The Marketing Operations Lead is the strategic architect of Firstup's marketing engine, responsible for designing, scaling, and optimizing the systems that accelerate revenue growth and pipeline velocity. You'll bridge strategy and execution, translating business objectives into efficient workflows, building the data infrastructure that drives insights, and partnering with leadership to shape how marketing technology fuels company growth.
In this position, you'll report directly to the Chief Marketing Officer and serve as a key thought partner on marketing excellence, technology strategy, and operational innovation.
Responsibilities• Drive measurable improvements in pipeline velocity through operational optimization—reducing lead cycle time, improving lead quality scoring, and streamlining handoff processes between marketing and sales• Design and maintain comprehensive multi-touch attribution models that connect marketing activities to pipeline influence and revenue outcomes, enabling data-driven investment decisions• Oversee and optimize the entire marketing technology infrastructure (Marketo, Qualified, Clay, Salesforce, intent data platforms, analytics tools, and third-party integrations) to ensure reliability, scalability, and alignment with business needs• Own all aspects of lead management: scoring models, routing logic, enrichment processes, and data quality assurance from initial capture through sales handoff•. Evaluate, pilot, and implement AI-powered solutions across the marketing tech stack—including predictive lead scoring, AI-driven attribution, generative AI for insights, and agentic workflows that automate complex tasks• Prepare monthly C-level briefings and board-ready materials that translate marketing performance into revenue impact, including pipeline velocity trends, pipeline contribution, and strategic KPIs aligned with company goals• Drive sales-marketing alignment by ensuring seamless lead handoff, effective lead routing, and ongoing collaboration on pipeline optimization and velocityRequired Qualifications• 7+ years of hands-on experience with marketing automation platforms (Marketo,) including platform administration, optimization, and integration
• 5+ years of revenue operations or marketing operations experience in B2B SaaS with demonstrated ability to improve pipeline velocity and drive bookings growth
• Advanced proficiency with Salesforce, particularly around lead management, custom objects, and integration scenarios
• Hands-on experience building and optimizing lead scoring models, attribution frameworks, and predictive analytics
• Experience integrating and customizing marketing automation platforms with third-party tools (CRM, intent data, analytics, etc.)
• Strong understanding of B2B sales funnels, pipeline velocity metrics, ABM strategies, and demand generation principles
• Proven ability to analyze complex data, identify trends and opportunities, and translate insights into actionable recommendations
• Exceptional project management, cross-functional collaboration, and problem-solving skills with a bias toward continuous improvement
• Demonstrated experience evaluating and implementing AI-powered marketing tools, including predictive analytics, AI-driven attribution, or generative AI applications
• Experience with revenue ops tools and ecosystems (Clay, Clari, Hockeystack) and proven ability to extract actionable insights
• Track record of identifying and acting on key trends in marketing performance data that led to pipeline or revenue improvements
• Ability to translate complex data and technical concepts for C-suite audiences and experience presenting insights to executive stakeholders
• Successful track record inheriting and optimizing existing marketing tech stacks and instances
Firstup expects the base salary for this role to be between $140,000-155,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Read LessReporting to the Director of Technology, the Senior Systems Administrator is responsible for ensuring the reliability, security, and continuous improvement of the organization's enterprise technology environment. As a fully remote role supporting a globally distributed workforce, this position owns and manages core infrastructure services, identity and access management, endpoint management, SaaS platforms, and security and compliance initiatives. The role plays a key part in delivering a seamless technology experience for employees worldwide while driving operational excellence and scalability across the IT landscape.
This role serves as a senior technical owner across endpoint management, identity and access management, collaboration platforms, enterprise SaaS applications, and workplace technology initiatives, balancing operational excellence with strategic technology improvements.
Candidates will be located in the Chicago area. ResponsibilitiesAdminister and support Google Workspace, MS Teams, Zoom, Slack, and associated collaboration technologies.
Manage platform configuration, security settings, licensing, integrations, and lifecycle management.
Manage the full lifecycle of corporate endpoints across macOS and Windows environments, including provisioning, deployment, support, and retirement.
Administer Jamf, BeyondTrust, Microsoft Intune, and related endpoint management and security platforms.
Administer Okta and related identity management services, including SSO, MFA, lifecycle management, and application integrations.
