Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business. Prospect new businesses on a weekly basis.
Prepare and complete sales presentations with decision makers.
Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.
Follow up and close all pending business in a timely manner.
Update Sales Manager weekly on progress of pending business.
Work closely with other departments in creating effective promotional sales solutions for clients.
Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes.
Provide exceptional customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information.
Obtain credit approval for new accounts.
Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts.
Utilization of and proficiency with Sales software.
Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
Complete all written business requirements within established deadlines. These requirements include but are not limited to: forecast reports, pending business updates, written orders and advertising copy.
Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required by management.
Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry.
Maintain regular, reliable attendance.
Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public.
Complete other duties as requested and needed.
Read LessResearch local and regional businesses to identify potential advertising opportunities.
Assist in building prospect lists and maintaining CRM data.
Support outbound prospecting initiatives including email outreach and follow-up communications.
Track and organize sales activities, prospect interactions, and meeting outcomes.
Strategy & Market ResearchConduct research on industry trends, competitive landscapes, and target verticals.
Assist in gathering insights that support campaign strategy and sales proposals.
Analyze marketing data and audience insights to help inform recommendations.
Sales Materials & PresentationsAssist with development of sales collateral including proposals, one-sheets, pitch presentations, and market insights documents.
Help tailor materials to specific client industries and business goals.
Sales Team CollaborationParticipate in team meetings and brainstorming sessions.
Assist with coordination of sales initiatives and internal projects.
Support account executives and strategists with administrative and organizational tasks.
Learning & Professional DevelopmentGain exposure to digital marketing channels such as search, social, programmatic, and streaming.
Learn consultative sales frameworks and media strategy development.
Identify opportunities to improve workflows, processes, and sales materials.
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