ABOUT GREENSTONE
Greenstone Meats is a leading North American producer and marketer of premium grass-fed beef and lamb. With a portfolio spanning owned brands and private label programs across retail and foodservice, we partner with some of the most recognized retailers in the United States and Canada. As we accelerate our transition to a demand-led growth model, we are building a marketing and commercial capability that matches our ambition and this role is at the center of that build in the US market.
THE OPPORTUNITY
The US market represents our highest growth opportunity with the growth of the grass-fed beef category and a premium brand portfolio that is still in its early stages of building consumer demand. Until now, the US market has had no dedicated marketing resource. This role changes that.
The Associate Marketing Manager for the United States is responsible for bringing the Greenstone Meats brand to life in the US market: building consumer demand, executing innovation launches, developing the tools Sales needs to win at retail and foodservice, and partnering with the Commercial Strategy Manager to translate consumer and market intelligence into action.
This is a role for someone who is equally comfortable developing and implementing a brand campaign, managing an innovation timeline and mining consumer insights. Someone who understands the US retail landscape, has a genuine curiosity about consumers, and is energized by the pace and ambiguity of a lean, fast-moving commercial environment.
WHAT YOU WILL DO
Brand Execution and Marketing Calendar
Manage the marketing calendar for owned brands ensuring all brand activations are planned, briefed, and delivered on timeDevelop consumer-facing marketing content across relevant channels: digital, in-store, foodservice, and trade, in partnership with the agency and the Marketing DirectorManage the day-to-day agency relationship for US market activations: briefing, feedback, timelines, and deliveryEnsure brand execution in the US market is consistent with the brand positioning and visual identity established for each brandMonitor US market trends and competitive activity and bring relevant observations to the team proactivelyInnovation Commercialization
Support the commercialization of new products for the US marketOwn the Packaging Development phase end-to-end, briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and ensuring production-ready files are delivered on timeCoordinate with Sales, Supply Chain, and Production to ensure new products arrive in market with the right tools, materials, and customer supportTrack innovation performance post-launch and feed learnings back into the pipelineSales Support and Customer-Facing Tools
Develop marketing inputs for US customer conversations: brand sell sheets, promotional mechanics, category fact sheets, and product-specific content that Sales can use in front of buyersPartner with the Commercial Strategy Manager to ensure all customer-facing tools are grounded in consumer and category dataSupport the development of marketing materials for US foodservice customers: operator-facing content, culinary positioning, and channel-specific tools for fine dining and casual dining accountsManage all US POS materials and marketing collateral, ensuring materials are current and on-brandSupport digital shelf content management and retailer media coordination for key US accounts, ensuring product content is accurate, compelling, and optimized for each platformConsumer Insights Application
Develop familiarity with the company’s data ecosystem (Circana, Numerator, etc.) and learn to pull and interpret data relevant to the US marketApply consumer and shopper research to US brand and campaign decisions, connecting what consumers care about to how we show up in marketPartner with the Commercial Strategy Manager on US consumer insights initiatives including custom research and shopper behavior analysisBring a consumer-first perspective to innovation and campaign conversations, grounding US marketing decisions in evidence rather than assumptionBudget and Project Management
Track US marketing spend against budget at the project level, ensuring vendors are paid on time, flagging variances, and maintaining accurate spend recordsManage multiple projects simultaneously with reliability and attention to detail, from packaging timelines to campaign deliverablesCommunicate progress and flag risks proactively without being promptedKEY SUCCESS MEASURES
