About us
LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide. Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care.
At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.
Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company — it's a tech company revolutionizing healthcare.
About The Role
We're hiring a Director of CRO to own the conversion engine that turns visits into patients. LifeMD invests significantly in paid and organic acquisition across weight management, men's health, and women's health, and this role is accountable for making every one of those visits count. You'll own landing page and funnel optimization, and offer testing across our brands, building a rigorous, high-velocity experimentation program with direct, measurable impact on revenue and customer acquisition cost.
You'll report to the Senior Director of Growth within our Growth organization, led by our GM & SVP of Growth and partner closely with our CMO
Responsibilities
Own conversion rates and funnel performance across all acquisition landing pages, flows, and checkout experiences for LifeMD's brands Build and run a high-velocity experimentation program: prioritized roadmap, hypothesis frameworks, A/B and multivariate testing, and rigorous statistical evaluation Lead offer strategy and testing (pricing presentation, bundles, trials, and promotions) in partnership with the Director of Product & Pricing Partner with Web Creative and engineering to ship landing pages and funnel improvements quickly, balancing speed with quality and compliance Develop deep funnel analytics: identify drop-off points, segment-level conversion behavior, and opportunities across paid search, paid social, TV/CTV, and organic traffic Align testing with paid media teams so creative, targeting, and landing experiences work as one system, improving CAC and ROAS across channels Establish CRO best practices, tooling, and documentation; hire and develop a team as the function scalesRequirements
8+ years in CRO, growth, or funnel optimization with direct ownership of conversion outcomes at a high-volume DTC or subscription business A track record of measurable wins: you can speak concretely about tests you ran, effect sizes, and revenue impact Expert command of experimentation methodology, including statistical significance, power analysis, sequential testing pitfalls, and experiment design Hands-on proficiency with testing and analytics tools (e.g., Optimizely, VWO, GA4, Amplitude, Heap) and landing page platforms Strong cross-functional muscle; you've worked effectively with paid media, creative, engineering, and analytics teamsComfort operating in a regulated category where compliance shapes what and how you testNice to Have
Experience in telehealth, healthcare, insurance, or another regulated conversion funnel Familiarity with offer/pricing testing in subscription models SQL skills and experience building funnel dashboardsBenefits
Salary Range: $170,000 - $210,000 + plus annual bonus and equity (DOE)Health Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Unlimited Paid Time Off Commuter BenefitsPaid Holidays Short Term DisabilityTraining & Development Read LessAbout us
LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide. Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care.
At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.
Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company — it's a tech company revolutionizing healthcare.
About the role
The Business Operations Manager serves as a primary operational partner to the General Manager of LifeMD’s Men’s Health business. In this role, you will lead the end-to-end execution of new product launches, develop and manage the vendor and partner ecosystem that supports them, and leverage modern tooling—particularly AI—to deliver outcomes that have traditionally required a full team.
This is a hands-on execution role rather than a coordination function. Performance is measured by what you deliver, not by activity or process metrics. We are seeking an operator who reads, decides, drafts, builds, negotiates, and deploys—someone who takes direct ownership of outcomes.
You will partner closely with the GM on strategy while leading execution across a product portfolio that spans multiple verticals, each with distinct clinical, regulatory, supply chain, and growth considerations. Your mandate is to keep all of it moving.
Responsibilities
Lead New Product Launches End-to-End
Guide products from approval through to live, converting offerings, sequencing work across the clinical, regulatory, product, marketing, supply chain, and pharmacy functions.Own the launch plan, milestones, and dependencies, surfacing blockers early and resolving gaps directly when ownership is unclear.Conduct a retrospective after each launch, identify the highest-priority improvements, and implement them before the next launch.Build and Manage the Vendor and Partner Ecosystem
Source, evaluate, contract, onboard, and manage performance across pharmacies, lab partners, EHR and telehealth platform vendors, payment processors, lifecycle/CRM tools, and AI and automation providers.Translate Strategy into Execution
Convert the GM’s priorities into concrete plans with clear owners, timelines, and measurable outcomes, then drive them to completion.Maintain a disciplined weekly cadence with the GM covering progress, risks, and decisions requiring escalation.Build with AI
Use AI tools such as Claude, ChatGPT, Glean, and Notion AI as core infrastructure rather than novelty—prototyping internal workflows, specifying automations for engineering, and developing code, SQL, or no-code integrations where doing so accelerates delivery.Identify opportunities where AI can consolidate multi-step manual processes—such as patient-intake review, vendor outreach, claims and compliance summarization, and content QA—and build the prototypes.Serve as the Operational Subject-Matter Expert
Maintain a thorough understanding of the competitive landscape, patient journey, pricing, and channel-level conversion economics.Own KPIs, Financial Modeling, and Performance Analytics
Maintain the KPI dashboard for each product line—acquisition, activation, conversion, AOV, retention, churn, refill rate, CAC/LTV, vendor unit cost, and gross and contribution margin—setting targets with the GM and reporting against them weekly.Apply rigorous analytical methods—A/B test design and sizing, statistical significance and confidence intervals, cohort analysis, retention curves, and regression—to distinguish genuine signal from noise.Identify operational inefficiencies such as slow vendor handoffs, manual reconciliation, and compliance gaps, then redesign and implement improvements.Requirements
Three to six years in a high-execution role such as business operations, strategy and operations, founding-team operator, chief of staff, product operations, or management consulting (post-MBB/IB), ideally within a high-growth startup, health tech company, or DTC brand.A demonstrated track record of personally delivering work—products, processes, vendor relationships, and internal tools—rather than solely managing it.Technical literacy, including comfort reading API documentation, writing SQL for ad-hoc analysis, troubleshooting vendor integrations, prototyping in no-code.Strong quantitative skills KPI definition and tracking, and a working knowledge of statistics sufficient to assess analytical quality.Fluency with AI tools, including daily use of LLMs for substantive work, informed perspectives on model selection, prompting, and evaluation, and at least one self-built workflow that delivered measurable time savings.Excellent written and verbal communication—concise, direct, and conclusion-oriented—with the ability to engage credibly with a GM, a clinical advisor, and a pharmacy account manager alike.Comfort with ambiguity and a strong bias toward action, with the ability to define under-specified problems and then solve them.Benefits
Health Care Plan (Medical, Dental & Vision)Retirement PlansLife Insurance (Basic, Voluntary & AD&D)Flexible PTO PolicyPaid HolidaysShort Term DisabilityTraining & Development Read Less
About us
LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide. Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care.
