Purpose of the Position
The Product Manager is responsible for driving both product development and product marketing, with a strong emphasis on market engagement and customer insight.
This is a highly field-oriented role, requiring regular interaction with end users, distributors, and construction sites to gather insights, validate product performance, and identify new opportunities.
This role owns the end-to-end product lifecycle, from idea generation through launch and market adoption, working cross-functionally with R&D, Sales, and Marketing to deliver impactful, market-driven solutions.
**construction adhesives/foam insulation industry highly preferred
Essential Duties and Responsibilities
Actively engage with end users and contractors in the field to gather insights, validate product concepts, and identify unmet market needsTranslate local market feedback into actionable inputs for the global R&D pipeline and validate global product initiatives for local market fitOwn and drive the New Product Development (NPD) pipeline, developing products based on market needs, opportunities, and strategic direction from leadership; partner closely with R&D to bring new products to market and improve market shareConduct hands-on product testing in real-world environments, including construction sites, to ensure product performance, usability, and alignment with customer expectationsServe as the voice of the customer internally, influencing product development, innovation, and go-to-market strategiesPerform project management duties including coordinating and communicating project timelines and status to maintain project schedules; set deadlines, monitor, and summarize progress; prepare status reports; and ensure adherence to internal product launch processes across cross-functional teamsTrain end users, distributors, and internal personnel on proper application techniques through in-person and virtual demonstrationsManage quality assurance processes by receiving, documenting, and submitting product claims to headquartersMaintain and improve technical documentation (TDS, SDS) and partner with the Headquarters Compliance Team to ensure adherence to local chemical regulationsUtilize the Selena PIM system to manage and maintain accurate product informationSupport trade marketing efforts, including trade shows, product demonstrations, and marketing communicationsCommunicate with co-workers, management, staff, customers, and external partners in a professional and courteous manner at all timesComply with all local regulations, company policies, work procedures, and safety standardsPerform other duties as assigned
Each employee is expected to contribute to a positive image of the Company by always engaging in professional conduct when representing Selena USA, Inc. This contribution involves proactively supporting team building initiatives, sharing best practices and innovative ideas for improvement, and communicating with others in a courteous and professional manner. Employees are expected to dress in a professional manner and respond promptly to calls, emails and other related correspondence.
Knowledge, Skills and Competencies Required
Customer Focus / Market OrientationStrategic ThinkingProblem Solving & Conceptual ThinkingAbility to Manage Multiple PrioritiesFlexibility & AdaptabilityTenacity & DriveRelationship BuildingOrganization & Time ManagementHigh Standards / Work EthicComfortable working in a highly hands-on, field-based environmentDemonstrated ability to engage directly with end users in industrial or construction settingsStrong ability to translate customer insights into product and business decisions
Computer Equipment and Software Requirements
The position requires the ability to work with a personal computer in a Windows environment in a proficient manner.
Education and Experience Required
5+ years’ experience in Product Management Bachelor’s degree Demonstrated success defining and launching products Excellent written and verbal communication skills Excellent teamwork skills Experience in the construction adhesives/foam insulation industry a plusLicensing or other Special Requirements
Valid state driver’s license.
Physical Demands/Work Environment Conditions
Willing to travel up to 25%Willing to build product demonstrations out of typical construction materialsWilling to test products on construction sites and at the local Selena USA Training CenterDemonstrates high energy and drive to succeed
This position description in no way states or implies that these are the only duties to be performed by the employee(s) in this position.
This position description has excluded the marginal functions of the position that are incidental to the performance of essential job duties. All duties and responsibilities are essential job functions and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee will possess the skills, aptitudes, competencies, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, and abilities.
Company DescriptionSelena USA, Inc. is part of Selena Group a global leader in construction chemicals operating in 30+ countries. Our mission is to deliver innovative solutions that improve efficiency, sustainability, and performance across the building industry.Company DescriptionSelena USA, Inc. is part of Selena Group a global leader in construction chemicals operating in 30+ countries. Our mission is to deliver innovative solutions that improve efficiency, sustainability, and performance across the building industry. Read LessJoin Our Team!
