Campaign Product Manager The Pokmon Company International, a subsidiary of The Pokmon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokmon Trading Card Game, the animated TV series, home entertainment, and the official Pokmon website. Pokmon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. Job Title: Campaign Product Manager Job Summary: As a campaign product manager, you will be responsible for improving the acquisition and retention of players in TCG Live through the creation of campaigns and design of tools that enable management of the game in a constant effort to elevate the player experience. FLSA Classification (US Only): Exempt People Manager: No What You'll Do Partner with the creative team to understand game features, goals and objectives, to align and deliver live service plans that maximize fan enjoyment of those features. Collaborate on the development of specific campaign proposals positively impact the long-term success of the product. Create campaign creative briefs and additional supporting documentation that clearly illustrate campaign ideas and concepts. Proactively partner within the team to collect requirements documents in advance of development timelines and technical specifications. Develop a strong understanding of the KPIs that drive TCG Live and use them to inform proposals and decision-making. Set clear goals with measurable success criteria for everything that you do, report accurately on the success and learnings from all campaigns reporting to studio leadership on the results. Build deep partnerships with game design to understand the core loops. Utilize a strong understanding of the game mechanics to ensure deeply engaging creative campaigns that enhance and extend the core player experience. Work closely with brand and legal teams to adapt all campaigns and designs where necessary to maintain brand integrity or player experience. Support the leadership team in defining and iterating upon the game's business strategy to build a robust roadmap for fan engagement. What You'll Bring Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise. Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience. Proven experience building in-game campaigns/events from concept to post-launch on a major mobile game or AAA title. Exceptional data analysis skills with an ability to derive insights from data, experience organizing new data analysis projects to better understand fan engagement on a major mobile game, or AAA title. Strong self-management, effective communication skills, and an ability to regularly communicate to and solicit input from stakeholders at all levels. Ability to advocate for the player experience with a lens to business outcomes, demonstrated ability to adapt your approach to feedback of stakeholders and maintain a player first experience. Knowledge of UI/UX and game design, with the ability collaborate and provide feedback to creatives in a way that will enhance the player experience. Experience with creative writing and an ability to work and partner with external Marketing
Read Less
