Position Summary: The Director of Marketing oversees all branding, communication, and marketing activities for BLDR and its family of companies. This role provides enterprise-level strategic leadership that aligns branding, marketing, and communication efforts across diverse business units, ensuring consistency, clarity, and cohesion. The Director of Marketing partners closely with executive leadership to shape national and regional strategy, support company growth, strengthen market presence, and elevate the BLDR brand portfolio. This role requires a high level of strategic thinking, cross-functional collaboration, executive interaction, and the ability to balance a wide and complex workload across multiple operating companies. What You Will Be Doing in This Role: 1. Branding and Marketing Strategy: Develop and lead the enterprise-wide branding and marketing strategy for BLDR and all subsidiary companies. Maintain and elevate the brand architecture, ensuring each company within the BLDR family is positioned clearly and cohesively in the market. Identify new markets, brand opportunities, and innovations that support long-term growth. Provide strategic direction and oversight to ensure all marketing efforts across companies align with BLDR’s business objectives and market positioning. Guide executives and division leaders on brand strategy, messaging, and market engagement. 2. Cross-Company Coordination and Oversight: Oversee the creation and execution of proposals, marketing collateral, corporate communications, digital content, and campaign materials across the organization. Direct the management of all websites, social media platforms, and digital communication channels across BLDR and its companies. Lead internal workflows, systems, and processes to streamline communication, ensure consistency, and improve responsiveness across business units. Provide regular briefings and strategic counsel to the Executive Leadership Team regarding marketing performance, brand initiatives, and market conditions. Manage enterprise-wide marketing budgets, resources, and vendors. 3. Sales Enablement familiarity with CRM, CMS, and design platforms (e.g., Adobe Creative Suite, Mailchimp, Canva, Hootsuite, etc.) preferred. Highly self-motivated with the ability to work independently, exercise sound judgment, and drive initiatives from concept to completion. Strong interpersonal skills with the ability to influence, collaborate, and build relationships across distributed teams.
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