ROLE OVERVIEW The Director, Brand Communications is a senior creative leadership role responsible for the ideas, storytelling, and messaging that define how Sono Bello connects with patients and prospective patients across every channel. This is not a media or analytics role; it is a creative strategy role. The right candidate will have spent their career making and shaping communications that move people. As Sono Bello shifts from a single-product company to a multi-product portfolio, this leader will build messaging architecture and campaign platforms that serve a growing range of products and services. The director will lead a mix of internal creative staff and external agency partners, bringing strategic vision and creative authority to get the best from both. They will write inspiring briefs, lead reviews with a clear point of view, and hold a high bar for what gets made. CREATIVE DEVELOPMENT PRODUCTION Lead creative development from brief through production and launch. Originate and shape ideas that define how the brand shows up across TV, video, digital, social, and direct response. Bring strategic clarity to a brief and creative conviction to a review. Deliver what good looks like and do not settle for less. Define and evolve the brand's communications strategy across paid, owned, and earned channels. Build messaging architecture and campaign frameworks that connect business objectives to the patients and prospective patients who matter most. Ensure brand storytelling and direct response communications reinforce each other. Set the creative direction for external agency partners and hold them accountable. Write briefs that inspire great thinking and give constructive feedback that elevates the work. INTERNAL CREATIVE TEAM MANAGEMENT Lead and develop a small internal team managing production, influencer partnerships, and ongoing content needs. Set standards, prioritize work, and build a culture rooted in craft, accountability, and continuous improvement. Invest in people and help them grow. CROSS-FUNCTIONAL COLLABORATION Partner with Integrated Media, service line, and analytics teams to understand what is working and why. Use performance data and consumer insight to sharpen creative strategy over time. Blend evidence and instinct to create better work. QUALIFICATIONS EXPERIENCE 10–15+ years in brand communications, creative strategy, or advertising — agency-side, in-house, or both Deep experience leading TV and video creative, including brand and direct response formats, from brief through production Track record managing creative agency relationships with clear direction, high standards, and the ability to push partners to produce their best work Proven ability to develop communications strategies and creative platforms that connect brand positioning to business results Comfortable developing communications that serve both brand-building and direct response objectives without sacrificing either Consumer brand, healthcare, or direct-to-consumer experience strongly preferred; Fortune 500 or scaled national brand experience a plus LEADERSHIP ATTRIBUTES Strong creative instincts backed by strategic vocabulary. Genuine curiosity about consumers, culture, and what makes ideas land. Simplifies the complex, writes briefs that inspire action, and shares a clear point of view constructively. Leads with authenticity, invests in people, and builds pride in the team. Does not wait for perfect data and does not settle for work that is merely good enough. WHY THIS ROLE MATTERS Sono Bello has built one of the most recognized brands in medical aesthetics on the strength of its outcomes, people, and ability to connect deeply with patients. This role is the opportunity to build the communications strategy and creative foundation that takes the brand to the next level. For a creative leader who wants real authority, a meaningful challenge, and the resources of a scaled national company, this is a rare opportunity to leave a mark. COMPENSATION $175,000 - $220,000 USD + Bonus. BENEFITS Medical Vision Life Insurance 401K EAP PTO Paid Holidays VOLUNTARY SELF-IDENTIFICATION For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion is voluntary and will not be considered in hiring or thereafter. All information will be maintained in a confidential file. As set forth in Sono Bello's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. VOLUNTARY SELF-IDENTIFICATION OF DISABILITY Form CC-305: OMB Control Number 1250-0005, Expires 04/30/2026. Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. Our goal is at least 7% of workers with disabilities. The law requires measurement of progress toward this goal. We ask applicants and employees if they have a disability or have ever had one. Completing this form is voluntary. Your answer is confidential and will not be shared with hiring decision makers. 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