Selena USA, Inc., part of the global Selena Group, is a leader in construction solutions and the proud owner of the TYTAN Professional brand trusted by contractors and distributors worldwide. We are seeking a National Sales Manager to drive strategic growth and build relationships with key national accounts across the U.S.
Purpose of this Role:
Drive sales growth and promote TYTAN Professional products to key national accounts by developing strategies, building relationships, and implementing business plans that maximize growth and profitability.
What You’ll Do
Develop and implement strategic sales plans to accommodate corporate sales and profitability goals.Deliver sales presentations to key clients or prospective customers with a focus on building TYTAN footprint within national accounts to increase business growth.Meets with clients regularly to develop, build and maintain relationships, while identifying customer needs and promoting new product opportunities.Monitor market and report back on competition within assigned accounts.Prepare periodic sales reporting for national accounts’ progress including forecasts, sales volumes, potential sales and areas of proposed client expansion.Travels throughout assigned territory to call on established and prospective national account companies to solicit orders and meet with customers. Attend customer events, local, regional, and national trade shows as needed/approved and applicable to promote product sales. (50%+ travel estimate)Ability to sell Selena USA, Inc. products with an emphasis on value added and consultative selling. Product demonstrations using samples and displaying salable product features and benefits may be integral.Build and review business plans with key customers periodically or as needed per customer.Effectively resolves customer related challenges ranging from product issues, receivables, delivery, etc.Communicate with co-workers, management, staff, customers, and others in a courteous and professional manner.Conform with and abide by all regulations, policies, work procedures, safety rules and instruction.Performs other ad hoc duties as needed.What We’re Looking For
Experience:
o Bachelor’s degree with 5+ years of field sales experience or 12 years of equivalent experience.
o Prior experience in insulation or polyurethane foam sealants/adhesives strongly preferred.
Skills:
o Ability to arrive at conceptual solutions for complex problems and challenges.
o Communicates effectively and concisely in oral and written messages.
o Maintains high standards of personal ethics including maintaining confidences and always acting fairly.
o Ability to effectively plan and organize work to get efficient and effective results.
o Ability to act in a client/customer focused manner to make good on promises and customer expectations.
o Has a good working knowledge of Selena (TYTAN Professional) products and their respective applications in the industry.
o Ability to carry out various functions including screening and hiring, performance evaluations, disciplinary actions, and coaching skills.
o Ability to be flexible and manage many assignments or projects at the same time.
· Tech: Comfortable with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access).
· Other: Valid driver’s license and ability to travel within assigned territory.
Why Join Selena USA?
About Us
Selena USA, Inc. is part of Selena Group a global leader in construction chemicals operating in 30+ countries. Our mission is to deliver innovative solutions that improve efficiency, sustainability, and performance across the building industry.
Benefits We Offer
Health & Wellness: Medical, dental, and vision insurance.Financial Security: 401(k) plan with company match.Work-Life Balance: Paid holidays, vacation, and personal time.Extras: Mileage reimbursement, tools/resources, and professional growth opportunities.Compliance & Equal Opportunity
Selena USA, Inc., is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment is at-will. Reasonable accommodation will be provided for individuals with disabilities to perform essential functions.
Ready to Build Your Future with Us?
Apply now and help us drive the future of construction solutions!
Company DescriptionSelena USA, Inc. is part of Selena Group a global leader in construction chemicals operating in 30+ countries. Our mission is to deliver innovative solutions that improve efficiency, sustainability, and performance across the building industry.Company DescriptionSelena USA, Inc. is part of Selena Group a global leader in construction chemicals operating in 30+ countries. Our mission is to deliver innovative solutions that improve efficiency, sustainability, and performance across the building industry. Read Less