Job DescriptionJob DescriptionDESCRIPTIONThe Community Engagement & Marketing Coordinator (CESMC) will be Guidance Center of Lea County’s (GCLC) community engagement and social media expert. The CESMC creates a positive and engaging experience for GCLC’s community, stakeholders, and partners during community events and followers on all social media platforms (META, Instagram, Twitter, TikTok, LinkedIn, YouTube, etc.). The position is responsible for driving thoughtful conversation among GCLC during in-person events and social media audiences. The CESMC will manage the day-to-day posting of all media content, responding to and/or escalating complaints. Through clear and timely community activities and media communication, this position will grow and engage GCLC’s followers to build loyalty and ensure a quality experience. This position also directs GCLC’s social media analytics function, providing ongoing reporting on social marketing metrics and related deliverables to inform a responsive strategic approach for all of GCLC’s social media channels. This position leads GCLC’s publishing, testing and optimization to deliver a best-in-class content experience for GCLC’s target audiences. This position is based in Lea County and collaborates with GCLC’s marketing, fundraising, and management teams to ensure GCLC is meeting its audience engagement and growth goals. The CESMC is responsible for presenting the needs of GCLC’s digital audience and digital supporters to the rest of the organization. The candidate should be a strong communicator, an engaged listener, a creative problem-solver, and a self-directed thinker that enjoys creating transformative content. This position monitors social trends, builds community and online relationships. The candidate will demonstrate passion for GCLC’s mission and vision.
DUTIES AND RESPONSIBILITIES:Lead and serve as GCLC’s Social Media Liaison in-person and online community engagement.Attend and present at in-person and virtual community events to market and advocate for GCLC and our clients.Serve as the main point of contact for GCLC’s social media and engagement team. Establish community engagement and marketing best practices for GCLC. Manage GCLC’s Digital Community Engagement & Analytics CoordinatorWork closely with marketing, fundraising, and management teams to ensure GCLC’s is meeting its audience engagement and outcome /growth goals in relation to the digital community engagement and audience management strategy.Create brand relevance and foster audience engagement by initiating conversation around planned content, trending topics and events, driving relevant marketing, advocacy and fundraising actions and/or programmatic impact.Maximize engagement on social platforms through DM, comments, chatbots and/or other strategies.Maintain and enforce rules and policies for engaging with online communities.Manage a clear feedback loop with members of the marketing, advocacy, fundraising, programs and senior leadership teams, as needed, to ensure community sentiment is known to relevant GCLC teams and to inform engagement.Direct GCLC’s social media analytics function and lead social media reporting processes and related deliverables.Assess GCLC’s online content using analytics tools and platform-native analytics.Ensure continuous performance improvement across GCLC’s social channels by leading regular team and cross functional performance analysis meetings where strategic pivots and next steps are defined.Ensure advocacy's messaging priorities are constantly updated and represented in GCLC’s values. Assist content managers with necessary admin support for contractors and their related assignments as needed.Perform other advocacy related marketing duties as assigned.Demonstrate continuous improvement and support capacity building in this area of practice.Work in close collaboration with GCLC’s Community Engagement & Analytics Team to pivot based on data analysis of content performance and community reactionAchieve organizational goals and KPIs related to online content with an emphasis on increasing GCLC’s audience size and engagement rate.Participate in sharing best practices and assets with regional and local stakeholder/colleagues across GCLC’s operational footprint to build capacity, efficiency, and a stronger brand.Develop and incorporate GCLC’s standards for ethical storytelling.QUALIFICATIONS:Bachelor’s degree in Communications, Marketing or Digital marketing, or a related field is required. Must be able to attend in-person and virtual community events. With prior experience in:Social Media development and experience. Experience leading online community engagement.Experience with social media analytics and reporting.Experience driving continuous improvement and performance results in digital / social marketing.Experience working with diverse populations and/or in a global context.Advocacy ExperienceCONDITIONS OF WORK:Hiring and promotion will be accomplished in compliance with the GCLC's Personnel Policies and Procedures. This position in non-exempt under the Fair Labor Standards Act and requires a minimum 40 hours per week. Hours and/or days may vary according to need. Overtime (time and ½) will be paid for hours worked in excess of 40 hours per week. Travel is required of employees for delivery of services, trainings, or conferences. Personal transportation is necessary.
