Description
LoopMe is one of Campaign's Best Places to Work 2023 AND 2024!*
Our vision is to change advertising for the better. LoopMe's technology brings together advertisers and publishers to redefine brand advertising for the digital and mobile app ecosystem. With a diverse client base, including leading brands, agencies and publishers, LoopMe finds solutions to industry challenges. The acquisition of Chartboost supercharges LoopMe's mission, creating a globally scaled 1st party ad-tech platform built on patented AI.
What we need
We are seeking a Director of Product Marketing to lead the development and execution of product marketing strategy across LoopMe's core solutions. This is a highly cross-functional and strategic role, responsible for shaping how our products are positioned in the market and ensuring our commercial teams are equipped to win.
You will own the end-to-end go-to-market strategy for key products and initiatives, partnering closely with Product, Sales, and Marketing leadership to align on priorities and drive revenue growth. This role requires a deep understanding of the AdTech ecosystem and the ability to translate market dynamics, customer needs, and product innovation into differentiated messaging and actionable strategies.
The ideal candidate brings a balance of strategic thinking and executional excellence-someone who can define the narrative at a high level, while also ensuring it is consistently activated across sales enablement, marketing campaigns, and client-facing materials. You should be comfortable operating as a key voice in cross-functional discussions, influencing stakeholders, and driving alignment across a global organization.
What you'll be doing
* Own and refine global positioning and messaging for LoopMe's PurchaseLoop, Measurement, and Marketplace solutions
* Lead go-to-market strategy for major product launches and strategic initiatives
* Partner closely with Product leadership to influence roadmap development through market insights and customer feedback
* Drive sales enablement strategy, including training, tools, and narrative development
* Oversee creation of high-impact content including thought leadership, case studies, and industry POVs
* Conduct competitive analysis and market segmentation to inform strategy
* Collaborate with regional teams to ensure consistency and scalability of messaging globally
* Track and measure effectiveness of product marketing initiatives and optimize accordingly
You'll have
* 7-10+ years of experience in Product Marketing within AdTech, MarTech, or Digital Media
* Deep expertise in programmatic advertising, measurement, and audience solutions
* Proven ability to lead go-to-market strategies that drive measurable business impact
* Strong storytelling and presentation skills, with experience engaging senior stakeholders
* Experience managing cross-functional initiatives and influencing without direct authority
* Analytical mindset with ability to translate data into strategic insights
What we can offer
* Hybrid working, spending Tues - Thurs in our Union Square office
* Self-Managed Vacation policy (no max on annual leave!)
* 1 month work-from-anywhere
* Healthcare
* 401k
* Summer Fridays!
* LoopMe Gives Back; we have a committed and active CSR team who organise regular events to hold up our pillars of Learning, Charity, Wellbeing, Responsibility and Sustainability
* We'll set you up for success, providing training and career development
Our Compensation and Benefits (for New York State residents only)
$170,000 - $185,000
In accordance with New York State Law, the range provided is LoopMe's reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities and location. All employees may be eligible for other forms of compensation such as stock-based compensation, which are awarded to employees based on company and individual performance. LoopMe also offers other compensation depending on the role such as sales-based incentives and commissions.
Want to learn more about us?
Head to our Careers page to see why we've been voted one of Campaign's Best Places to Work 2023 & 2024! You can find out more about our values, initiatives, teams and benefits here. (Can't see the hyperlink? Find us here https://loopme.com/contact/careers/)
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