US Sales teams are equipped with current, compelling, and commercially relevant marketing tools for every key account conversationInnovation launches in the US market arrive on time, on brand, and with the right customer support materials in placeBrand execution in the US is consistent, on-schedule, and reflects the Greenstone Meats brand standardsAgency relationships are well-managed and delivering quality work on-brief and on timeUS marketing budget is tracked accurately and spend is always connected to a clear objectiveWHAT WE ARE LOOKING FOR
Experience and Background
3 to 5 years of brand-side CPG marketing experience within food, protein, or a related consumer goods industryExperience on the brand side of marketing: understanding how brands are built, positioned, and activated in market, is required.Demonstrated experience managing packaging development, marketing materials, and agency relationships independentlyFamiliarity with the US retail landscape: key accounts, channel dynamics, and how marketing supports commercial conversations with buyersExperience with syndicated data tools such as Circana is an assetExposure to foodservice marketing or sales support is a plusSkills and Capabilities
Execution-oriented with genuine commercial curiosity. You deliver reliably and you want to understand why the work mattersStrong project manager who can handle multiple workstreams simultaneously without dropping detailClear communicator, written and verbal, who can brief an agency, update a stakeholder, and develop/review compelling copy for various assets with equal confidenceCollaborative team player who builds positive relationships across Sales, Operations, QA, and external partnersComfortable operating in a lean, fast-paced environment where priorities shift and initiative is valuedProficient in Microsoft Office, particularly PowerPoint and Excel, and comfortable with design coordination and digital asset managementA genuine interest in food, consumers, and the stories behind what people buy and whyWHY GREENSTONE MEATS
You will be the first dedicated marketing resource for the US market, a genuine opportunity to build the function from the ground up and shape how marketing shows up in the businessYou will have direct access to the Marketing Director (based in Canada) and real visibility into how commercial strategy is built and executedYou will work across two of the fastest-growing premium protein categories in the US: grass-fed beef and lambYou will be part of a team that is transitioning from tactical execution to demand-led growth and your work will be central to that shiftCompetitive compensation, Company paid benefits, a 401k plan and a collaborative team environment that values initiative, curiosity, and commercial thinkingPay: $80,000.00 - $95,000.00 per year
Eligible for discretionary bonus401(k) company contribution100% company paid Medical/Dental/Vision/Basic Life Insurance/Short Term and Long Term disability benefitsFor information about the company, go to https://greenstonemeats.com/
Only qualified candidates will be contacted for an interview.
Greenstone Meats is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.
Greenstone Meats is committed to providing an accessible and barrier-free environment. Accommodations are available on request for candidates throughout the selection process. Please contact Human Resources if accommodation is required
Read LessABOUT GREENSTONE
Greenstone Meats is a leading North American producer and marketer of premium grass-fed beef and lamb. With a portfolio spanning owned brands and private label programs across retail and foodservice, we partner with some of the most recognized retailers in the United States and Canada. As we accelerate our transition to a demand-led growth model, we are building a marketing and commercial capability that matches our ambition and this role is at the center of that build in the US market.
THE OPPORTUNITY
The US market represents our highest growth opportunity with the growth of the grass-fed beef category and a premium brand portfolio that is still in its early stages of building consumer demand. Until now, the US market has had no dedicated marketing resource. This role changes that.
The Associate Marketing Manager for the United States is responsible for bringing the Greenstone Meats brand to life in the US market: building consumer demand, executing innovation launches, developing the tools Sales needs to win at retail and foodservice, and partnering with the Commercial Strategy Manager to translate consumer and market intelligence into action.
This is a role for someone who is equally comfortable developing and implementing a brand campaign, managing an innovation timeline and mining consumer insights. Someone who understands the US retail landscape, has a genuine curiosity about consumers, and is energized by the pace and ambiguity of a lean, fast-moving commercial environment.