Job DescriptionJob DescriptionDESCRIPTIONThe Community Engagement & Marketing Coordinator (CESMC) will be Guidance Center of Lea County’s (GCLC) community engagement and social media expert. The CESMC creates a positive and engaging experience for GCLC’s community, stakeholders, and partners during community events and followers on all social media platforms (META, Instagram, Twitter, TikTok, LinkedIn, YouTube, etc.). The position is responsible for driving thoughtful conversation among GCLC during in-person events and social media audiences. The CESMC will manage the day-to-day posting of all media content, responding to and/or escalating complaints. Through clear and timely community activities and media communication, this position will grow and engage GCLC’s followers to build loyalty and ensure a quality experience. This position also directs GCLC’s social media analytics function, providing ongoing reporting on social marketing metrics and related deliverables to inform a responsive strategic approach for all of GCLC’s social media channels. This position leads GCLC’s publishing, testing and optimization to deliver a best-in-class content experience for GCLC’s target audiences. This position is based in Lea County and collaborates with GCLC’s marketing, fundraising, and management teams to ensure GCLC is meeting its audience engagement and growth goals. The CESMC is responsible for presenting the needs of GCLC’s digital audience and digital supporters to the rest of the organization. The candidate should be a strong communicator, an engaged listener, a creative problem-solver, and a self-directed thinker that enjoys creating transformative content. This position monitors social trends, builds community and online relationships. The candidate will demonstrate passion for GCLC’s mission and vision.
DUTIES AND RESPONSIBILITIES:Lead and serve as GCLC’s Social Media Liaison in-person and online community engagement.Attend and present at in-person and virtual community events to market and advocate for GCLC and our clients.Serve as the main point of contact for GCLC’s social media and engagement team. Establish community engagement and marketing best practices for GCLC. Manage GCLC’s Digital Community Engagement & Analytics CoordinatorWork closely with marketing, fundraising, and management teams to ensure GCLC’s is meeting its audience engagement and outcome /growth goals in relation to the digital community engagement and audience management strategy.Create brand relevance and foster audience engagement by initiating conversation around planned content, trending topics and events, driving relevant marketing, advocacy and fundraising actions and/or programmatic impact.Maximize engagement on social platforms through DM, comments, chatbots and/or other strategies.Maintain and enforce rules and policies for engaging with online communities.Manage a clear feedback loop with members of the marketing, advocacy, fundraising, programs and senior leadership teams, as needed, to ensure community sentiment is known to relevant GCLC teams and to inform engagement.Direct GCLC’s social media analytics function and lead social media reporting processes and related deliverables.Assess GCLC’s online content using analytics tools and platform-native analytics.Ensure continuous performance improvement across GCLC’s social channels by leading regular team and cross functional performance analysis meetings where strategic pivots and next steps are defined.Ensure advocacy's messaging priorities are constantly updated and represented in GCLC’s values. Assist content managers with necessary admin support for contractors and their related assignments as needed.Perform other advocacy related marketing duties as assigned.Demonstrate continuous improvement and support capacity building in this area of practice.Work in close collaboration with GCLC’s Community Engagement & Analytics Team to pivot based on data analysis of content performance and community reactionAchieve organizational goals and KPIs related to online content with an emphasis on increasing GCLC’s audience size and engagement rate.Participate in sharing best practices and assets with regional and local stakeholder/colleagues across GCLC’s operational footprint to build capacity, efficiency, and a stronger brand.Develop and incorporate GCLC’s standards for ethical storytelling.QUALIFICATIONS:Bachelor’s degree in Communications, Marketing or Digital marketing, or a related field is required. Must be able to attend in-person and virtual community events. With prior experience in:Social Media development and experience. Experience leading online community engagement.Experience with social media analytics and reporting.Experience driving continuous improvement and performance results in digital / social marketing.Experience working with diverse populations and/or in a global context.Advocacy ExperienceCONDITIONS OF WORK:Hiring and promotion will be accomplished in compliance with the GCLC's Personnel Policies and Procedures. This position in non-exempt under the Fair Labor Standards Act and requires a minimum 40 hours per week. Hours and/or days may vary according to need. Overtime (time and ½) will be paid for hours worked in excess of 40 hours per week. Travel is required of employees for delivery of services, trainings, or conferences. Personal transportation is necessary.
