Job description:
About Us
The MedEquip Shop is a Houston-based specialty retailer of home medical equipment and supplies, serving individuals, families, and care facilities throughout the greater Houston area. Our product line includes lift chairs, hospital beds, mobility scooters, wheelchairs, oxygen concentrators, and CPAP equipment. We are growing and expanding our footprint across Houston’s suburbs, and we are building the marketing foundation to support that growth.
Role Overview
We are looking for a hands-on Digital Marketing Coordinator who will own our online presence and drive consistent, measurable walk-in and phone traffic to our store. This is primarily a digital-first role—you will spend the majority of your time executing and optimizing our digital marketing efforts. In addition, you will make periodic in-person visits to local healthcare facilities and senior living communities to maintain relationships and build awareness of our store.
This role is based at our Houston storefront and requires a minimum of four days per week in office, with approximately one day per week dedicated to local field outreach.
Core Responsibilities
Digital Marketing (80%)
Manage and continuously optimize our Google Business Profile to maximize local search visibilityPlan and execute paid digital advertising campaigns including Google Ads (PPC) and Facebook/Meta Ads targeting local Houston-area customersPerform ongoing SEO tasks including keyword research, on-page updates, metadata optimization, and content improvements to drive organic trafficCreate and publish product-focused website content, including product description pages, FAQ sections, and Q&A content to support search visibilityFilm or direct short product videos and publish them to the website, YouTube, and social media channelsMonitor key marketing metrics including website traffic, ad performance, lead volume, and cost per lead, and provide regular reporting to ownershipManage our Google Analytics, Google Search Console, and ad platform dashboardsMaintain and update our HubSpot CRM to ensure lead sources are tracked and attributed correctlyManage our social media presence including Facebook and Instagram with regular, locally relevant contentCreate promotional campaigns for specific products or seasonal events as neededCommunity & Referral Outreach (20%)
Make scheduled visits (approximately one day per week) to local doctor’s offices, physical therapy practices, senior living communities, and assisted living facilities in the greater Houston areaBuild and maintain an organized database of referral contacts and track outreach activity in CRMDrop off informational materials and maintain awareness of our store among healthcare professionals who refer patients to home medical equipment suppliersReport back on field insights that can inform digital content, product promotion, or service improvementsWhat We’re Looking For
Required
2–4 years of hands-on digital marketing experience, ideally in a local retail, healthcare, or service business contextProven experience running Google Ads and/or Facebook Ads campaigns with documented resultsWorking knowledge of SEO best practices and experience making on-page content updatesComfortable creating or coordinating short video content for web and social mediaExperience updating website content (WordPress or similar CMS)Familiarity with Google Analytics, Google Search Console, and Google Business ProfileStrong written communication skills—you will be writing web content, ad copy, and product descriptionsOrganized and self-directed: you can manage multiple ongoing tasks without daily supervisionComfortable with occasional in-person outreach and representing the business professionally to healthcare professionals and facility staffPreferred
Experience with HubSpot or similar CRM platformsBackground in healthcare, medical, or senior-care adjacent industriesBasic video editing skills (CapCut, Adobe Premiere, or similar)Experience managing multi-channel campaigns for a local or regional businessWhat We Offer
Competitive salary of $50,000–$60,000 based on experiencePerformance bonus tied to lead volume and store traffic metricsOpportunity to grow with the business as we expand to multiple Houston-area locationsCollaborative, small-team environment where your work is visible and impactfulPaid time off and standard business hours (Monday–Friday)How to Apply
Please submit your resume and a brief cover letter describing a specific digital marketing result you drove—include what you did, what tools you used, and what the outcome was. Applications without this detail will not be reviewed.
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