Position Summary
The Sales & Marketing Support Specialist plays a critical role in driving revenue growth by supporting both field sales personnel and internal stakeholders. This position serves as a central link between sales, marketing, engineering, and manufacturing—ensuring leads are effectively managed, opportunities are advanced, and customer needs are translated into actionable solutions.
This individual will proactively follow up on marketing- and field-generated leads, assist in developing territory sales plans, manage customer interactions, and coordinate internally to ensure timely, accurate responses to customer requirements. The role also includes inside sales responsibilities, including online engagement and phone-based selling.
Key Responsibilities
Sales Support & Lead Management
Qualify and follow up on inbound and outbound leads generated through marketing campaigns and field sales effortsConduct online outreach and phone-based sales calls to engage prospects and customersMaintain and update CRM system with accurate and timely information on leads, opportunities, and customer interactionsPartner with field sales representatives to advance opportunities through the sales pipelineRe-engage dormant accounts and identify new business opportunitiesTerritory Planning & Execution
Collaborate with sales leadership and field representatives to develop and execute territory sales plansAnalyze territory performance, identify gaps, and recommend targeted actions to drive growthSupport account planning, including customer segmentation and opportunity prioritizationCustomer Engagement
Handle inbound sales inquiries and provide product/service informationPrepare and deliver quotes, proposals, and follow-up communicationsServe as a responsive and professional point of contact for customersCross-Functional Coordination
Interface with manufacturing teams to align customer requirements with technical capabilities and production timelinesCoordinate internally to ensure accurate pricing, feasibility, and delivery expectationsCommunicate customer feedback and market insights to internal teamsMarketing Collaboration
Work closely with marketing to support campaigns, promotions, and lead generation initiativesProvide feedback on lead quality and campaign effectivenessAssist in the development of sales tools, collateral, and messagingPerformance Management & Reporting
Partner with ownership to establish, track, and refine key performance indicators (KPIs) for sales and marketing effectivenessMonitor KPIs on a monthly and quarterly basis, identifying trends and areas for improvementPrepare and deliver regular performance reports, including pipeline health, conversion metrics, and territory performanceRecommend data-driven actions to improve sales outcomes and operational efficiencyQualifications
Education
Bachelor’s degree in Business, Marketing, or a related field requiredExperience
3–7+ years of experience in sales, inside sales, sales support, or a related commercial role in a manufacturing or industrial environmentExperience supporting technical products or engineered solutions preferredDemonstrated success in phone-based and/or online sales engagementSkills & Competencies
Strong communication and interpersonal skills, with the ability to interact across all levels of the organizationProven ability to manage multiple priorities and drive tasks to completionAnalytical mindset with experience in territory planning and KPI trackingProficiency in CRM systems and strong working knowledge of Microsoft Office Suite, including advanced Excel capabilitiesAbility to generate, analyze, and present sales data through spreadsheets and reporting toolsHighly organized with strong attention to detail and follow-throughAbility to translate customer needs into actionable internal requirements