We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Manager, Business Analytics Location: New York/Chicago | Reports To: Director, Marketing Sciences | Department: Marketing Sciences and Technology | Position Type: Full Time The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Responsibilities External facing responsibilities: Build and develop a deep understanding of the client's strategic issues, initiatives and their competitive position. Participate in measurement plan development and execution for cross-channel campaigns, showing understanding of KPIs per channel and role of each channel in its funnel stage. Exceptional organizational skills with a process-driven mindset and proven project management capabilities, ensuring adherence to timelines and deliverables. Confident presenter with experience presenting reports, POVs and other materials to clients on a regular basis over the phone and in person. Design and measure A/B tests and/or incrementality testing to measure the impact of media on business outcomes. Clearly outlining hypothesis and impact of learnings to inform ongoing media testing roadmaps and strategies. Contribute to consumer segmentation and audience identification and exploration processes. Internal Facing Responsibilities Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute SMART goals to build or expand skills. Introduce or participate in the optimization of recurring process to streamline workflows. Partner with the Planning and Investment teams on annual budget setting, media plan development, KPI alignment, reporting cadence and ongoing optimizations. Keep in front of industry trends and developments by conducting research, meeting with analytics vendors, engaging in training and attending industry events. Share projects with internal marketing sciences teams as a part of knowledge sharing initiatives. Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help. Required Skills Industry Knowledge in marketing analytics and data (attribution modeling, MMM, cookieless technology, 1P/3P data, brand lift studies, aggregated and user level data, etc.). Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing
Read Less
