About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.
As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work certifications from . LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
POSITION SUMMARY
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Responsibilities:
Sales
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.Manages the sales tracking reports and provides daily updates and conveying all activities to the Executive DirectorConducts weekly strategy and advisory meetings with the Executive Director.Communicates sales results to key stakeholders a minimum of one week.Consistently conducts on-site walk throughs of the community to ensure the tour path and model rooms are ready for company.Plans and executes local sales events to generate and convert leads.Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors. Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.Collaborate with Executive Director and marketing teams in developing marketing tactics to achieve lead goals.Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and accurately reports data into the competitive market analysis tool.Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.Demonstrates a strong understanding of the senior living industry and local market conditions.Revenue Optimization
Strives to meet predetermined monthly sales goals.Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.Uses selling skills with prospective residents to achieve "everyday matters" revenue optimization.Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.Provide expert advice to both prospective residents and both internal and external business partners.External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.Plans and executes monthly presentations to professional referral sources.Leads monthly referral development meetings with ED and appropriate executive team members for the purpose of utilizing all community resources to expand the referral network.Properly document all networking and professional referral sources in the CRM.Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family.Facilitates and coordinates the Resident Assessment with the clinical team.Oversees and manages the move-in process to ensure a smooth transition into the community.Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.Coordinates with ED, BOM and DHW the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions.Always acts professionally and honestly in the representation of the Community concept of senior living.Actively participates in all community leadership meetings and functions.Other duties as assigned.Qualifications:
Bachelor's degree in marketing, Business, Public Relations, or related field preferred.Two years in marketing/sales in senior living setting preferred.Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)Experience working with sales CRM systems, tracking leads and sales activities.Commission Summary:
LakeHouse Senior Living is a performance-driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results-based environment. This role rewards strategic thinking, strong leadership, and consistent census growth.
Base Compensation: A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.
Incentive & Commission Structure: This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.
Total Earning Potential: High-performing Directors of Sales regularly achieve more than $80,000+ in total annual compensation, with the opportunity to exceed this range based on results and consistency.
Ideal Candidate Profile: We're seeking a driven sales leader who is competitive, goal-oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.
Benefits:
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.
Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.
As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work certifications from . LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
POSITION SUMMARY
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Responsibilities:
Sales
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.Manages the sales tracking reports and provides daily updates and conveying all activities to the Executive DirectorConducts weekly strategy and advisory meetings with the Executive Director.Communicates sales results to key stakeholders a minimum of one week.Consistently conducts on-site walk throughs of the community to ensure the tour path and model rooms are ready for company.Plans and executes local sales events to generate and convert leads.Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors. Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.Collaborate with Executive Director and marketing teams in developing marketing tactics to achieve lead goals.Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and accurately reports data into the competitive market analysis tool.Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.Demonstrates a strong understanding of the senior living industry and local market conditions.Revenue Optimization
Strives to meet predetermined monthly sales goals.Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.Uses selling skills with prospective residents to achieve "everyday matters" revenue optimization.Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.Provide expert advice to both prospective residents and both internal and external business partners.External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.Plans and executes monthly presentations to professional referral sources.Leads monthly referral development meetings with ED and appropriate executive team members for the purpose of utilizing all community resources to expand the referral network.Properly document all networking and professional referral sources in the CRM.Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family.Facilitates and coordinates the Resident Assessment with the clinical team.Oversees and manages the move-in process to ensure a smooth transition into the community.Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.Coordinates with ED, BOM and DHW the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions.Always acts professionally and honestly in the representation of the Community concept of senior living.Actively participates in all community leadership meetings and functions.Other duties as assigned.Qualifications:
Bachelor's degree in marketing, Business, Public Relations, or related field preferred.Two years in marketing/sales in senior living setting preferred.Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)Experience working with sales CRM systems, tracking leads and sales activities.Commission Summary:
LakeHouse Senior Living is a performance-driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results-based environment. This role rewards strategic thinking, strong leadership, and consistent census growth.
Base Compensation: A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.
Incentive & Commission Structure: This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.
Total Earning Potential: High-performing Directors of Sales regularly achieve more than $80,000+ in total annual compensation, with the opportunity to exceed this range based on results and consistency.
Ideal Candidate Profile: We're seeking a driven sales leader who is competitive, goal-oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.
Benefits:
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.
Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.