WHAT YOU WILL DO
Brand Execution and Marketing Calendar
Manage the marketing calendar for owned brands ensuring all brand activations are planned, briefed, and delivered on timeDevelop consumer-facing marketing content across relevant channels: digital, in-store, foodservice, and trade, in partnership with the agency and the Marketing DirectorManage the day-to-day agency relationship for US market activations: briefing, feedback, timelines, and deliveryEnsure brand execution in the US market is consistent with the brand positioning and visual identity established for each brandMonitor US market trends and competitive activity and bring relevant observations to the team proactivelyInnovation Commercialization
Support the commercialization of new products for the US marketOwn the Packaging Development phase end-to-end, briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and ensuring production-ready files are delivered on timeCoordinate with Sales, Supply Chain, and Production to ensure new products arrive in market with the right tools, materials, and customer supportTrack innovation performance post-launch and feed learnings back into the pipelineSales Support and Customer-Facing Tools
Develop marketing inputs for US customer conversations: brand sell sheets, promotional mechanics, category fact sheets, and product-specific content that Sales can use in front of buyersPartner with the Commercial Strategy Manager to ensure all customer-facing tools are grounded in consumer and category dataSupport the development of marketing materials for US foodservice customers: operator-facing content, culinary positioning, and channel-specific tools for fine dining and casual dining accountsManage all US POS materials and marketing collateral, ensuring materials are current and on-brandSupport digital shelf content management and retailer media coordination for key US accounts, ensuring product content is accurate, compelling, and optimized for each platformConsumer Insights Application
Develop familiarity with the company’s data ecosystem (Circana, Numerator, etc.) and learn to pull and interpret data relevant to the US marketApply consumer and shopper research to US brand and campaign decisions, connecting what consumers care about to how we show up in marketPartner with the Commercial Strategy Manager on US consumer insights initiatives including custom research and shopper behavior analysisBring a consumer-first perspective to innovation and campaign conversations, grounding US marketing decisions in evidence rather than assumptionBudget and Project Management
Track US marketing spend against budget at the project level, ensuring vendors are paid on time, flagging variances, and maintaining accurate spend recordsManage multiple projects simultaneously with reliability and attention to detail, from packaging timelines to campaign deliverablesCommunicate progress and flag risks proactively without being promptedKEY SUCCESS MEASURES
US Sales teams are equipped with current, compelling, and commercially relevant marketing tools for every key account conversationInnovation launches in the US market arrive on time, on brand, and with the right customer support materials in placeBrand execution in the US is consistent, on-schedule, and reflects the Greenstone Meats brand standardsAgency relationships are well-managed and delivering quality work on-brief and on timeUS marketing budget is tracked accurately and spend is always connected to a clear objectiveWHAT WE ARE LOOKING FOR
Experience and Background
3 to 5 years of brand-side CPG marketing experience within food, protein, or a related consumer goods industryExperience on the brand side of marketing: understanding how brands are built, positioned, and activated in market, is required.Demonstrated experience managing packaging development, marketing materials, and agency relationships independentlyFamiliarity with the US retail landscape: key accounts, channel dynamics, and how marketing supports commercial conversations with buyersExperience with syndicated data tools such as Circana is an assetExposure to foodservice marketing or sales support is a plusSkills and Capabilities
Execution-oriented with genuine commercial curiosity. You deliver reliably and you want to understand why the work mattersStrong project manager who can handle multiple workstreams simultaneously without dropping detailClear communicator, written and verbal, who can brief an agency, update a stakeholder, and develop/review compelling copy for various assets with equal confidenceCollaborative team player who builds positive relationships across Sales, Operations, QA, and external partnersComfortable operating in a lean, fast-paced environment where priorities shift and initiative is valuedProficient in Microsoft Office, particularly PowerPoint and Excel, and comfortable with design coordination and digital asset managementA genuine interest in food, consumers, and the stories behind what people buy and whyWHY GREENSTONE MEATS
You will be the first dedicated marketing resource for the US market, a genuine opportunity to build the function from the ground up and shape how marketing shows up in the businessYou will have direct access to the Marketing Director (based in Canada) and real visibility into how commercial strategy is built and executedYou will work across two of the fastest-growing premium protein categories in the US: grass-fed beef and lambYou will be part of a team that is transitioning from tactical execution to demand-led growth and your work will be central to that shiftCompetitive compensation, Company paid benefits, a 401k plan and a collaborative team environment that values initiative, curiosity, and commercial thinkingPay: $80,000.00 - $95,000.00 per year
Eligible for discretionary bonus401(k) company contribution100% company paid Medical/Dental/Vision/Basic Life Insurance/Short Term and Long Term disability benefitsFor information about the company, go to https://greenstonemeats.com/
Only qualified candidates will be contacted for an interview.
Greenstone Meats is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.
Greenstone Meats is committed to providing an accessible and barrier-free environment. Accommodations are available on request for candidates throughout the selection process. Please contact Human Resources if accommodation is required
Read LessThe General Labourer is responsible for working on the production line manually packing fresh or frozen products into bags and packaged products into boxes as per company standards and customer specifications. The General Labourer follows instructions from the Lead Hand, Supervisor, or Manager and ensures all work performed adheres to Food Safety standards as well as Health & Safety regulations and guidelines. This is a labour-intensive position requiring individuals to perform repetitive tasks and stand for long periods of time in a temperature-controlled environment.
