intelligence and analytics tools. Develop reporting summaries and dashboards to evaluate campaign and event performance. Contribute to a test-and-learn approach to continuously improve communications and event effectiveness. Partner cross-functionally to ensure events and campaigns generate measurable consumer demand and brand lift.Writing & Editorial Development
Develop and edit high-quality communications materials including press releases, messaging frameworks, executive talking points, and owned content. Ensure all materials reflect brand voice, accuracy, and consistency across channels.Qualification/Requirements:
Must Haves
3–5 years of experience in communications, public relations, events, or brand communications (agency or in-house).Experience supporting technology, consumer electronics, or lifestyle brands.Demonstrated experience with media outreach, press engagement, and event support or execution.Strong writing, editing, and organizational skills.Experience supporting product launches, campaigns, and live or virtual events.Familiarity with media monitoring tools and performance reporting.Ability to manage multiple priorities and operate effectively in a fast-paced, cross-functional environment.Nice to Haves
Experience working in a global or matrixed organization. Exposure to influencer and creator programs. Understanding of how earned media integrates with social and digital amplification. Interest in how communications influences AI-driven search and content discovery.Personal or professional experience with content creation (social, video, editorial).Working Conditions:
This is an on-site position in Irvine.Occasional travel may be required to support partner engagement and industry initiatives.Typical office environment with potential for limited after-hours support during key launches or campaign activations.Cognitive and Physical Demands:
Daily: Extended periods of sitting, computer work, keyboarding, and repetitive wrist and hand movements.Frequent: Application of professional judgment aligned with company policies and values; learning and utilizing new software systems.Benefits:
Vacation: Starting at 15 days per yearHealth & Wellness Days: 10 days per year (prorated based on start date)Paid Holidays: 12 days per yearMedical InsuranceDental InsuranceVision Insurance401(k) Retirement PlanPension PlanEmployment Authorization: Must be authorized to work in the U.S. without sponsorship
Read LessPosition Summary:
The Product Copywriter, AI & Search Performance plays a critical role in shaping TCL's consumer-facing messaging and driving conversion across digital and retail touchpoints. This position sits at the intersection of Creative, Performance Marketing, E-commerce, and AI Search, translating product features and brand narratives into high-impact content that drives engagement, discoverability, and revenue growth.
Acting as the primary architect of TCL's product storytelling, this role ensures that all customer-facing content, from Product Detail Pages (PDPs) and retail displays to AI-generated search results, is optimized for clarity, consistency, and performance. The Product Copywriter brings deep expertise in e-commerce content, SEO/AEO strategy, and conversion-focused messaging, and can translate complex technical specifications into compelling, customer-centric value propositions.
This role is ideal for a results-driven writer who understands not only how to craft compelling copy, but how to optimize content ecosystems, influence purchase decisions, and position TCL products effectively across the modern digital and AI-driven discovery landscape.
Duties & Responsibilities:
Content Development & E-commerce Execution
Develop and execute high-impact product copy across all major e-commerce platforms, including Amazon, Best Buy, Walmart, Target, and key retail partners.Own the creation and optimization of Product Detail Pages (PDPs), including titles, bullet points, product descriptions, and enhanced brand content.Ensure all content aligns with platform-specific requirements, formatting standards, and conversion best practices.AI & Search Optimization (AEO/GEO)
Develop and structure content to maximize visibility across AI Answer Engines (e.g., ChatGPT, Gemini) and traditional Search Engine Results Pages (SERP).Apply SEO, AEO, and GEO best practices, including keyword strategy, metadata optimization, and structured content frameworks.Continuously monitor search trends and refine content strategies to improve discoverability and ranking performance.Direct-to-Consumer (DTC) & Digital Content
Write and optimize copy for TCL.com, including homepage messaging, category pages, landing pages, and promotional content.Ensure consistent brand voice and messaging across all owned digital channels.Support campaign launches with cohesive, conversion-focused digital storytelling.Lifecycle Marketing & Retention
Develop high-performing email marketing campaigns, including promotional sends and automated lifecycle flows (e.g., onboarding, education, retention).Optimize messaging to drive engagement, repeat purchase behavior, and long-term customer value.Retail & In-Store Experience
Create compelling copy for physical retail environments, including in-store displays, signage, and product packaging.Ensure messaging functions as a "silent salesperson," clearly communicating value propositions in limited space.Paid Media & Social Content
Develop short-form, high-impact copy for paid media channels, including social (Meta, TikTok), search (SEM), and video (YouTube).Collaborate with performance marketing teams to align messaging with campaign objectives and audience targeting strategies.Instructional Content & Customer Experience
Translate technical product features into clear, user-friendly instructional content, including Quick Start Guides and FAQs.Reduce customer friction by improving clarity, usability, and accessibility of product information.Performance Optimization & Content Operations
Leverage performance metrics (CTR, conversion rates, engagement) to continuously refine and optimize content.Manage multiple content workflows across product categories, ensuring timely delivery and consistency.Develop scalable, modular content structures that integrate seamlessly with design systems and digital platforms.Qualification / Requirements:
