Company Overview
We are a fast-growing Chinese restaurant group headquartered in New York, operating multiple influential dining brands. By combining authentic Chinese culinary heritage with global trends, we deliver a one-of-a-kind dining experience to food lovers around the world. We are not just running restaurants — we are building a Chinese restaurant brand portfolio with global ambitions.
If you want to join a passionate, creative team and witness a brand’s journey from great to extraordinary, this is your stage.
Brand Promotion Specialist
Key Responsibilities
A. Brand Influence Building & Communication
Drive brand visibility and influence across multiple channels and consumer groups, ensuring a clear and distinctive brand image.Plan and execute storytelling initiatives, value proposition communication, and cultural messaging to strengthen market recognition and customer loyalty.Continuously expand brand exposure within Chinese communities, the mainstream U.S. market, and through cross-industry collaborations.B. Event Planning & Execution
Develop and execute online and offline promotional events (product launches, holiday campaigns, membership activities, cross-industry collaborations) in line with the annual brand plan.Draft event proposals, design workflows, and manage budgets to ensure seamless execution.Supervise on-site implementation to ensure alignment with brand positioning and desired impact.C. Online Promotion & Operations
Plan and execute campaign strategies on social media platforms such as Instagram, Facebook, Xiaohongshu, and TikTok.Write promotional content and collaborate with design and media teams to produce campaign assets.Monitor campaign performance data, analyze effectiveness, and provide optimization recommendations.D. On-Site Event Execution
Oversee event setup, including materials, venue coordination, and process supervision.Maintain order at event sites, ensuring a high-quality customer experience.Collect attendee feedback for continuous improvement.E. Cross-Department Collaboration
Work closely with Operations, Design, Marketing, and Supply Chain teams to align event needs and details.Coordinate with external partners (media, venues, vendors) to ensure resources and support are secured.F. Data Analysis & Post-Event Review
Compile and analyze event performance data (attendance, sales conversion, social media engagement, etc.).Summarize highlights and areas for improvement, producing post-event reports for future reference.Qualifications
Bachelor’s degree or above in Marketing, Business Administration, Advertising, Brand Management, Integrated Marketing Communications, Business Analytics, or Digital Marketing.Hands-on experience in brand influence building and communication, with a proven ability to translate brand values into effective messaging; successful brand building and communication case studies required.2+ years of experience in brand promotion, event planning/execution, or marketing operations.Proven track record in successfully planning and executing online or offline events.Familiarity with both online marketing channels and offline event workflows, with end-to-end project management skills.Strong execution ability and communication skills; capable of driving collaboration across multiple stakeholders.Solid copywriting ability and commercial aesthetic sense; able to produce promotional content independently.Proactive, responsible, resilient under pressure, with a strong sense of innovation.Fluent in Mandarin; excellent proficiency in English .Job Type: Full-time
Benefits:
Employee discountFlexible schedule
Experience:
Branding: 1 year (Required)restaurant marketing: 1 year (Required)
Language:
Mandarin (Required)Company Description"Join our fast-growing multi-brand restaurant group, where great company culture meets exciting career growth opportunities!"Company Description"Join our fast-growing multi-brand restaurant group, where great company culture meets exciting career growth opportunities!" Read Less
Overview:
We are a New York-based restaurant management company with over ten restaurant brands across the United States. We are seeking a creative and results-driven Brand Specialist to join our team. This role will focus on building stronger brands, enhancing brand visibility, and ensuring consistency across all touchpoints. The ideal candidate will have a strong marketing background, extensive experience in the restaurant industry, a deep understanding of Chinese cuisine and culture, and a passion for creating compelling brand strategies that resonate with diverse audiences.
Responsibilities:
Develop and implement marketing strategies to strengthen brand positioning and awareness in the U.S. mainstream market, focusing on promoting Chinese cuisine and culture.Collaborate with cross-functional teams to ensure brand consistency across all marketing channels, including digital, print, and in-store promotions.Conduct market research and analyze industry trends in both the Chinese and U.S. markets to identify opportunities for brand growth and differentiation.Manage social media platforms (in both English and Chinese), create engaging content, and monitor performance metrics to enhance audience engagement.Plan and execute promotional campaigns, partnerships, and events that highlight Chinese culinary traditions and drive customer loyalty.Coordinate with design and production teams to ensure timely delivery of high-quality marketing materials that reflect Chinese cultural elements.Monitor and report on the effectiveness of branding efforts, providing insights and recommendations for continuous improvement.Act as a brand ambassador, ensuring alignment with company values, Chinese cultural heritage, and brand identity in all communications and initiatives.Qualifications:
Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.Minimum of 2 years of experience in the restaurant industry or a similar role, with a focus on branding or marketing.Strong understanding of Chinese cuisine, culture, and the Chinese restaurant industry in the U.S.Ability to coordinate and manage professional teams to handle tasks related to digital marketing tools, social media platforms (WeChat, Xiaohongshu, Instagram, etc.), and analytics software (e.g., Google Analytics, Meta Ads Manager).Chinese language proficiency is a mandatory requirement for this role, with excellent written and verbal communication skills in Chinese.Exceptional organizational and project management skills, with the ability to handle multiple tasks and meet deadlines.Creative mindset with a strategic approach to problem-solving.Team player with strong interpersonal skills and the ability to collaborate with diverse teams.Company Description"Join our fast-growing multi-brand restaurant group, where great company culture meets exciting career growth opportunities!"Company Description"Join our fast-growing multi-brand restaurant group, where great company culture meets exciting career growth opportunities!" Read Less