LIFECYCLE MARKETING MANAGER Location: Portland / Hybrid Evelyn Bobbie is revolutionizing an industry. We are a fierce team of individuals committed to creating more comfortable, more supportive intimate apparel for women. We question limitations, simplify problems, and use science for solutions. We believe in doing things better every day. Now seven years old, Evelyn Bobbie is experiencing rapid growth, and we are expanding our team of career-minded professionals who strive to impact society in meaningful ways through our products and our message. We are experiencing exciting growth and are expanding our team of strategic, data-driven marketers who are passionate about building meaningful customer relationships. We have an invitation waiting for a Lifecycle Marketing Manager who thrives at the intersection of strategy, data, and creativity. This role is responsible for developing and executing lifecycle strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. The ideal candidate brings a deep understanding of customer behavior, hands-on experience with marketing automation tools, and a proven ability to drive growth in a direct-to-consumer environment. Responsibilities: Develop and execute comprehensive lifecycle marketing strategies to increase customer engagement, satisfaction, and lifetime value, aligning with Evelyn Bobbie's mission to empower women through innovative intimates. Own customer segmentation and targeting strategy, implementing sophisticated segmentation frameworks to optimize the customer journey and ensure personalized, relevant communications. Design and manage multi-channel campaigns across email, SMS, and push notifications to engage customers at key touchpoints and promote products that combine comfort with cutting-edge design. Monitor, analyze, and report on campaign performance, utilizing data and insights to inform decisions, optimize results, and ensure alignment with business objectives. Develop and maintain a structured testing and experimentation framework to continuously improve campaign performance and enhance the customer experience. Partner cross-functionally with product, design, merchandising, and analytics teams to build integrated marketing campaigns that reflect Evelyn Bobbie's commitment to quality, innovation, and inclusivity. Ensure marketing automation systems and workflows are optimized for scalability, personalization, and operational efficiency. Qualifications: Bachelor's degree in marketing, business, or a related field; MBA preferred. 5+ years of experience in lifecycle marketing or a related field, preferably within a direct-to-consumer environment. Hands-on experience with marketing automation tools such as HubSpot, Marketo, Pardot, Klaviyo, or similar platforms. Familiarity with HTML and CSS for email design is a plus. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent verbal and written communication skills, with proven ability to collaborate effectively across cross-functional teams. Deep understanding of customer behavior and segmentation strategies, with a commitment to enhancing the customer experience. Strategic and innovative thinker who aligns with Evelyn Bobbie's mission to revolutionize the intimates industry. Benefits: Competitive salary Responsible Time Off ( RTO ) 10 paid holidays, annually Generous PPO medical, vision, and dental insurance Up to 3% match on retirement contributions Discounts on company products An opportunity to make your mark and develop a legacy
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