Growth Marketing Manager (Legal/Client Acquisition)
Location: Downtown Los Angeles, CA (Onsite)
Compensation: $110,000 - $135,000
The Opportunity
A high growth litigation plaintiff firm in Los Angeles is seeking a results-driven Growth Marketing Manager to lead client acquisition and drive measurable case growth across multiple practice areas, including Personal Injury and Employment Law.
This role is focused on increasing signed cases and improving marketing ROI, not just generating leads. The ideal candidate understands how to build and optimize a full marketing funnel from high-intent lead generation to intake conversion and signed case outcomes.
Core Responsibilities
• Develop and execute strategies to increase monthly signed cases and improve lead quality
• Build and scale high-intent acquisition channels (Google Ads, Local Services Ads, SEO)
• Optimize the full marketing funnel: lead → intake → consultation → signed case
• Establish and track key performance metrics including cost per lead, cost per case, and ROI
• Partner closely with intake teams to improve response time, conversion rates, and client experience
• Manage and optimize paid media campaigns across search and social platforms
• Oversee website performance, landing page optimization, and conversion improvements
• Manage external vendors and ensure accountability to performance metrics
• Collaborate directly with the Director of Operations to drive firm growth strategy, optimize client acquisition, and align marketing performance with business objectives
• Maintain consistent branding across all marketing channels and external communications
• Manage the firm’s online presence including professional directories and social media platforms
• Coordinate content that highlights the firm’s legal expertise, thought leadership, and case successes
• Track marketing performance metrics including lead generation, consultation rates, and campaign effectiveness
• Provide regular performance reports to the firm leadership
• Recommend strategic adjustments based on marketing data and market trends
Ideal Candidate Profile
• 5+ years of experience in performance marketing, growth marketing, or client acquisition
• Strong hands-on experience with Google Ads and/or Local Services Ads (required)
• Proven ability to drive measurable results (leads, conversions, revenue impact)
• Experience optimizing marketing funnels and improving conversion rates
• Data-driven mindset with ability to analyze performance and make strategic decisions
• Experience in legal marketing or other high-intent lead generation industries preferred
What Success Looks Like
• Increased monthly signed cases aligned with firm growth goals
• Improved lead-to-case conversion rates
• Clear visibility into marketing performance and ROI
• Diversified lead sources beyond social media
• Strong alignment between marketing and intake
Qualifications & Technical Skills
• Bachelor’s degree in marketing, or related field
• 5+ years of experience in performance marketing, growth marketing, or client acquisition
• Proven experience managing Google Ads and/or Local Services Ads (LSA) campaigns
• Strong understanding of performance marketing metrics, including cost per lead, cost per acquisition, and ROI
• Experience with marketing analytics tools (e.g., Google Analytics, GA4, call tracking platforms)
• Familiarity with CRM and lead tracking systems (Clio or similar preferred)
• Experience optimizing landing pages and conversion funnels
• Ability to analyze data and translate insights into actionable growth strategies
• Experience managing or collaborating with SEO and paid media vendors preferred
• Experience collaborating with teams and operational leadership
• Excellent organizational, communication, and project management skills
• Ability to thrive in a fast-paced legal environment, preferably plaintiff firm
• Fluent in English. Bilingual in Spanish a plus
*If a candidate has not directly managed Google Ads or performance-based lead generation, they are likely not the right fit.
What We Offer – Benefits
Medical, Dental, Vision
401(k) Retirement Plan with Company Match
Paid Time Off
Paid Sick Time
Paid Holidays
Paid Parking
Collaborate Work Culture
Modern Serene Workspace
Gym and Bistro Onsite
Zen Area Onsite
Free Food, Snacks, Coffee, and Tea
Employee Team Events
Employee Appreciation Events
Professional Development Opportunities
Read LessThe Sentinel Firm, APC is searching for an exceptional trial lawyer to become the firm’s go-to attorney for trials, arbitrations, and the firm’s most important courtroom proceedings.
This is not a position for an employment lawyer who occasionally tries cases. We are looking for a serious, battle-tested first-chair trial attorney with an extensive record of successfully presenting employment cases to judges, juries, and arbitrators.
Our firm maintains a substantial and growing docket of plaintiff-side employment matters. You will take the lead whenever one of those cases proceeds to trial or arbitration—developing the trial strategy, preparing witnesses, presenting the evidence, and delivering the case to verdict.
You will also appear at the firm’s most consequential dispositive hearings, where the outcome could determine the future of a case. We want an accomplished courtroom advocate representing our clients when the stakes are highest.
You will have the resources, case pipeline, and institutional support of a successful employment law firm behind you. Your focus will be what you do best: advocating, trying, and winning important cases.
