About Maven Maven is the world's largest virtual clinic for women and families, providing clinical, emotional, and financial support across fertility, maternity, parenting, and menopause. Over 2,000 employers and health plans use Maven's platform to improve outcomes and reduce costs. Job Overview As the Head of Member Growth Marketing, you will lead a revenue-driving team responsible for growing membership across Maven's full book of business — from Fortune 100 employers to populations enrolled directly through health plans. This high-ownership role sits at the intersection of marketing, CS, and product, with direct accountability to enrollment outcomes across both our enterprise and consumer businesses. Responsibilities Lead a team, set performance expectations, run coaching, and build capabilities so the function can scale through open enrollment. Own Maven's communications-based enrollment strategy across the direct and channel books of business, prioritizing channels, segments, and experiments with a data-first approach. Partner strategically with CS and payer teams, becoming the enrollment resource they rely on. Own cross-functional enrollment initiatives spanning product, CS, payer, and data; act as stakeholder to ensure clear ownership and progress. Bridge consumer and enterprise flows, partnering across B2B2C and consumer units to optimize both directions. Culture of experimentation: run A/B tests, paid ads layered against claims campaigns, copy and UX hypothesis testing, partnership pilots. Build reporting that makes enrollment performance legible at channel, client, and program level; shift from individual account focus to scalable program model. Qualifications 7+ years in B2B2C lifecycle and member growth marketing, with at least 3 years in a role focused on scalable programs. Deep fluency in enrollment funnel mechanics: landing page CVR, email conversion, claims-driven campaigns, paid media layering, renewal, and reactivation rates, with measurable improvement. Experience leading teams and building a performance culture; hiring experience is a plus. Partner with CS and payer teams, equipping the people who own the client relationship. Data-driven mindset: dashboards, structured experiments, honest interpretation, iterative improvement. Experience with Looker or Braze is valuable. Bonus: experience with payer-distributed benefits, health-plan partner marketing, or large-scale referral/vendor partnership programs. Compensation and Benefits The base salary range for this role is $170,000 – $200,000 per year. The position also includes equity and benefits. Pay is based on qualifications, experience, and skill set. Benefits include: Maven for Mavens – access to the full platform and specialists, including mental health, reproductive health, family planning, and pediatrics. Whole-self care through wellness partnerships. Hybrid work, in-office meals, and work-together days. 16 weeks 100 % paid parental leave and a new-parent stipend (for employees with 1 year+). Annual professional development stipend and a personal career coach via Maven for Mavens. 401(k) matching for US-based employees, with immediate vesting. Location and Availability This role is open to employees in New York, NY; San Francisco/Bay Area, CA; or Seattle, WA, and requires travel within a commutable distance (~90 minutes) to these hub cities. Team members are expected to work onsite in the New York office three days a week (Tue-Thu) and attend work-together days in San Francisco or Seattle as applicable. Active work authorization in the United States is required. Equal Opportunity Employer Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven will provide reasonable accommodation for individuals with disabilities in employment and related activities. #J-18808-Ljbffr
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