Job DescriptionJob DescriptionDESCRIPTION This position provides non-clinical, evidence-based peer support services, serves as a member advocate, shares coping skills, and provides recovery information for members. This position performs a wide range of tasks designed to assist members in regaining control over their own lives through individual recovery planning, wellness self-management, and strengthening resilience to improve personal health outcomes. This position will demonstrate competency in recovery, resiliency, and wellness practices.RESPONSIBILITIES:Provides peer support to members with mental health and substance use conditions identified as needing intensive wellness support and recovery-oriented interventions.Utilizes the 8 dimensions of wellness to help members identify their social determinants of health needs, determine their whole health goals and objectives in order to address mental health, substance use and physical health conditions.Guides members in identifying their options and participating in all decisions related to establishing and achieving their recovery goals including functioning as a member of their treatment/recovery support team.Guides members in developing problem-solving skills so that they can respond to challenges that may arise in their recovery process.Implements strategies to help members keep important follow-up appointments by identifying barriers and obstacles and collaborating to find solutions.Engages members in inpatient settings to facilitate post-crisis planning, assist with transitions from different treatment settings and navigating multiple systems.Facilitates community participation/inclusion for members by encouraging the exploration and pursuit of community roles.Performs ongoing interventions to engage members in traditional and nontraditional health services and supports, as well as community and social support networks including community-based peer, parent, and family support services.Strategically shares their lived experience to inspire hope, empowerment, and positive action.Implements, coordinates, and monitors strategies for members and families to improve health and quality of life outcomes.Acts as an advocate for member’s needs by identifying and addressing gaps in services and supports.Educates providers, supporting staff, members, and families on resiliency and recovery principles, strategies, and tools.Facilitates a team approach to member care.Documents all interactions according to company standards. Maintains professional responsibility to maximize supervision, respond appropriately to personal stressors that impact ability to perform job duties, and recognize crisis situations or risks to the member’s safety and respond appropriately.Travels to meet members within the community.Other duties as assigned.ABILITIES AND SKILLSAbility to make decisions that require significant analysis of solutions, and quick, original, and independent thinking.Ability to determine appropriate courses of action in complex situations that may not be addressed by existing policies or protocols. Knowledge of local mental health, substance use, and community systems; wellness strategies, resiliency and recovery principles, practices, and tools. Strong interpersonal and organizational skills and effective verbal and written communication skills.Ability to represent strengths and needs of members in clinical settings.Ability to perform medium to heavy duty activities.Ability to summarize and document findings and maintain complete and accurate records.Must have the ability to assess and utilize community resources. Must be able to work effectively, independently and in a team, and prioritize in a fast-paced environment to meet the demands of the organization.QUALIFICATIONSMinimumHigh school diploma or high school equivalentMust be at least 21 years old.Must be a self-identified person in recovery who is a current or former user of mental health/substance use services and can relate to others who are now using those services.Must have or be able to obtain certification – Certified Peer Support Worker (CPSW), Certified Youth Peer Support Worker, Y – as required by the state, within one year of hire.Minimum training requirements include twenty (20) hours of documented training and/or continuing education within the first 90 days of employment and maintain twenty (20) hours of continuing education annually.Must obtain CPR – First Aid and Crisis Prevention Intervention (CPI) certification within the first 30 days of employment. Maintain a valid and unrestricted NM Driver’s LicenseMust be able to use personal vehicle over course of employment.Maintain valid and sufficient personal automobile insurance. Must pass FBI fingerprint clearance check to maintain employment. Must pass and maintain a Driving Record clearance in accordance with GCLC policies and procedures.PreferredPrevious work providing in-home or community-based mental health or case management services.Experience with medically integrated mental health services.Demonstrated interest in rural and community health.Fluency in English and Spanish, both verbal and written.
