GORUCK builds the toughest rucking gear on the planet and equips the rucking revolution. We force-multiply impact through training, world-class endurance Events, and thousands of GORUCK Clubs that strengthen real-world communities in service to something greater than themselves. We build gear that lasts a lifetime, we train hard, and we empower people to do hard things — together.
We’re looking for a hands-on, culture-driven Social Media Manager to lead the active management and evolution of GORUCK’s social presence. This role goes far beyond scheduling posts — it’s about turning GORUCK into a social-forward brand known across the fitness and wellness world. You will collaborate closely with the Brand Director to bring the brand vision to life through content. You’ll be deeply involved in campaign planning, creative strategy, and content capture, ensuring everything shows up cohesively across channels — from product launches to founder storytelling to community moments.This is a role for someone who can execute at a high level while helping shape strategy in real time — learning, iterating, and pushing the brand forward every week.
WHAT YOU’LL DOExecution + Content CreationCapture, shoot, and edit social-first content across workouts, events, clubs, launches, founder moments, and activations.Travel (~30%) to ensure GORUCK’s most important moments are captured and shared in real time.Produce short-form video, reels, stories, and UGC-style content optimized for each platform.Write compelling hooks, captions, and CTAs that drive engagement and conversation.Manage posting, scheduling, and day-to-day execution across platforms.Strategic Collaboration + PlanningPartner closely with the Brand Director to execute the brand’s vision for how GORUCK shows up on social media.Collaborate on campaign planning, creative direction, and channel strategy so social content ladders into broader brand initiatives.Build and maintain content calendars aligned to product launches, campaigns, events, and cultural moments.Help evolve platform-specific strategies based on performance, culture, and audience behavior — not just best practices.Community Building + EngagementActively manage comments, DMs, mentions, and repost opportunities.Elevate GORUCK Clubs, athletes, event participants, and everyday ruckers through social storytelling.Foster a strong, authentic community presence that reflects GORUCK’s values and mission.Influencer + Ambassador SupportWork closely with the Ambassador / Influencer Manager to support content creation and distribution.Help ensure influencer and ambassador content aligns with campaign goals and brand voice.Amplify partner content across owned channels in a way that feels integrated and intentional.Performance + OptimizationTrack performance across platforms (engagement, reach, growth, content trends).Translate insights into actionable improvements to content and channel strategy.Test new formats, trends, and platform features with a bias toward learning and momentum.WHAT YOU BRING5–8 years of experience managing social media for a premium, performance, fitness, outdoor, or lifestyle brand.Proven ability to execute hands-on content creation — shooting, editing, posting, and engaging.Strong short-form video skills (concepting, filming, editing).Experience collaborating closely with brand and creative leadership.Deep understanding of fitness, wellness, and performance culture — you either live it or have built within it.Strong writing skills with the ability to adapt tone across platforms.Comfort working fast, learning in public, and iterating as you go.Ability to travel ~30% for shoots, events, and activations.Organized, self-directed, and comfortable owning outcomes.Bonus: Familiarity with rucking, endurance training, military culture, or event-based storytelling.WHY GORUCKGORUCK-sponsored medical, dental, vision, life & disability insurance401(k) retirement savings planPaid vacation policyTen company holidaysUnlimited free entry to GORUCK EventsGenerous employee discount — Always Look CoolHigh-autonomy culture with minimal red tapeOpportunity to shape the future of a mission-driven premium brandPowered by JazzHR
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