PlayVS is the leading amateur esports platform in North America, powering official competitive leagues for high school and collegiate students across the U.S. and Canada. We work directly with game publishers, schools, and educators to create structured, inclusive opportunities for students to compete and grow. PlayVS also offers Gaming Concepts, a first-of-its-kind curriculum that blends esports with career and technical education—equipping students with real-world skills both in and out of the game. We’re building more than just leagues—we’re creating a comprehensive ecosystem where students can learn, compete, and thrive. About the Role: We’re looking for a Marketing Operations Associate to bring demand generation to our growing strategic marketing team. This role is ideal for someone who is hands-on, organized, and excited to build real-world experience in email marketing, SEO, paid social, and campaign execution. You’ll support cross-functional marketing programs with a focus on delivering high-quality, data-driven campaigns through Salesforce Marketing Cloud and other digital channels for our Collegiate, Scholastic, and Gaming Curriculum businesses. This is a great opportunity to grow your skills across the entire marketing funnel while working alongside a collaborative and experienced team. Key Responsibilities: Build, test, and launch rich email campaigns and customer journeys using Salesforce Marketing Cloud. Manage and update email templates, content blocks, and audience segments. Assist with campaign QA, deliverability checks, and performance tracking. Ensure all campaigns follow compliance and brand standards. Lead SEO efforts, including keyword research, on-page updates, and coordinating website
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