First Entertainment Credit Union is looking for an experienced Sr. Business Development coordinate internal reviews with Legal/Compliance as needed. Develop sponsorship packages and secure event and program sponsorships in partnership with marketing, ensuring brand alignment and measurable outcomes. Manage strategic partner relationships post-close and identify expansion opportunities. Serve as a trusted local ambassador and spokesperson, representing the brand in media, panels, community forums, and on-camera engagements as needed. Partner with local nonprofits, film schools, unions, and coworking/production spaces to build repeatable programming and referral pathways. Build relationships with key B2B stakeholders, influential local figures, media outlets, and content creators to expand brand influence and trust. Collaborate with marketing and social teams to amplify partnerships, events, and creator stories, ensuring the brand reflects Atlanta’s creative culture. Deliver compelling presentations and workshops for partner organizations and community events, tailoring content to both creator and business audiences. Provide market-specific insights to guide sponsorships, influencer collaborations, and creator-focused campaigns. Own market forecasting and performance reporting, tracking KPIs such as partnerships closed, activation performance, conversion, event ROI, and community reach. Requirements Bachelor’s degree in Communications, Marketing, Business, or a related field. 6+ years of progressive experience in business development, partnerships, or community-led growth, preferably within creative industries, fintech, or tech startups, with ownership of complex, multi-stakeholder relationships. Strong knowledge of and/or deep ties to Atlanta’s creative economy, including music, film/TV production, and the gig workforce; existing relationships with local organizations a strong plus. Proven ability to launch initiatives and partnerships in new or developing markets. Demonstrated success negotiating and closing partnership agreements, including activation plans, metrics, renewals, and collaboration with Legal/Compliance as needed. Experience building sponsorship programs, strategic alliances, or channel partnerships that drive measurable acquisition or revenue impact. Excellent communication, interpersonal, and relationship-building skills, including strong public speaking ability and comfort representing the brand externally (panels, media, on-camera, or broadcast opportunities). Media relations experience (press, broadcast, podcasts, or creator channels) and/or prior spokesperson responsibilities preferred. Experience within entertainment production, talent management, union work, or creative services strongly preferred. Familiarity with the financial needs of freelancers, artists, and gig workers. Ability to lift and transport event materials (up to 40 lbs.) on an occasional basis. Willingness to travel for events and meetings in various markets (including occasional travel to HQ in Los Angeles) and flexibility to work evenings, nights, and weekends as needed to support events, partner engagements, and media opportunities. First Entertainment Credit Union does not utilize artificial intelligence (AI) tools in any part of the hiring process. This includes reviewing applications, analyzing resumes, or evaluating candidate responses. All hiring decisions are made exclusively by our hiring teams, in compliance with applicable employment laws and regulations to ensure fairness, transparency, and equal opportunity.
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