The Role
As the firm’s lead trial attorney, you will:
Serve as first-chair trial counsel in jury trials, bench trials, and arbitrations Attend and argue the firm’s most important dispositive and case-defining hearings Assume primary responsibility for trial strategy and courtroom presentation Prepare and examine witnesses, including plaintiffs, corporate representatives, experts, and key decision-makers Conduct voir dire, opening statements, direct and cross-examinations, and closing arguments Handle pretrial proceedings, motions in limine, evidentiary issues, jury instructions, and verdict forms Work closely with the firm’s litigation teams to position cases for maximum leverage and trial success Evaluate cases from a trial lawyer’s perspective and help determine which matters should be tried Mentor and develop attorneys who will assist with trial preparation and second-chair responsibilities Help establish and elevate the firm’s trial systems, standards, and courtroom cultureThe Experience We Require
The successful candidate must have:
Extensive first-chair jury trial experience in California employment law A meaningful record of taking cases through verdict—not merely assisting with trial preparation Substantial experience trying cases involving several of the following: California Fair Employment and Housing Act claims Discrimination and harassment Retaliation and whistleblower claims Wrongful termination California Labor Code violations Wage-and-hour claims Representative or complex employment matters Significant experience arguing important dispositive motions and handling high-stakes court proceedings Strong command of California employment law, evidence, civil procedure, and trial practice Exceptional courtroom presence, judgment, credibility, and persuasive ability The ability to simplify complex facts and legal theories into compelling stories for judges and juries Active membership in good standing with the California State BarPlaintiff-side experience is strongly preferred. However, we are open to an accomplished defense-side employment trial lawyer who is ready to bring that experience to a leading plaintiff-side practice.
Compensation
We are prepared to offer a compensation package that reflects the importance of this position:
Base salary of $200,000–$300,000, depending on experience and trial record Commission-based compensation Performance and discretionary bonuses Total annual compensation potential exceeding $600,000 Medical, dental, and vision benefits 401(k) plan with employer match Paid time off Professional development supportWork Arrangement
We understand that an accomplished trial lawyer values both autonomy and flexibility. Depending on the candidate’s experience, location, and the needs of the firm, this position may be structured as remote or hybrid.
Regardless of the work arrangement, the attorney must be available to appear in person for trials, arbitrations, significant dispositive hearings, and other important proceedings throughout California as needed.
Why Join The Sentinel Firm?
This is a rare opportunity for an elite trial lawyer who wants a steady pipeline of significant employment cases without having to build an independent book of business.
You will not be hired simply to supervise files, attend routine hearings, or spend your career behind a desk. You will be entrusted with the firm’s most consequential cases and given the platform to build a lasting trial legacy.
The right attorney will have substantial autonomy, direct access to firm leadership, strong litigation support, workplace flexibility, and the opportunity to become a central figure in the continued growth of the firm.
If the courtroom is where you do your best work and you have the verdicts and experience to prove it, we want to hear from you.
To apply, please submit your resume along with a summary of your first-chair trial experience, including the nature of the cases tried, the claims involved, and the outcomes obtained.
All inquiries are strictly confidential.
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The Opportunity
We are seeking a dynamic and professional bilingual legal assistant to work in our Downtown Los Angeles office, full-time on site. The ideal candidate will have exceptional experience supporting several attorneys and paralegals in all phases of litigation. This role will be responsible for supporting our growing class action department. This is a great opportunity for motivated legal assistants who want to move up within class action, employment, or personal injury.
Responsibilities
· Support attorneys handling wage-and-hour class and PAGA representative actions in state and federal courts
· Assist attorneys with legal case management by organizing and maintaining case files using document management systems such as Clio
· Format and file motions, pleadings, and other legal documents in accordance with court rules and procedures
· Format legal documents including contracts, pleadings, reports, and correspondence with precision and clarity
· Manage document review processes and ensure accuracy in data entry, filing, and document management systems
· Support project management tasks related to multiple cases or legal initiatives by coordinating schedules and tracking deadlines
· Perform administrative duties such as answering phones with professional etiquette, scheduling appointments, transcribing recordings, and maintaining organized filing systems
· Conduct interviews with clients or witnesses as needed to gather relevant information for ongoing cases or legal investigations
· Manage and calendar court deadlines
· Professionally communicate with clients, experts, courts, and defense counsel
· Prioritize and complete tasks in a timely and efficient manner, and adhere to internal/external deadlines
· Maintain and organize physical and electronic case files, including evidence, exhibits, depositions, and correspondence
· Input, update, and track all legal deadlines, internal deadlines, court dates, depositions, hearings, and client meetings in the firm’s calendaring system
· Calculate and double-check deadlines using applicable rules and statutes to ensure accuracy and compliance
· Coordinate schedules, resolve calendar conflicts, and manage adjustments for attorneys, clients, and witnesses
· Conduct client and witness interviews and prepare concise summaries of their statements
· Enter and cross-reference documents in the case management or database system for easy retrieval
· Assist attorneys with special projects and trial preparation as needed
· Maintain strict confidentiality
· Collaborate with team members
Qualifications
· Minimum 2-year experience as a legal assistant, legal secretary or similar law firm support role
· Fluent in English and Spanish required
· Strong calendaring skills and solid understanding of legal terminology, court procedures, and basic research methods
· Excellent organizational skills, written and verbal communication with strong attention to detail and grammar
· Proven ability to manage multiple deadlines in a fast-paced environment
· Strong time management skills with a track record of meeting deadlines
· Ability to maintain confidentiality and exercise good judgment and discretion
· Proficiency with Microsoft Office and comfort working in electronic case management system
· Ability to act both independently and in a team environment
· Ability to effectively multitask work assignments
About Us
At The Sentinel Firm, justice isn't just a concept, but a commitment. As dedicated advocates for employment and personal injury law, we focus solely on representing Plaintiffs. We understand that when you're victimized in the workplace or injured in an accident, your life gets turned upside down. Our mission is to help you set it right again.
