Job DescriptionJob DescriptionWe're entering an exciting new chapter. Artificial intelligence, automation, and digital marketing are transforming higher education, and we're looking for someone who wants to help lead that transformation.
This is not a traditional marketing position.
We're looking for someone who enjoys solving problems, building systems, analyzing data, and finding innovative ways to connect prospective students with life-changing educational opportunities.
Position Summary
The Director of Growth & Marketing is responsible for developing and executing Hawaii Medical College's growth strategy.
Success in this position is measured by one outcome:
Generating qualified prospective students who enroll and succeed.
You will oversee marketing strategy, CRM automation, AI implementation, digital advertising, content creation, website optimization, reporting, and enrollment marketing initiatives.
This position reports directly to the President.
What You'll Be Responsible For
Growth Strategy
Develop and execute annual enrollment marketing plansIncrease qualified inquiries and student startsImprove marketing return on investmentIdentify new enrollment channels and partnership opportunitiesMarketing & Advertising
Manage Google Ads and paid digital campaignsImprove SEO and website performanceCoordinate social media strategyDevelop email and SMS marketing campaignsOversee creative vendors and agency relationships when appropriateAI & Automation
Build marketing automations using HighLevel and other AI toolsImprove CRM workflowsImplement lead nurturing campaignsDesign AI-assisted communication systemsIdentify opportunities to automate repetitive marketing tasksContent & Brand
Develop compelling content across video, social media, blogs, and emailHelp position Hawaii Medical College as Hawaii's trusted healthcare workforce education leaderSupport the President's thought leadership and public visibilityAnalytics
Monitor marketing performance dailyTrack conversion rates throughout the enrollment funnelPresent weekly KPI dashboardsContinuously test and improve campaign performanceQualifications
We're more interested in what you've accomplished than where you've worked.
Ideal candidates will have experience with many of the following:
Digital marketingMarketing automationCRM platformsHighLevel (preferred)Google AdsGoogle AnalyticsSEOEmail marketingSMS marketingAI tools including ChatGPT and other automation platformsVideo content creationWebsite optimizationMarketing analyticsProject managementExperience in higher education or healthcare is helpful but not required.
What Success Looks Like
Within your first 90 days, you'll:
Learn our enrollment processAudit our marketing systemsDevelop a growth strategyBegin implementing marketing automationsLaunch performance dashboardsIdentify opportunities to improve lead generation and conversionWithin your first year, you'll:
Improve marketing efficiencyReduce reliance on outsourced vendors where appropriateIncrease qualified inquiriesStrengthen Hawaii Medical College's digital presenceBuild scalable marketing systems that support long-term growthPersonal Characteristics
We're looking for someone who is:
CuriousAnalyticalCreativeData-drivenComfortable with AI and emerging technologySelf-motivatedOrganizedCollaborativeExcited by continuous improvementMost importantly, you're someone who enjoys solving problems and measuring results.
Why Join Hawaii Medical College?
You'll have the opportunity to help shape the future of one of Hawaii's most respected healthcare colleges.
This role offers significant autonomy, the opportunity to work directly with executive leadership, and the chance to build innovative marketing systems that have a meaningful impact on students' lives.
If you're excited about combining marketing, technology, AI, and education to create measurable growth, we'd love to hear from you.
Work Location: In person
Read Less
