Media Executive - KGNS (Gray Digital Media) Job Category: Sales Requisition Number: MEDIA015515 Location: Laredo, TX 78043, USA Description Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Job Summary/Description: Are you a hunter who hates the word "no"? Do you look at local businesses and see a story waiting to be toldand a digital strategy waiting to be launched? We're looking for a Media Executive to join our team. This isn't just about selling "commercials"; it's about becoming a strategic partner for local businesses, helping them dominate their market across every screen from TV to TikTok, including Streaming TV, Streaming Audio, Paid Search, Email, Social, SEM, SEO, and Digital Out of Home. Duties/Responsibilities include, but are not limited to: Own your territory: Identify, prospect, and close new business across South Texas with a relentless "hunter" mentality. Craft multi-platform solutions: Build custom marketing campaigns that blend the massive reach of KGNS+ with the precision of our cutting-edge digital suite (OTT, SEO, Social, and more). Be a consultant, not a vendor: Deep-dive into your clients' business goals to uncover their real "pain points" and solve them with data-driven strategies. Drive real ROI: Manage your accounts from start to finish, ensuring every campaign delivers results that make your clients say, "let's do it again." Master the art of the pivot: Navigate tough negotiations with confidence, focusing on the value of our trusted local brand rather than just the lowest price. Collaborate with the pros: Work alongside our creative and digital teams to bring your clients' visions to life with high-impact production. Qualifications/Requirements: A "scrappy" work ethic: You're self-motivated, high-energy, and you don't wait for leads to come to youyou go find them. Digital DNA: You understand the digital landscape and can explain the "why" behind an OTT or social media campaign as easily as a 30-second spot. Killer communication skills: You can command a room, write a compelling pitch, andmost importantlyyou're a world-class listener. Negotiation chops: You know how to hold your ground on value and find the "win-win" that builds long-term partnerships. Resilience: You handle "no" with a smile because you know it's just a detour on the way to "yes." Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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