As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work certifications from . LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
POSITION SUMMARY
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Responsibilities:
Sales
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.Manages the sales tracking reports and provides daily updates and conveying all activities to the Executive DirectorConducts weekly strategy and advisory meetings with the Executive Director.Communicates sales results to key stakeholders a minimum of one week.Consistently conducts on-site walk throughs of the community to ensure the tour path and model rooms are ready for company.Plans and executes local sales events to generate and convert leads.Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors. Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.Collaborate with Executive Director and marketing teams in developing marketing tactics to achieve lead goals.Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and accurately reports data into the competitive market analysis tool.Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.Demonstrates a strong understanding of the senior living industry and local market conditions.Revenue Optimization
Strives to meet predetermined monthly sales goals.Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.Uses selling skills with prospective residents to achieve "everyday matters" revenue optimization.Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.Provide expert advice to both prospective residents and both internal and external business partners.External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.Plans and executes monthly presentations to professional referral sources.Leads monthly referral development meetings with ED and appropriate executive team members for the purpose of utilizing all community resources to expand the referral network.Properly document all networking and professional referral sources in the CRM.Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family.Facilitates and coordinates the Resident Assessment with the clinical team.Oversees and manages the move-in process to ensure a smooth transition into the community.Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.Coordinates with ED, BOM and DHW the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions.Always acts professionally and honestly in the representation of the Community concept of senior living.Actively participates in all community leadership meetings and functions.Other duties as assigned.Qualifications:
Bachelor's degree in marketing, Business, Public Relations, or related field preferred.Two years in marketing/sales in senior living setting preferred.Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)Experience working with sales CRM systems, tracking leads and sales activities.Commission Summary:
LakeHouse Senior Living is a performance-driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results-based environment. This role rewards strategic thinking, strong leadership, and consistent census growth.
Base Compensation: A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.
Incentive & Commission Structure: This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.
Total Earning Potential: High-performing Directors of Sales regularly achieve more than $80,000+ in total annual compensation, with the opportunity to exceed this range based on results and consistency.
Ideal Candidate Profile: We're seeking a driven sales leader who is competitive, goal-oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.
Benefits:
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.
Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.
As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work certifications from . LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
POSITION SUMMARY
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Responsibilities:
Sales
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.Manages the sales tracking reports and provides daily updates and conveying all activities to the Executive DirectorConducts weekly strategy and advisory meetings with the Executive Director.Communicates sales results to key stakeholders a minimum of one week.Consistently conducts on-site walk throughs of the community to ensure the tour path and model rooms are ready for company.Plans and executes local sales events to generate and convert leads.Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors. Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.Collaborate with Executive Director and marketing teams in developing marketing tactics to achieve lead goals.Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and accurately reports data into the competitive market analysis tool.Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.Demonstrates a strong understanding of the senior living industry and local market conditions.Revenue Optimization
Strives to meet predetermined monthly sales goals.Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.Uses selling skills with prospective residents to achieve "everyday matters" revenue optimization.Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.Provide expert advice to both prospective residents and both internal and external business partners.External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.Plans and executes monthly presentations to professional referral sources.Leads monthly referral development meetings with ED and appropriate executive team members for the purpose of utilizing all community resources to expand the referral network.Properly document all networking and professional referral sources in the CRM.Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family.Facilitates and coordinates the Resident Assessment with the clinical team.Oversees and manages the move-in process to ensure a smooth transition into the community.Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.Coordinates with ED, BOM and DHW the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions.Always acts professionally and honestly in the representation of the Community concept of senior living.Actively participates in all community leadership meetings and functions.Other duties as assigned.Qualifications:
Bachelor's degree in marketing, Business, Public Relations, or related field preferred.Two years in marketing/sales in senior living setting preferred.Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)Experience working with sales CRM systems, tracking leads and sales activities.Commission Summary:
LakeHouse Senior Living is a performance-driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results-based environment. This role rewards strategic thinking, strong leadership, and consistent census growth.
Base Compensation: A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.
Incentive & Commission Structure: This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.
Total Earning Potential: High-performing Directors of Sales regularly achieve more than $80,000+ in total annual compensation, with the opportunity to exceed this range based on results and consistency.
Ideal Candidate Profile: We're seeking a driven sales leader who is competitive, goal-oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.
Benefits:
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.
Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.