Core Competencies:
Accountability and DependabilityQuality OrientationResults OrientationTeamworkCore Values:
ENGAGEMENT – Displays enthusiasm for job duties and participates in the attainment and advancement of organizational goals and interests.INNOVATION – Displays the ability to think outside the box in order to develop creative and new solutions or products that meet current and future needs.PROFESSIONALISM – Displays the behaviors and competencies that are expected of the position and the organization.RESPECT – Displays an appreciation of different opinions, roles, experiences, and backgrounds; follows the chain of command.Job Duties:
Manually pack fresh and frozen products as per customer specificationsFollow all production procedures as instructed, maintaining high production numbers to meet customer ordersUnderstand and review the finished product, recognizing areas of defect and taking appropriate actions to communicate and rectify themPerform all work to organizational standards to ensure final product meets food safety and quality standardsEnsure general housekeeping around assigned area or request assistance as neededWork effectively as part of a team to ensure productivity and efficiencyFollow all standard operating procedures, company policies, and provincial and federal safety guidelinesParticipate in training and cross-training, and help coworkers as neededOther duties as assignedRequirements:
High School Diploma or equivalent work experiencePrevious production work considered an assetKnowledge of Good Manufacturing Practices (GMP), preferably in a food manufacturing facilityHighly punctual with a strong work ethicHighly flexible with solid interpersonal skills to work effectively in a diverse work environmentWilling and able to follow specific instructionsAbility to perform repetitive tasks with little supervisionAbility to work as part of a teamCommitment to accuracy and attention to detailAbility to perform under pressure in a fast-paced environmentWork Conditions / Physical Demands:
Physical ability to lift up to 60 poundsWork performed in a combination of environments, including meat production rooms with temperatures ranging from -1°ree;F to +4°ree;FRequired use of safety equipment (steel-toe safety boots, safety glasses/goggles, hearing protection, etc.)Repetitive tasks in a fast-paced environmentAbility to stand, bend, and reach for long periods of timeManual dexterity requiredOvertime as requiredPayrate: $17.00/hr
Schedule: Monday - Friday, Saturday as needed
Benefits: Medical coverage becomes effective on the first day of the month following 30 days of employment. All other benefits become effective on the first day of the month following the hire date. The company covers 100% of the cost of benefits, and no payroll deductions are required.
For information about the company, go to https://greenstonemeats.com/
Only qualified candidates will be contacted for an interview.
Greenstone Meats is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.
Greenstone Meats is committed to providing an accessible and barrier-free environment. Accommodations are available on request for candidates throughout the selection process. Please contact Human Resources if accommodation is required
Read LessPosition Overview
Reporting to the Regional Sales Director, Eastern USA, the Sales Account Manager is responsible for managing and growing a retail sales and food services business for Greenstone Meats in Eastern USA. This is a key position requiring the successful candidate to work closely with the North American sales and marketing operations teams toward meeting our shareholder expectations in terms of growth, returns, customer services and company values.