Manage user provisioning, deprovisioning, access reviews, and role-based access controls.
Administer and maintain Google Workspace, Microsoft 365, and associated enterprise systems.
Monitor system health, performance, availability, and capacity, proactively identifying and resolving issues.
Lead implementation, migration, and enhancement projects across enterprise technology platforms.
Develop project plans, technical designs, implementation strategies, and operational transition plans.
Ensure systems and services comply with corporate security policies and industry standards, including SOC 2 and ISO 27001.
Support security audits, vulnerability remediation, and compliance initiatives.
Act as a senior escalation point for complex technical issues affecting employees globally.
Collaborate with internal teams and external vendors to deliver technology projects and operational improvements.
Required QualificationsProven expertise in Apple/macOS environments, Google Workspace, and Jamf device management.
Experience managing enterprise endpoint platforms, device lifecycle processes, patching, configuration standards, and asset management programs.
Strong understanding of identity and access management, including Okta, SSO, MFA, conditional access policies, user lifecycle management, and access reviews.
Experience administering cloud-based SaaS platforms, including user provisioning, configuration, integrations, lifecycle management, and governance.
Demonstrated experience implementing and maintaining security controls, endpoint protection, compliance initiatives, and enterprise security best practices.
Experience supporting a remote-first or globally distributed workforce.
Proficiency in scripting and automation using Bash, Python, PowerShell, or similar technologies.
Strong documentation skills, including technical standards, operational procedures, and knowledge base content.
Excellent communication and interpersonal skills, with the ability to explain technical concepts clearly to technical and non-technical audiences, including business stakeholders.
Analytical problem solver with a root-cause mindset and a focus on scalable, long-term solutions.
Proactive and self-motivated, with strong ownership, accountability, and collaboration skills.
5+ years of progressive experience in systems administration, enterprise IT, endpoint management, or related infrastructure roles.
Preferred QualificationsExperience with network administration and diagnostics, including Aruba, Palo Alto, and Zscaler technologies.
Experience supporting cloud infrastructure platforms such as AWS, Azure, or Google Cloud Platform.
Experience with Microsoft Intune, Microsoft 365, BeyondTrust, virtualization platforms, or similar enterprise technologies.
Experience evaluating, deploying, or governing enterprise AI solutions, including ChatGPT, Gemini, Claude, or related technologies.
Bachelor's degree in Information Technology, Computer Science, or a related discipline, or equivalent practical experience.
Relevant certifications such as Jamf Certified Administrator, Google Workspace Administrator, Okta Certified Administrator, Palo Alto Networks, Microsoft, or equivalent certifications.
Firstup expects the base salary for this role to be between $125,000-$140,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.Why Firstup? Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome. If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit. We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally. Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Read LessThe Marketing Operations Lead is the strategic architect of Firstup's marketing engine, responsible for designing, scaling, and optimizing the systems that accelerate revenue growth and pipeline velocity. You'll bridge strategy and execution, translating business objectives into efficient workflows, building the data infrastructure that drives insights, and partnering with leadership to shape how marketing technology fuels company growth.
In this position, you'll report directly to the Chief Marketing Officer and serve as a key thought partner on marketing excellence, technology strategy, and operational innovation.
Responsibilities• Drive measurable improvements in pipeline velocity through operational optimization—reducing lead cycle time, improving lead quality scoring, and streamlining handoff processes between marketing and sales• Design and maintain comprehensive multi-touch attribution models that connect marketing activities to pipeline influence and revenue outcomes, enabling data-driven investment decisions• Oversee and optimize the entire marketing technology infrastructure (Marketo, Qualified, Clay, Salesforce, intent data platforms, analytics tools, and third-party integrations) to ensure reliability, scalability, and alignment with business needs• Own all aspects of lead management: scoring models, routing logic, enrichment processes, and data quality assurance from initial capture through sales handoff•. Evaluate, pilot, and implement AI-powered solutions across the marketing tech stack—including predictive lead scoring, AI-driven attribution, generative AI for insights, and agentic workflows that automate complex tasks• Prepare monthly C-level briefings and board-ready materials that translate marketing performance into revenue impact, including pipeline velocity trends, pipeline contribution, and strategic KPIs aligned with company goals• Drive sales-marketing alignment by ensuring seamless lead handoff, effective lead routing, and ongoing collaboration on pipeline optimization and velocityRequired Qualifications• 7+ years of hands-on experience with marketing automation platforms (Marketo,) including platform administration, optimization, and integration
• 5+ years of revenue operations or marketing operations experience in B2B SaaS with demonstrated ability to improve pipeline velocity and drive bookings growth
• Advanced proficiency with Salesforce, particularly around lead management, custom objects, and integration scenarios
• Hands-on experience building and optimizing lead scoring models, attribution frameworks, and predictive analytics
• Experience integrating and customizing marketing automation platforms with third-party tools (CRM, intent data, analytics, etc.)