The Sentinel Firm has a rich history of standing up for those who need it most. Our team of highly skilled lawyers specializes in employment and personal injury law, committing daily to protect the rights of individuals just like you. We're more than just attorneys; we're relentless advocates who aren't afraid to fight for justice.
What We Offer
Pay Range: $22.00 - $30.00 per hour
Work Schedule: Monday – Friday 9:00 am to 6:00 pm (on-site)
Benefits:
Medical, Dental, Vision, 401(k) Retirement Plan with Company MatchPaid Sick TimePaid HolidaysPaid ParkingFree Gym OnsiteFun and Friendly Work CultureFree Food, Snacks, Coffee, and TeaEmployee Team EventsEmployee Appreciation Events Professional Development OpportunitiesRead Less
The Opportunity
We are seeking a dynamic and professional bilingual Intake Specialist to work in our Downtown Los Angeles office, full-time on site in our employment division. The ideal candidate will have exceptional customer service mindset. If you have thorough knowledge of California wage & hour laws, and discrimination, harassment, and wrongful termination laws (i.e. FEHA) is a plus. Fluent Bilingual in Spanish is a requirement. Intake Specialist is responsible for screening potential clients and calling them back to gather information related to their case. Applicants must demonstrate strong people skills, great customer service, and flexibility. This is a great opportunity for motivated candidates looking to join a growing law firm.
Responsibilities
Intakes – Handle live calls to perform potential new client intakes and call back potential new clients in the system.Gather comprehensive information from prospective clients that contact the firm by email, phone, and in-personFollowing up with prospective and existing clients by phone and emailDetermine if there is a legal aspect to a caller’s problem and summarize the issueProcess all new sign-ups in a timely matter and according to firm procedures
Qualifications
At least 1 year experience performing in a law firm settingEmployment law related intakes, signups a plusKnowledge of CA employment law is a plusFluent in English and Spanish requiredExcellent Communication – Written and VerbalExcellent organizational skills, strong attention to detailPrevious experience working collaboratively with othersProven ability to manage multiple deadlines in a fast-paced environmentProficiency with Microsoft Office and comfort working in an electronic case management system (Clio)Ability to act both independently and in a team environmentClient facing professional demeanor
About Us
At The Sentinel Firm, justice isn't just a concept, but a commitment. As dedicated advocates for employment and personal injury law, we focus solely on representing Plaintiffs. We understand that when you're victimized in the workplace or injured in an accident, your life gets turned upside down. Our mission is to help you set it right again. The Sentinel Firm has a rich history of standing up for those who need it most. Our team of highly skilled lawyers specializes in employment and personal injury law, committing daily to protect the rights of individuals just like you. We're more than just attorneys; we're relentless advocates who aren't afraid to fight for justice.
What We Offer
Pay Range: $20 - $25 per hour (depending on experience)
Work Schedule: Monday – Friday 9:00 am to 6:00 pm (on-site)
Benefits and Perks:
Health insurance: Medical, Dental, and Vision401(k) Retirement Plan with Company MatchPaid Sick TimePaid ParkingFree Gym OnsiteFun and Friendly Work CultureBright and Modern WorkspacesBreathtaking Views with Natural Sunlight EnvironmentZen Quiet Room - Recharging SpaceFree Food, Snacks, Coffee, and TeaEmployee Team EventsEmployee Appreciation EventsProfessional Development and Growth Opportunities
If you meet the requirements and are interested in joining our growing team at The Sentinel Firm, APC, please submit your resume for consideration.
Note: Please submit your resume only if you have prior experience in a law firm.
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