Product Marketing Manager As a part of Walmart Connect, youll build industry defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products to enhance their shopping journey. If you are motivated by complex, purposeful challenges this role at Walmart Connect could be the fit youve been looking for. We are looking for a Product Marketing Manager to help reimagine the way we empower brand advertisers to reach their audience across the internet with highly personalized and relevant ads leveraging Walmarts omni-channel data. The ideal candidate will play a pivotal role in driving product adoption by providing best in class go-to-market planning and execution to ensure advertiser understanding and enthusiasm around WMC's product offering. In this role, you will support competitive analysis, product launch and promotion, sales/channel support, and product lifecycle management. Through these efforts and close collaboration with cross-functional teams, you will play an important role in the companys success, with the opportunity for significant personal and professional growth. Youll sweep us off our feet if You like digging into data and doing some analysis Youre excited about solving complex challenges Youre customer-centric in spirit and in execution You enjoy working with large cross-functional teams You are agile and have a test and learn mentality You have domain knowledge in Digital Advertising Youll make an impact by: Developing go-to-market strategies and driving launches for new products and features Leading cross-functional efforts to drive successful alpha and beta tests to gain direct advertiser feedback, build use cases for more efficient product development iterations Collaborate with product managers, marketing, sales, and training to execute launch plans flawlessly Lead development of core collateral for sales enablement and key marketing tactics, including pitch decks, blog posts, webinars and web content. Partner effectively with Product Management and Marketing to lead world-class communications for new ecommerce solutions Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created Be the go-to-person for product knowledge and market trends, and represent the voice of the market internally with Product Management. Qualifications BA/BS in Marketing or equivalent working experience. 3+ years of experience in product marketing for internet, enterprise, or consumer technology Management consulting, start-up experience, and international markets are a plus Experience with Omniture or a similar analytics suite. Tech savvy with a general understanding of the web. Willing to work hard and to do a broad base of tasks from administrative to strategic. Ability to work against tight deadlines in a fast-paced environment keeping a keen eye on detail and accuracy. Positive, open-minded attitude, able to thrive working with cross-functional teams, with a willingness to learn are important for this position. Exceptional communication skills Strong analytical and problem-solving skills with a results-oriented mindset Thrives in and enjoys a highly-collaborative, face-paced, entrepreneurial environment Strong project management and time management skills. Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook) Additional information What project or initiative will they be working on? In-store Product marketing especially on experiential ad products Will this role be hybrid? No If hybrid, how many days per week will need to be in office? Contractors are not required to come into the office, but if they live near one, the team would like if they came into the office on occasion Top 3 Skills Needed or Required Product marketing, copy writing What is the makeup of the team? Product Marketing team has approx 50 product marketers all working on different business Pilars.
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