Company Description ToolPro is a leading provider of high‑performance tools, equipment, and solutions designed for professionals who demand reliability, precision, and durability. We serve contractors, builders, technicians, and DIY experts with a comprehensive range of products engineered to make every job faster, safer, and more efficient. Our headquarters is located in Kennesaw, GA. With a commitment to innovation and craftsmanship, ToolPro combines industry expertise with modern design to deliver tools that stand up to real‑world challenges. Our mission is simple: empower professionals with the equipment they need to work smarter and achieve exceptional results. From construction and maintenance to specialty trades, ToolPro continues to set the standard for quality, customer support, and long‑lasting performance. We’re proud to support the people who build, repair, and improve the world around us. Role Description This is a full‑time, on‑site role for a Digital Marketing Specialist located in Kennesaw, GA. The specialist will manage e‑commerce platforms, oversee online sales operations, and optimize both customer experience and product visibility across digital storefronts. Responsibilities include creating and monitoring social media campaigns, analyzing performance metrics, building relationships with content creators on platforms such as TikTok and Instagram, and engaging with customers to strengthen brand loyalty. Additional tasks may include coordinating promotional activities and collaborating with cross‑functional teams to enhance the online presence of our products. Strong skills to have Strong e‑commerce and sales expertise, with proven experience managing online stores and driving measurable product growth. Excellent communication and customer service skills, enabling effective engagement and positive customer experiences. Advanced analytical abilities to track performance metrics, interpret data, and optimize sales and marketing strategies. Proficiency with social media platforms, content creation, and digital marketing techniques is a valuable asset. Highly organized with strong time‑management skills, capable of managing multiple priorities in fast‑paced environments. Working knowledge of SEO, SEM, and digital advertising platforms to support visibility and campaign performance. Working knowledge of Adobe Photoshop, Illustrator, and Microsoft Office , with additional value placed on experience using After Effects and Premiere Pro Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
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