Position Overview
The Acquisition & Lifecycle Marketing Manager is responsible for driving customer acquisition, retention, and loyalty through performance-based marketing campaigns and lifecycle initiatives. This role ensures the right customers are reached at the right time with messaging that maximizes acquisition, repeat purchases, and lifetime value.
Key Responsibilities
Plan, execute, and optimize brand campaigns, SEO, affiliate programs, referral campaigns, and guerrilla marketing to drive traffic and new customer acquisition.Manage customer lifecycle marketing, including email, SMS, and loyalty programs, to increase repeat purchases and long-term customer engagement.Build segmented customer journeys, targeting first-time buyers, repeat customers, and high-value segments.Optimize marketing campaigns against key performance metrics such as CPA, LTV, and profit margins.Develop creative assets, messaging, and promotions aligned with brand positioning and marketing objectives.Collaborate with the E-Commerce Manager to cross-sell complementary accessories and drive additional revenue.Analyze campaign performance, report insights, and recommend data-driven optimizations.Stay current with digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.6+ years of experience in performance marketing, digital marketing, or lifecycle marketing.Strong understanding of SEM, SEO, affiliate/referral programs, email/SMS marketing, and customer segmentation.Proficiency in marketing analytics and reporting tools (Google Analytics, CRM, email marketing platforms, etc.).Experience managing multi-channel marketing campaigns with measurable results.Excellent project management and cross-functional collaboration skills.Data-driven, creative, and customer-focused mindset.Preferred Skills
Experience in e-commerce or consumer products.Familiarity with LTV, CPA, ROI optimization, and retention strategies.Strong communication skills for translating marketing insights into actionable business strategies.Wages are negotiable within the competitive salary range set by The Reading Group. The ranges have been established based on organization, industry, and national standards. Desired salary expectations will be discussed during the interview process.
This position summary is not to be considered an exhaustive description of the responsibilities which may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform key responsibilities. Please note that duties and qualification of this and all jobs will change as we evolve our organization.
The Reading Group (TRG) recruits, employs, trains, compensates, promotes, and celebrates employees of all races, religions, colors, national origins, sexes, sexual orientations, disabilities, ages, veteran status and all the other characteristics that make individuals unique and extraordinary. At TRG, we have a clear vision: to be an employer of choice where a diverse mix of talented peopled want to be and can do their best work.
Read LessWholesale Manager
At The Reading Group (TRG), we are seeking a highly skilled Wholesale Manager eager to contribute to a growing and dynamic company. This is a full-service wholesale sales role that reports directly to the CRO and is responsible for using in-depth product knowledge to connect with customers, generate sales, and manage ongoing account relationships.
Key responsibilities include developing sales pitches to sell products or services, making outbound calls to prospective clients, responding to inbound sales inquiries, and maintaining detailed records of all sales activity. The role also involves account management for existing customers, with a strong focus on customer satisfaction and sustainable growth.
Position Overview
The Wholesale Manager is responsible for maintaining and managing Spectrum Labs’ wholesale distributor relationships. The primary focus of this role is to ensure account stability, minimize churn, and support day-to-day operations. This position is critical to sustaining a reliable wholesale channel while coordinating with internal teams to align with overall revenue strategy.
Key Responsibilities
Manage and maintain existing wholesale accounts, ensuring all contractual obligations are met.Serve as the primary point of contact for top distributors and retail partners.Coordinate with Customer Service to handle order processing, issue resolution, and routine account support.Collaborate with the CRO to support channel marketing strategies and promotions.Provide sales forecasts to inform supply chain and inventory planning.Monitor account health and proactively address potential risks to retention.Identify opportunities to improve account efficiency, communication, and satisfaction.Qualifications
Bachelor’s degree in Business, Marketing, or a related field preferred.5+ years of experience in wholesale, distributor, or account management.Strong understanding of B2B sales processes and distributor networks.Bilingual in Urdu preferably to effectively communicate with our wholesale customers. Excellent communication, negotiation, and relationship management skills.Ability to coordinate cross-functionally with Customer Service, Operations, and Marketing teams.Highly organized and detail-oriented, with the ability to manage multiple accounts simultaneously.Preferred Skills
Experience in consumer goods or regulated industries.Familiarity with inventory forecasting and supply chain processes.Proficiency with CRM or ERP systems for account and order management.Compensation & Employment Details
Wages are negotiable within the competitive salary range set by The Reading Group. The range has been established based on organizational, industry, and national standards. Desired salary expectations will be discussed during the interview process.
This position summary is not an exhaustive description of all responsibilities and duties that may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Diversity, Equity & Inclusion
The Reading Group (TRG) recruits, employs, trains, compensates, promotes, and celebrates employees of all races, religions, colors, national origins, sexes, sexual orientations, disabilities, ages, veteran statuses, and all other characteristics that make individuals unique. At TRG, we have a clear vision: to be an employer of choice where a diverse mix of talented people can thrive and do their best work.
Read LessStaff Accountant
At The Reading Group, we are looking for a highly skilled Staff Accountant who is eager to contribute to a growing and dynamic company. This is a full-service role that reports to the Controller and will be responsible for executing major components of the accounting cycle while participating in a wide array of projects to support and promote the financial health of the organization.
Responsibilities
Oversight of customer invoicing and tracking accounts receivable. Coordinating the accounts payable cycle and performing expense reconciliations. Performing general ledger maintenance and balance sheet account reconciliations. Classifying and analyzing several types of revenue, costs, and expenses. Development and compilation of financial analyses and reporting, including budgeting and forecasting. Review of entries submitted by the businesses to ensure compliance with accounting policies and practices.Required Skills
BA or BS in Accounting or Business with emphasis on accounting. Knowledge of accounting principles. At least three years of solid experience as a Staff Accountant with responsibility for accounts payable, accounts receivable, general ledger, and financial reporting. Proficiency in QuickBooks Desktop. Ability to create and modify spreadsheets and financial analyses. Oversight and coordination Experience working in shared service delivery. QuickBooks, Microsoft Dynamics, Rent Manager and Avid Experience a plus. Experience with and knowledge of an integrated ERP system. Microsoft Office and advanced Excel skills.Wages are negotiable within the competitive salary range set by The Reading Group. The ranges have been established based on organization, industry, and national standards. Desired salary expectations will be discussed during the interview process.
This position summary is not to be considered an exhaustive description of the responsibilities which may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform key responsibilities. Please note that duties and qualification of this and all jobs will change as we evolve our organization.
The Reading Group (TRG) recruits, employs, trains, compensates, promotes, and celebrates employees of all races, religions, colors, national origins, sexes, sexual orientations, disabilities, ages, veteran status and all the other characteristics that make individuals unique and extraordinary. At TRG, we have a clear vision: to be an employer of choice where a diverse mix of talented peopled want to be and can do their best work.
Read Less