As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work certifications from . LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
POSITION SUMMARY
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Responsibilities:
Sales
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.Manages the sales tracking reports and provides daily updates and conveying all activities to the Executive DirectorConducts weekly strategy and advisory meetings with the Executive Director.Communicates sales results to key stakeholders a minimum of one week.Consistently conducts on-site walk throughs of the community to ensure the tour path and model rooms are ready for company.Plans and executes local sales events to generate and convert leads.Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors. Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.Collaborate with Executive Director and marketing teams in developing marketing tactics to achieve lead goals.Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and accurately reports data into the competitive market analysis tool.Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.Demonstrates a strong understanding of the senior living industry and local market conditions.Revenue Optimization
Strives to meet predetermined monthly sales goals.Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.Uses selling skills with prospective residents to achieve "everyday matters" revenue optimization.Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.Provide expert advice to both prospective residents and both internal and external business partners.External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.Plans and executes monthly presentations to professional referral sources.Leads monthly referral development meetings with ED and appropriate executive team members for the purpose of utilizing all community resources to expand the referral network.Properly document all networking and professional referral sources in the CRM.Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family.Facilitates and coordinates the Resident Assessment with the clinical team.Oversees and manages the move-in process to ensure a smooth transition into the community.Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.Coordinates with ED, BOM and DHW the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions.Always acts professionally and honestly in the representation of the Community concept of senior living.Actively participates in all community leadership meetings and functions.Other duties as assigned.Qualifications:
Bachelor's degree in marketing, Business, Public Relations, or related field preferred.Two years in marketing/sales in senior living setting preferred.Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)Experience working with sales CRM systems, tracking leads and sales activities.Commission Summary:
LakeHouse Senior Living is a performance-driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results-based environment. This role rewards strategic thinking, strong leadership, and consistent census growth.
Base Compensation: A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.
Incentive & Commission Structure: This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.
Total Earning Potential: High-performing Directors of Sales regularly achieve more than $80,000+ in total annual compensation, with the opportunity to exceed this range based on results and consistency.
Ideal Candidate Profile: We're seeking a driven sales leader who is competitive, goal-oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.
Benefits:
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.
Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.
As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work certifications from . LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
POSITION SUMMARY
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Responsibilities:
Sales
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.Manages the sales tracking reports and provides daily updates and conveying all activities to the Executive DirectorConducts weekly strategy and advisory meetings with the Executive Director.Communicates sales results to key stakeholders a minimum of one week.Consistently conducts on-site walk throughs of the community to ensure the tour path and model rooms are ready for company.Plans and executes local sales events to generate and convert leads.Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors. Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.Collaborate with Executive Director and marketing teams in developing marketing tactics to achieve lead goals.Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and accurately reports data into the competitive market analysis tool.Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.Demonstrates a strong understanding of the senior living industry and local market conditions.Revenue Optimization
Strives to meet predetermined monthly sales goals.Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.Uses selling skills with prospective residents to achieve "everyday matters" revenue optimization.Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.Provide expert advice to both prospective residents and both internal and external business partners.External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.Plans and executes monthly presentations to professional referral sources.Leads monthly referral development meetings with ED and appropriate executive team members for the purpose of utilizing all community resources to expand the referral network.Properly document all networking and professional referral sources in the CRM.Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family.Facilitates and coordinates the Resident Assessment with the clinical team.Oversees and manages the move-in process to ensure a smooth transition into the community.Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.Coordinates with ED, BOM and DHW the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions.Always acts professionally and honestly in the representation of the Community concept of senior living.Actively participates in all community leadership meetings and functions.Other duties as assigned.Qualifications:
Bachelor's degree in marketing, Business, Public Relations, or related field preferred.Two years in marketing/sales in senior living setting preferred.Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)Experience working with sales CRM systems, tracking leads and sales activities.Commission Summary:
LakeHouse Senior Living is a performance-driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results-based environment. This role rewards strategic thinking, strong leadership, and consistent census growth.
Base Compensation: A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.
Incentive & Commission Structure: This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.
Total Earning Potential: High-performing Directors of Sales regularly achieve more than $80,000+ in total annual compensation, with the opportunity to exceed this range based on results and consistency.
Ideal Candidate Profile: We're seeking a driven sales leader who is competitive, goal-oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.
Benefits:
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.
Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.
