We are partnering with a growing, mid-sized biotechnology company entering a pivotal phase of commercial expansion. With multiple product launches on the horizon, the organization is seeking a Senior Manager, HCP Product Marketing to play a critical role in shaping launch strategy and driving commercial success within the cardiopulmonary space. Reporting directly to the Senior Vice President of Marketing, this is a highly visible position offering the opportunity to influence launch planning, brand strategy, and commercialization efforts at a key stage in the company's growth. The Opportunity: As Senior Manager, HCP Product Marketing, you will lead the development and execution of HCP-focused marketing strategies across pre-launch and launch activities. Working cross-functionally with Medical Affairs, Sales, Market Access, Regulatory, and Commercial teams, you will help build and execute launch plans that drive awareness, adoption, and long-term brand success. This role is ideal for a strategic marketer who enjoys working in a collaborative biotech environment and has a proven track record of contributing to successful product launches. Key Responsibilities Develop and execute HCP marketing strategies for upcoming product launches. Lead launch readiness planning, including positioning, messaging, customer segmentation, and tactical execution. Partner closely with Medical Affairs, Sales, Market Access, Regulatory, and Commercial Operations teams to ensure alignment and launch success. Translate clinical data and market insights into compelling customer-facing strategies and materials. Support KOL engagement, advisory boards, congress activities, and customer insight generation. Drive the development of promotional campaigns, HCP materials, and omnichannel engagement programs. Monitor market dynamics and competitive activity to identify opportunities and inform strategic decision-making. Present recommendations and business updates to senior leadership. Qualifications Bachelor's degree required; advanced degree (MBA, PharmD, MS) preferred. 8+ years of pharmaceutical, biotech, or medical device marketing experience with a Bachelor's degree, 6+ years with a Master's degree, or 2+ years with a PharmD and relevant marketing experience. Proven pharmaceutical product launch experience is required. Strong HCP marketing background within specialty pharmaceutical, biotech, or related therapeutic areas. Experience working cross-functionally within complex commercial organizations. Excellent communication, strategic thinking, and project leadership skills. Experience within cardiopulmonary, cardiovascular, pulmonary hypertension, rare disease, or specialty care markets is highly desirable. Why Join? Join a company preparing for multiple high-profile product launches. Work directly with senior executive leadership and influence key commercial decisions. Be part of an organization known for its strong culture and exceptional employee retention, with many team members having been with the company for 10–15 years. Play a significant role in the continued growth and commercial evolution of an innovative biotech company. Opportunity for long-term career development and advancement. Location: North Carolina (Relocation Required) If you have a passion for launch strategy, HCP marketing, and helping bring innovative therapies to patients, we'd love to hear from you.
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