ORGANIZATION OVERVIEW
Powderhorn Park Neighborhood Association (PPNA) is a small-but-mighty community-centered organization. For 46 years, its various programs, events, and services have continued to enliven the South Minneapolis community. PPNA aims to embrace diverse community voices, foster connections, and help build a healthy community by supporting advocacy efforts that call for adequate resources and equitable legislative change. The association also maintains partnerships with dozens of community-centered organizations, which help further the reach and impact of its work.
ROLE SUMMARY
The Digital Marketing & Communications Manager (DMCM) is responsible for brand voice and all public-facing content for the association as well as owning how PPNA communicates across digital channels. This role will partner with the association’s Executive Director (ED) to lead the development and execution of clear, consistent, and effective communication that supports strategic priorities, is accessible, and drives engagement. This includes full ownership of digital marketing channels (website, email, and social), the annual communications calendar, and monitoring our reach and performance across a variety of metrics related to measuring our communication’s impact.
Success in this role requires strong communication, organization, project management, and stakeholder management skills, along with the ability to balance strategic ownership with hands-on execution in a fast-paced environment. Considering a core pillar of work for the association includes hosting a variety of meetings and events, the DMCM will also partner with other staff and volunteers to provide general day-of support at key events and other programs that engage the public.
CORE ACCOUNTABILITIES
Communications Planning
Own PPNA’s communication strategy across association channelsEnsure clear, consistent messaging across all audiences and areas of organizational engagement (events, advocacy, programs, partnerships)Partner with the ED to translate association priorities into effective communicationCreate an annual communications calendar and engage other association staff as appropriateDevise marketing and promotional plans for all key events, programs, and initiativesMaintain and evolve PPNA’s branding, voice, tone, and overall messaging on an annual basisDigital Marketing
Create content across PPNA’s websites, email newsletter, social media, and marketing campaignsLead marketing automation and CRM driven communications strategies related to donor engagement and mission engagementBuild and grow PPNA’s digital presence through relevant, high-quality content, including short-form videography and branded photographyIdentify and monitor quantitative and qualitative metrics that inform the reach and impact of communicationsCommunication Systems Management
Lead graphic design for all events, programs, and key initiatives that reflect aesthetic and branding goalsAssess website functionality and user experience needs in partnership with ED and refine based on prioritiesBuild and manage content and follow-up communications for campaigns, sponsorships, and hosted eventsUtilize social automation tools to schedule multi-platform posts, monitor community news & events, create auto-responses, and repost high-performing contentCreate and coordinate content in collaboration with PPNA staff for use across various communication channelsProvide work direction to various marketing and communication contractors as needed
Process & Systems Support
Coordinate content intake, prioritization, production, review, approvals, and distribution to other team membersManage system for requests, proactively gather input, manage feedback, and translate association needs into actionable content plansLeverage tools, such as AI or software automations, to improve workflow efficiency and automate repetitive content and marketing tasks while maintaining accuracy, quality, originality, and brand alignmentEngage as needed in community partner meetings to aid shared communicationsSupport annual events and meetings that require all staff support to execute set-up, activation, and tear-downDESIRED QUALIFICATIONS & SKILLS
The following provides a summary of the preferred experience and skills sought for this position.
Qualifications
Minimum 3 years developing and executing against marketing and communication plansMinimum 3 years utilizing a third-party website development platform for an institutionMinimum 5 years leading a range of graphic design projects for digital and print vehiclesMinimum 5 years providing marketing and communications support to cross-functional peersMinimum 5 years working with people of diverse cultural backgrounds, lifestyles, and socioeconomic standingSkills
An Associate's or higher degree (or) presently working toward completion of a degree; or equivalent experienceCopywriting for campaigns, including social media, websites, blogs, emails, and press releasesProficient in interpersonal communication skills with people of various backgrounds and rolesAbility to think strategically, creatively, and proactively about how to address opportunities and challengesProficient and self-directed at managing work plans, priorities, time, and resources to advance accountabilitiesStrong project management, stakeholder management, and cross-functional collaboration skillsProficient in:Website CMS, including Wix and Monday.com (basic understanding of CSS and HTML will be helpful in this role)Social media platforms including; Meta - Facebook & Instagram, TikTokGraphic Design: Adobe Creative Suite / CanvaGoogle Workspace, MS OfficeEvent photography and videographyCOMPENSATION & BENEFITS
This is a regular full-time employee opportunity to fulfill 32 hours per week within a flex schedule. It includes access to medical and dental benefits and eligibility to participate in a SIMPLE IRA program.Salary: $32.00 - $37.00 per hour.HOW TO APPLY
Applications received by July 10, 2026 will be given priority review. We will continue to accept and review applications on an ongoing basis until the position is filled.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
Powderhorn Park Neighborhood Association (PPNA) is committed to advancing equity and diversity in all that we do. PPNA does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital or familial status, sexual orientation, gender identity, veteran status or any other basis prohibited by local, state, or federal law. We encourage people of all backgrounds to apply, including people of color, women, LGBTQ+ individuals, people with disabilities, veterans, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community. Successful candidates will commit to an equitable and inclusive workplace, including but not limited to: racial equity, accessibility for individuals with disabilities, use of gender inclusive language, and cultural sensitivity.
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