Major Responsibilities
Sales, and Marketing: In conjunction with the Regional Sales Director and working closely with the North American marketing team researches and develops an annual sales plan in concert with developed sales strategies and where appropriate, long term marketing plans.Creates customer specific retail sales and food service business plans and budgets, ensuring that they are complete, align with the objectives of the organization, and adhere to statutory requirements and are completed on time.Contributes to the planning, development, issuance and delivery of company promotional and sales communications materials for the region ensuring that local requirements around language and messaging are respected.Procurement Plan: Working closely with the North American procurement team, reviews and confirms monthly and seasonal inventory replenishment orders in line with the annual sales plan and shifting customer demand, as well, keeps the procurement team aware of any planned and new feature/ad activity that will require additional product.Customer & Distribution Relationship Management: Maintains and strengthens mutually beneficial, profitable, effective and enduring customer relationships with superior communications, programs, and distribution strategies toward strategic and exclusive/primary supply contracts with our major retail and food service customers.In accordance with the strategic objectives of the organization, identifies prospective customers and distribution channels and actively develops relationships with the view to convert into profitable and sustainable business. Maintains continuous contact with designated clients at both the buying and senior management levels and regular contact with select industry counterparts and intercompany peers.Maintains a strong market intelligence network to keep abreast of competitive activities and customer developments to safeguard the company’s financial and volume interests.Logistics and Transportation: Communicates the channels of distribution in the region in conjunction with Transportation and Logistics personnel to ensure timely, reliable deliveries of customer orders. Monitors stocks on hand in regional storage centres maintaining proper inventory levels within corporate guidelines and ensuring proper product rotation.Supplier Relations: In addition to regular communications with the procurement and marketing team, communicates regularly with major suppliers to educate and keep an edge and advantage over the competition in terms of current market events and trends.Performance Effectiveness: Achieves all financial, customer, product, and business goals in the Eastern USA retail and food services market in every product line on a monthly and annual basis.Reviews and monitors accounts receivables for the region, ensuring prompt payments are received so as to reduce company exposure to bad debts and to improve cash flow. Ensures that the Regional Sales Director is kept informed of all pertinent development risks, opportunities, and information relating to the Eastern USA market.Prepares monthly territory reports and general comments on customer’s products versus plan and market activity.In conjunction with the Regional Sales Director, prepares and undertakes professional development.Business Development: Identifies and considers opportunities for business growth and development. Works with the team to identify and execute new retail product opportunities. Maintains a network of influencers, stakeholders, and others who may assist in the identification, analysis, validation, and conversion of new business opportunities. Makes recommendations where appropriate to pursue and convert such opportunities.Success Measures
Achieves all retail and food service brands and sales, market share, volume, revenue, profit and accounts receivable objectives on a monthly and annual basis for the region, ensuring retention and growth of the retail and food services client base. While adhering to company inventory targets, ensures the successful delivery of retail and food services products within the Company’s approved procurement programs at all times and throughout the region, fully satisfying customer supply needs.Qualifications & Considerations for the Position
At least 5+ years’ experience in regional Retail and Food Services Sales developing and implementing sales and strategy in a sizeable North American or Global Food Services Industry manufacturer and distributor, where international supply and distribution expertise is an asset.Prior experience in retail protein sales and would have conducted business with major retailers such as Safeway/Albertson’s, Trader Joes , Aldi, Kroger, Costco and other mid-sized retailers is a plus. Prior experience with major Food Service, such as Sysco, and other wholesalers is a plus. CPG Experience is also a plus!Excellent communication, influencing and negotiation skills.Thorough understanding of the retail and food services business including setting sales budgets , creating sales and marketing strategies, and executing forward sales plans.Ability to create promotional campaigns across all media and platforms.Understanding of the case ready retail ready meat processing systems.Fluency in English.Demonstrated skills in sales planning and execution. Displays strong commercial acumen. Analyses key drivers, opportunities, and competitive advantages to develop and execute on strategies to benefit the Company’s business. Has been able to develop and convert strategic business relationships into valuable business. High degree of expertise in contract negotiation, structuring, setting, and managing sales quota and revenue goals.Understands and has appropriate relationships and a track record of securing supply to ensure fulfillment of customer needs.Demonstrates professionalism throughout the organization and is a credible and trustworthy person who holds the respect and loyalty of all stakeholders; has tenacity in pursuing goals and ensures that personal goals align with and contribute to attainment of Company goals.Is open to and accepts taking on such responsibilities as assigned by the Regional Sales Manager to support achievement of annual and strategic business goals.Able to effectively handle the high stress, time and travel demands that come with responsibility as Sales Account Manager for Greenstone Meats’s operations in Eastern USA.Must have strong Excel skills and knowledge of Presentation and ERP software.Pay: $95,000.00 - $125,000.00 per year
Eligible for discretionary bonus401(k) company contribution100% company paid Medical/Dental/Vision/Basic Life Insurance/Short Term and Long Term disability benefitsMonthly car allowance.For information about the company, go to https://greenstonemeats.com/
Only qualified candidates will be contacted for an interview.
Greenstone Meats is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.
Greenstone Meats is committed to providing an accessible and barrier-free environment. Accommodations are available on request for candidates throughout the selection process. Please contact Human Resources if accommodation is required Read Less