Marketing Coordinator
Location: Connecticut Headquarters
Reports To: Senior Marketing Manager
Position Summary
We are seeking a creative, organized, and technology-driven Marketing Coordinator to support marketing, sales, and communication initiatives across multiple channels. This role is ideal for a professional with 3–5 years of experience who enjoys content creation, digital marketing, analytics, and leveraging modern tools to improve efficiency and customer engagement. The ideal candidate is proactive, highly organized, possesses exceptional attention to detail, and continuously looks for opportunities to improve processes and marketing effectiveness.
Key Responsibilities
• Create and manage content for email, web, social media, presentations, product literature, and internal communications.
• Support sales teams through presentations, customer collateral, case studies, customer communications, and sales enablement materials.
• Manage campaigns using HubSpot Marketing Hub, including email marketing, workflows, landing pages, forms, segmentation, and reporting.
• Monitor and analyze campaign performance using HubSpot, Google Analytics, and other digital tools to support ROI-based marketing decisions and continuous improvement.
• Coordinate website updates, social media initiatives, and lead generation activities.
• Plan and support trade shows, customer events, and employee engagement activities that strengthen both our brand presence and company culture.
• Utilize AI-powered tools to improve content creation, workflow efficiency, reporting, and marketing execution.
• Proactively identify opportunities to enhance customer experiences, communications, and marketing processes while ensuring brand consistency across all channels.
Qualifications
• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 3–5 years of marketing experience, preferably in a B2B, manufacturing, industrial, or technology environment.
• Hands-on experience with HubSpot Marketing Hub and marketing automation platforms.
• Strong writing, editing, and communication skills.
• Experience supporting sales organizations through marketing materials and customer communications.
Technical Skills
• HubSpot Marketing Hub (email campaigns, workflows, reporting, landing pages, segmentation).
• Google Analytics, SEO, and content management systems.
• Microsoft Office, Canva, and/or Adobe Creative Suite.
• Experience with AI tools such as ChatGPT, Microsoft Copilot, Adobe Firefly, or similar platforms.
• Photography, videography, and basic photo/video editing experience preferred.
What We're Looking For
• A proactive self-starter with exceptional attention to detail and strong organizational skills.
• A collaborative team player who enjoys partnering with Sales, Product, and Leadership teams.
• A data-driven mindset with the ability to use analytics and ROI metrics to guide marketing decisions.
• Curiosity for emerging technologies, AI tools, and modern marketing practices.
• Experience with photography, videography, and visual storytelling.
Essential Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Key responsibilities include, but not limited to:
• Reviews and processes purchase requisitions and purchase orders, purchase order adjustments, and invoice review; develops and assists with implementation of processes for efficiency improvements; provides customer service and departmental support
• Assists in preparation, analysis, of Requests for Quote (RFQ) with approved suppliers for best pricing and lead time for efficient delivery of products and services.
• Analyzes, identifies, and communicates information regarding purchase orders utilizing approved suppliers including review of order acknowledgment for confirmation of price and delivery date, identifies, researches, and resolves problems relating to purchasing issues.
• Works closely with Accounts Payable department as it relates to resolving invoicing discrepancies due to incorrect pricing and quantity received.
• Develops departmental communications; maintains and updates departmental files, and databases; contributes to and supports departmental initiatives.
• Participates in department meetings as necessary.
• Own purchasing metrics to drive positive changes.
• Support to New Product Development, work with Sales, Marketing, and Engineering to ensure best possible quality, delivery and cost options for required materials and services.
• Responsible for disposition of non-conforming products from suppliers, sign offs on ECN’s, and awareness of alternate parts created by ECN.
• Manage, review, maintain and balance Inventory as per business needs.
• Work closely with operations department to assist the materials and production teams in meeting Last Promise Date commitments
• Ensure that inventory is maintained at an accuracy of 98.5% absolute variance or better
• Follow all ISO 9001 and AS9100 practices
• Perform other duties as required
Minimum Qualification/Experience:
• Bachelor’s degree in Business, Supply Chain Management, Finance or related field is preferable 5+ years of purchasing experience in a Lean manufacturing environment
• Mechanical, electronic and cable/wire commodity experience desired.
• Knowledge and understanding of engineering drawings
Abilities/Skills Required
• ERP system proficiency (M2M), Microsoft Office Suite including Excel, Power BI
• Negotiation skills/techniques, analytical and decision-making skills
• Strong verbal and written communication skills, interpersonal and customer service skills
• Detail oriented and ability to multi-task
• Ability to work with all levels of the organization and interact with vendors
• High level sense of urgency, accountability and ownership of responsibilities
• General knowledge of how contract terms and conditions are applied
• Self-motivated, ability to work independently using standard procedures
• Understanding of lean manufacturing principles
• Ability to follow through on tasks and projects
• Maintain a consistent good work attendance
