Job Description We are seeking a highly skilled Marketing Data Analyst/ Power BI Developer to join our client’s team in India. This individual will enable marketing effectiveness through campaign analytics, customer lifecycle insights, and targeting optimization. Key Responsibilities Analyze campaign performance (conversion, uplift, ROI) Perform lifecycle, cohort, and retention analysis Evaluate promotions (fuel days, automated journeys, offers) Support audience targeting and segmentation strategies Build dashboards and reporting for marketing KPIs Ensure data quality and consistency across systems We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements 5+ years of experience working as a Data Analyst Experience working with retail data around CRM, POS, and digital Advanced experience working with SQL, specifically complex joins, CTEs, window functions, query optimization, etc. Coding experience with Databricks, specifically building pipelines, querying and processing tables, distributed computing, etc. Experience working with Python (Pandas) and PySpark for large-scale processing Extensive experience with Power BI, specifically data modeling, DAX, performance tuning, etc. Experience with A/B testing design
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