• Strong understanding of B2B sales funnels, pipeline velocity metrics, ABM strategies, and demand generation principles
• Proven ability to analyze complex data, identify trends and opportunities, and translate insights into actionable recommendations
• Exceptional project management, cross-functional collaboration, and problem-solving skills with a bias toward continuous improvement
• Demonstrated experience evaluating and implementing AI-powered marketing tools, including predictive analytics, AI-driven attribution, or generative AI applications
• Experience with revenue ops tools and ecosystems (Clay, Clari, Hockeystack) and proven ability to extract actionable insights
• Track record of identifying and acting on key trends in marketing performance data that led to pipeline or revenue improvements
• Ability to translate complex data and technical concepts for C-suite audiences and experience presenting insights to executive stakeholders
• Successful track record inheriting and optimizing existing marketing tech stacks and instances
Firstup expects the base salary for this role to be between $140,000-155,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Read LessThe SDR role at Firstup sits at the intersection of Sales and Marketing. You'll own top-of-funnel pipeline creation for a set of named enterprise accounts, working in close partnership with an Account Executive and aligned Marketing support. Your primary buyers are CHROs, VPs of Internal Communications, and Directors of Employee Experience — senior leaders who control meaningful budget and are actively looking for solutions to workforce engagement challenges.
Success here requires business acumen, intellectual curiosity, and the ability to build credibility with executives through relevance and insight — not persistence alone.
Build and execute a multi-touch, multi-channel prospecting strategy (phone, email, LinkedIn, video, direct mail) targeting Director through C-suite buyers at named enterprise accounts.
Research target accounts and individual stakeholders to develop insight-led outreach — understanding their business priorities, recent initiatives, and internal communications challenges before making first contact.
Partner closely with your AE to align on account strategy, prioritize opportunities, and convert booked meetings into qualified pipeline.
Collaborate with Marketing to leverage campaigns, events, and content as outreach triggers and conversation starters.
Achieve and exceed monthly and quarterly KPIs including meetings booked, pipeline generated, and connect rates.
Maintain accurate activity logging and pipeline data in Salesforce and Groove, and use data to continuously refine your approach.
Participate actively in team enablement sessions, bringing feedback from the field to sharpen the team's collective messaging and sequencing.Required Qualifications1+ year of SDR, BDR, or outbound sales experience
Demonstrated ability to self-source meetings with senior stakeholders
Strong written and verbal communication skills — executive-ready
Comfort with outreach platforms (Groove, SalesLoft, or equivalent)
High attention to detail in CRM hygiene and activity tracking
Bachelor's degree or equivalent practical experience
Strongly PreferredExperience selling into HR, Internal Communications, or HCM buyers
Familiarity with enterprise SaaS sales cycles and multi-threaded account strategies
Working knowledge of MEDDPICC, Challenger, or similar sales frameworks
Experience with Sales Navigator and intent data tools like HockeyStack
Demonstrated coachability — examples of feedback you received and applied
Who Thrives HereThe SDRs who excel at Firstup share a specific profile. They are:
Insight-driven, not script-dependent. They do real research before reaching out and lead with business relevance — not feature lists.
Resilient and process-oriented. They understand that pipeline is built through consistent, disciplined execution, and they don't abandon what's working.
Growth-obsessed. They actively seek coaching, ask thoughtful questions in team sessions, and view feedback as currency.
Collaborative by default. They think of their AE as a partner, not just a handoff point, and take accountability for the quality of meetings they book — not just the quantity.
Ambitious with a long-term orientation. They want to build a career in enterprise sales and understand that the SDR seat is the foundation, not the ceiling.
Firstup expects the base salary for this role to be an hourly rate between $27.50-$31.25. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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