Must Haves
3+ years of professional copywriting experience across digital, e-commerce, and marketing channels.2+ years of experience in e-commerce content development, including PDP optimization for major retail platforms.Strong understanding of SEO principles, including keyword strategy, metadata structure, and search optimization techniques.Experience leveraging Generative AI tools to scale content creation while maintaining quality and brand voice.Demonstrated ability to translate technical product specifications into compelling, customer-focused messaging.Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.Excellent communication and collaboration skills, with the ability to work cross-functionally across creative, marketing, and product teams.Nice to Haves
Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies.Familiarity with consumer electronics or technology-driven product categories.Experience writing for retail environments, packaging, or in-store displays.Knowledge of retailer-specific content requirements (e.g., Amazon A+ content, platform guidelines).Background in lifecycle marketing, CRM, or email campaign development.Advanced proficiency in content performance analysis and optimization using analytics tools.Benefits:
Vacation: Starting at 5 days per yearHealth & Wellness Days: 10 days per year (prorated based on start date)Paid Holidays: 12 days per yearMedical InsuranceDental InsuranceVision Insurance401(k) & Retirement PlanJob Type: Full-Time
Salary Range: $72,000 - $85,000 per year
Position Summary:
The Senior Content & Growth Strategy Manager plays a critical role at the intersection of Marketing, Digital Engagement, and Commercial Growth. This position is responsible for translating consumer intent, market dynamics, and brand objectives into a coherent content ecosystem that drives measurable business impact.
Acting as a strategic bridge between marketing, product, and digital teams, this role partners closely with Brand, Product, Digital, and Analytics stakeholders to ensure that content strategy, creation, and distribution are aligned with customer behavior and commercial priorities. The successful candidate brings a deep understanding of modern content marketing, digital platforms, and emerging AI-powered search, and can convert business goals into actionable, measurable content programs.
This role is ideal for a senior professional who is equally comfortable defining content strategy and commercial KPIs as they are managing multi-channel execution and optimizing performance based on real-world data.
Duties & Responsibilities:
Content Strategy & Customer ExperienceDevelop and implement an end-to-end content strategy that addresses customer questions, educates audiences, and accelerates the buying journey across all stages of the purchase funnel.Identify friction points in the customer journey and design content to resolve them proactively, shortening the path from awareness to purchase.Align content strategy with commercial objectives, product launches, and seasonal campaigns to maximize impact on key business metrics.Multi-Channel & Intent-Based DistributionDefine content formats, messaging, and placement based on user intent signals, platform behaviors, and customer needs.Ensure platform-specific narratives are optimized for their intended audience: e.g., technical deep-dives for Reddit, lifestyle inspiration for TikTok, validation content for Amazon.Partner with Digital Marketing and Analytics teams to measure content performance beyond vanity metrics, focusing on conversion velocity, share of search, and sales impact.AI & Emerging Search OptimizationLead the company's visibility in the AI-driven search ecosystem, including generative engines and new search paradigms.Structure content, including blogs, FAQs, and technical resources, to ensure TCL is the authoritative answer source in AI-driven queries.Collaborate with teams to integrate product truths and buying triggers into AI-optimized content workflows.Integrated Planning & ExecutionDevelop and maintain an editorial calendar aligned with product launches, key sales events (e.g., Black Friday, Super Bowl), and business priorities.Oversee creative briefs, ensuring all content assets have clear commercial objectives and are optimized for target channels.Monitor real-time performance metrics and pivot strategies to prioritize content formats and channels driving revenue.Cross-Functional Leadership & Stakeholder PartnershipServe as the primary liaison between Marketing, Product, Digital, and Analytics teams to ensure alignment on content strategy and execution.Translate business goals, consumer insights, and commercial objectives into actionable content initiatives and workflows.Promote a data-driven, iterative approach to content planning and distribution, emphasizing measurable impact on customer engagement and business outcomes.Qualification / Requirements:
Must Haves8-12 years of experience in content marketing, growth strategy, digital marketing, or related roles.Proven ability to design and execute content strategies that directly influence commercial outcomes.Hands-on experience leveraging multi-channel platforms, including social media, search, e-commerce, and emerging AI search environments.Strong experience collaborating across marketing, product, and analytics teams in complex or matrixed organizations.Exceptional communication skills, with the ability to translate strategic objectives into actionable content plans.Nice to HavesExperience with content ecosystems for consumer electronics, retail, or technology brands.Familiarity with generative AI, SEO, and emerging digital content platforms.Demonstrated ability to link content strategy to business metrics such as conversion velocity, share of search, and sales impact.Experience managing cross-functional creative teams or production studios.Benefits:
Vacation: Starting at 15 days per yearHealth & Wellness Days: 10 days per year (prorated based on start date)Paid Holidays: 12 days per yearMedical InsuranceDental InsuranceVision Insurance401(k) Retirement PlanPension Plan Read Less