Company: Locali.com
Region: Northern Colorado to start, with expansion into additional Front Range regions
Territory: Initial focus in Northern Colorado; regional travel required
Type: Full-Time / Field-Based
Compensation: $30-$40/hr base pay + performance incentives
Potential: Strong performance may lead to a full-time role
About Locali
Locali.com (pronounced Locally) is a hyper-local business discovery and promotions platform that connects small and independent businesses with nearby consumers. It blends a modern directory with time-sensitive promotions and event marketing, giving businesses measurable visibility while giving consumers an easy, centralized way to find special events, discover promotions, and hidden gems in their own neighborhoods or new areas they are visiting. We’re launching across Northern Colorado and building a strong local network business by business.
The Role
As a Outside Launch Salesperson, you will help Locali execute our early-stage regional launch strategy. This is a full-time, hands-on role that combines direct business outreach, onboarding support, launch planning, training refinement, playbook development, and field-based market feedback.
You will work closely with company leadership and other team members to help launch in northern Colorado. You will do direct sales work so you can gain real-world experience, test messaging, and help translate those learnings into a repeatable launch model for future regions. In addition to helping businesses sign up and get started, you will help improve our sales playbook, revise our training program, and contribute practical feedback on marketing materials and launch tactics.
This role is ideal for someone who enjoys being out in the community, building trust face-to-face, thinking strategically, and helping shape how a growing company enters new markets and scales up.
What You’ll Do
Direct Outreach & Onboarding
Identify and connect with targeted local businesses in targeted launch regions, including restaurants, cafés, retail, fitness/recreation, entertainment/venues, services, hotels, and moreConnect with businesses through email and other marketing channelsClearly explain Locali’s value, answer questions, and guide owners and managers through sign-upHelp businesses activate and complete easy onboarding stepsProvide initial light training so owners and managers can use the Locali app effectivelyFollow up with businesses after sign-up to support early traction and adoptionEngage in business development events and business community activitiesLaunch Strategy & Playbook Development
Help refine Locali’s regional launch strategy based on field experienceCapture what messaging, scripts, objections, and outreach patterns are working bestHelp develop and improve the Locali sales playbook for future launch teams and regional repsIdentify repeatable best practices that can be used as Locali expands into additional marketsTraining & Marketing Input
Help revise and strengthen Locali’s training class and onboarding standardsShare practical feedback on leave-behinds, pitch language, flyers, and other marketing materialsHelp identify ways to improve launch readiness, local visibility, and business adoptionContribute ideas that improve how Locali introduces itself in new regionsVoice of the Customer → Corporate Development
Collect structured customer feedback, including friction points, feature requests, bugs, adoption blockers, and common objectionsShare clear feedback with Locali’s development team so we can prioritize improvementsHelp leadership understand what businesses in each region value and respond to mostPerformance & Growth
Achieve weekly and monthly launch, outreach, and onboarding milestonesUse the CRM to keep organized notes, plan routes, and follow-ups to maintain a healthy pipelineWork professionally and consistently as a visible representative of the Locali brandTraining Requirement
You must complete Locali training before operating independently in the field. Training includes app knowledge, onboarding standards, messaging guidelines, launch expectations, and feedback reporting. This role will also help improve future versions of that training.
Your first 90 calendar days of employment will be considered an introductory and evaluation period.
What We’re Looking For
Local savvy
Familiar with Northern Colorado communities and comfortable traveling through targeted launch areasEnjoys being out in the community and building trust face-to-faceSales + strategy mindset
Experience developing and executing launch strategies.Experience in helping shape a repeatable launch process, not just closing sign-upsComfortable with outreach, follow-up, and handling objections professionallyAble to notice patterns, improve messaging, and suggest practical changesCustomer-focused
Strong customer service instincts; owners should feel supported, not pressuredAble to help businesses get started in a simple, encouraging waySelf-directed and dependable
Able to manage time well, stay organized, and follow through consistentlyComfortable working in a startup-style environment where the process is being refined in real timeClear communication
Explain Locali’s value simply to busy owners and managersSummarize field feedback clearly for internal teamsWork closely with leadership and a teammate to improve launch executionNice to Have
Experience in sales, community outreach, hospitality, retail, local advertising, field marketing, customer success, or B2B business developmentFamiliarity with Front Range communities beyond Fort Collins is a plusWho This Role Is Great For
Great fit for people with hospitality or retail roots, community connectors, organized go-getters, and field-oriented builders who enjoy meeting local owners, helping small businesses grow, and improving real-world strategy through direct experience. This role is especially well-suited for someone who wants more than a typical sales position and is excited to help shape how Locali launches and scales future regions.
Schedule and Term
Full-time role90-day introductory periodApproximately 40 hours per weekInitial launch focus in Northern Colorado, with possible expansion into additional Front Range and mountain regionsCompensation
This is a full-time launch role with a competitive hourly rate and performance-based incentives.
Compensation package includes:
$30.00–$40.00 per hour, based on experience and qualificationsMilestone and performance bonuses tied to launch execution, qualified business activation, and strategic contributionsMileage reimbursement for approved regional travelOpportunity for long-term growth for high-performing team membersCompensation reflects both execution in the field and contribution to the broader launch effort.
Bonus opportunities may reflect:
Qualified sign-ups and trial activationsRegional launch milestonesStrong follow-up and field executionHelpful playbook, training, and launch-process contributionsCompletion of the full launch sprintFinal compensation will depend on experience, relevant market knowledge, and demonstrated ability to contribute in both field execution and launch strategy.
Growth Opportunity
This role is designed as a launch-focused position, but strong performance may lead to a longer-term opportunities with Locali. Candidates who excel may be considered for future roles in regional growth, business engagement, training, launch operations, or sales leadership.
App Store Note
We are not associated with the Locali app on the Apple Apps Store.
Have you ever wanted to be part of a new startup team that makes an impact on your local community with room to scale? We help small local businesses share special promotions and unique events to engage with nearby visitors and consumers. We also help non-profits get the word out about their events and activities.
Company DescriptionHave you ever wanted to be part of a new startup team that makes an impact on your local community with room to scale? We help small local businesses share special promotions and unique events to engage with nearby visitors and consumers. We also help non-profits get the word out about their events and activities. Read Less