As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work certifications from . LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
POSITION SUMMARY
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Responsibilities:
Sales
Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.Manages the sales tracking reports and provides daily updates and conveying all activities to the Executive DirectorConducts weekly strategy and advisory meetings with the Executive Director.Communicates sales results to key stakeholders a minimum of one week.Consistently conducts on-site walk throughs of the community to ensure the tour path and model rooms are ready for company.Plans and executes local sales events to generate and convert leads.Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors. Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.Collaborate with Executive Director and marketing teams in developing marketing tactics to achieve lead goals.Market Conditions
Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and accurately reports data into the competitive market analysis tool.Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.Demonstrates a strong understanding of the senior living industry and local market conditions.Revenue Optimization
Strives to meet predetermined monthly sales goals.Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.Uses selling skills with prospective residents to achieve "everyday matters" revenue optimization.Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.Provide expert advice to both prospective residents and both internal and external business partners.External Business Development
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.Plans and executes monthly presentations to professional referral sources.Leads monthly referral development meetings with ED and appropriate executive team members for the purpose of utilizing all community resources to expand the referral network.Properly document all networking and professional referral sources in the CRM.Resident Move-In Process
Reviews and facilitates the Move-In Packet with the resident and/or family.Facilitates and coordinates the Resident Assessment with the clinical team.Oversees and manages the move-in process to ensure a smooth transition into the community.Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.Coordinates with ED, BOM and DHW the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.Leadership and Development
Keeps abreast of professional development in the field by reading, attending conferences and training sessions.Always acts professionally and honestly in the representation of the Community concept of senior living.Actively participates in all community leadership meetings and functions.Other duties as assigned.Qualifications:
Bachelor's degree in marketing, Business, Public Relations, or related field preferred.Two years in marketing/sales in senior living setting preferred.Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)Experience working with sales CRM systems, tracking leads and sales activities.Commission Summary:
LakeHouse Senior Living is a performance-driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results-based environment. This role rewards strategic thinking, strong leadership, and consistent census growth.
Base Compensation: A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.
Incentive & Commission Structure: This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.
Total Earning Potential: High-performing Directors of Sales regularly achieve more than $80,000+ in total annual compensation, with the opportunity to exceed this range based on results and consistency.
Ideal Candidate Profile: We're seeking a driven sales leader who is competitive, goal-oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.
Benefits:
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.
Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
About LakeHouse Senior Living:
LakeHouse Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages care- and lifestyle-focused senior living communities in Indiana, Illinois, Wisconsin, Pennsylvania, Ohio and Michigan. Our company, which was built on our "Pillars of Excellence," employs thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent care for our residents.
The Regional Director of Resident Care is responsible for activities related to the development, implementation and ongoing support of quality management and educational initiatives throughout assigned communities. This position assumes a primary role in ensuring that the communities are compliant with State and Federal Regulations.
Responsibilities:
Monitors the implementation of current policies and procedures, which reflect adherence to corporate and external regulatory guidelines. Reviews new regulatory directives and implements changes as neededReviews and investigates resident complaints/Hotline Complaints as directed Ensures compliance with resident rights policies and works to resolve resident grievancesConducts compliance surveys at communities. Assist in coordinating actions plans to minimize liability and risks as a result of compliance surveysParticipates in State and Federal surveys and compliance investigationsSupports and follows up with communities in identifying trends and assists in the development of corrective action plans and troubleshooting resolutions. Reports findings of State and Federal surveys to the Regional Operations Leader.Gathers performance improvements indicators and survey data to identify trends. Develops Plans of Corrective Actions with the Regional Operations Leader (ROL), Executive Directors (ED) and Director of Health and Wellness (DHW).Schedules periodic site visits to provide supervision, clinical expertise, ensure communication, and to monitor the overall operation the clinical services department. Conducts facility reviews based on operational needs, changes in management and commitment to regulatory complianceReviews all potential move-outs. Reviews all potential move-in denials prior to any communication with prospective resident or family memberProvide in-service training and orientation to community staff regarding survey process, risk management, corporate compliance, performance improvement, etc. Participates in the clinical review of residents as neededAudits level of care assessments for accuracy and complianceParticipates in review of clinical risk scenarios at the community level to mitigate liability and riskWorks closely with the RF and DHW to review and interpret state regulations as neededParticipate in the interview and selection process for community DHWs.Orchestrates onboarding of new DHWs.Participate in the clinical review of new move-ins as needed and in support of the DHW.Maintains current knowledge of state regulations and monitor proposed changes to regulationsDevelops into valued and trusted member of the regional team offering clinical expertise and guidance to RDO, RDS and HRMChampion the company culture as all times. Perform other duties as assignedSupervisory Responsibilities:
Provides supervision and guidance to community administrators and Director of Health and Wellness staff and others as assigned to assure delivery of consistently high-quality care to residents. Carries out supervisory responsibilities in accordance with the organization's policies and applicable lawsQualifications:
Bachelor of Science in Nursing required, Master of Science in Nursing preferred.Maintains knowledge of regulatory compliance in all states of responsibility.Experience in assisted living, home health or long-term care industriesTen (10) years' nursing experienceLicensed Registered Nurse or LPN in good standingFive (5) year nursing management experienceBenefits:
In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.
Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