At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.
Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company — it's a tech company revolutionizing healthcare.
About the role
The Senior Manager of SEC Reporting & Technical Accounting is a key member of the external reporting team responsible for the preparation and filing of the Company's periodic SEC reports (Forms 10-K, 10-Q, Proxy Statement, S-8, and 8-K) and for providing authoritative guidance on complex accounting matters. This role requires strong technical knowledge of U.S. GAAP, SEC regulations and the Sarbanes Oxley Act (SOx), exceptional attention to detail, and the ability to collaborate cross-functionally with Legal, FP&A, Investor Relations, and internal and external auditors.
Responsibilities
SEC Reporting
Manage the end-to-end preparation and timely filing of Form 10-K, 10-Q, Proxy Statement, S-8 and 8-K reports with the SEC, ensuring compliance with Regulation S-K, Regulation S-X, and related SEC guidance.Coordinate the financial statement close process as it relates to external reporting, including preparation and/or review of financial statements, footnotes, and MD&A sections.Maintain and update XBRL/iXBRL tagging for all filed financial statements in accordance with SEC requirements.Draft and review earnings release financial tables and supporting schedules in coordination with Investor Relations. Ensure accurate financial reporting and consistency within the earnings release, investor presentations, 10-Q and 10-K filings.Manage the disclosure process, including preparation of supporting materials and tracking of disclosure controls.Coordinate with external auditors on quarterly reviews and annual audit procedures related to the financial statements.Technical Accounting
Research, document, and implement new and complex accounting standards (e.g., ASC 606, ASC 842, ASC 718) and provide guidance to business partners on accounting implications of transactions.Assist in the automation of equity record keeping for the Company.Prepare technical accounting memos and position papers on non-routine and significant transactions, including business combinations, debt modifications, equity transactions, and impairment assessments.Monitor FASB and SEC standard-setting activities and assess the impact of proposed and newly effective standards on the Company's financial statements.Serve as the primary internal resource for technical accounting inquiries, partnering with operational finance teams to ensure consistent application of accounting policies.Maintain and update the Company's accounting policies and internal controls documentation.Controls & Process Improvement
Support SOX compliance activities related to the financial reporting process, including ownership of key controls and coordination with internal and external audit.Identify and implement process improvements, systems, and tools to enhance the efficiency, accuracy, and scalability of the SEC reporting and technical accounting functions.Oversee and mentor 1-2 Senior Accountants or Staff Accountants within the SEC Reporting team.Requirements
Bachelor's degree in Accounting; CPA required.5-8 years of progressive accounting experience, including 3+ years in SEC reporting or public accounting at a Big 4 (or a combination of both).Deep knowledge of U.S. GAAP, SEC reporting requirements, and PCAOB auditing standards.Demonstrated experience researching and documenting complex technical accounting issues.Proficiency in Microsoft Office Suite (particularly Excel); experience with SEC filing software (e.g., Workiva, Donnelley Financial Solutions / ActiveDisclosure).Strong project management skills with the ability to manage multiple priorities and meet tight deadlines in a fast-paced environment.Ability to work under pressure while maintaining high standards.Excellent written and verbal communication skills, with the ability to present complex accounting concepts clearly to non-accounting stakeholders.Preferred
Experience at a publicly traded company with a mid-cap market capitalization.Familiarity with NetSuite preferred.Experience with equity compensation accounting (ASC 718), internal-use software (ASC 350)Prior supervisory or mentoring experience.Benefits
Competitive base salary commensurate with experience: $160,000 – $185,000Annual performance bonusEquity/RSU participationComprehensive health, dental, and vision benefits401(k) with company matchFlexible PTO and paid holidaysThis job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned, at any time with or without notice.
LifeMD is an Equal Opportunity Employer
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