Our client is a long-established technology services business operating at the heart of the commercial real estate industry. They design, deploy, and manage the critical infrastructure that allows complex buildings to operate securely and reliably, spanning telecommunications, networks, cybersecurity, and converged building systems. The business works with institutional owners and operators across major US metro markets and has built a strong reputation through technical depth, long-term relationships, and consistent delivery. Growth to date has been steady and enterprise-led, driven largely by sales and reputation rather than formal marketing. That is now changing. Our client is now investing in marketing as a true growth lever. Not to create noise, but to build awareness, educate the market, and support long-term revenue across a very specific, high-value customer base. This is the first senior marketing hire in the business. There is no team to inherit. No legacy playbook. No layers. Just a clear mandate, executive buy-in, and budget for tools and external partners. You will build the function from scratch, owning both the strategy and the execution. The role This is a builder role. You will be responsible for shaping how the business shows up in the market and then actually building the engine behind it. That includes: Defining positioning around real-world problems, not abstract smart building narratives Creating content that educates a low-awareness market and moves buyers from never heard of this to we need to speak Running focused, targeted campaigns across LinkedIn, Google, and email Owning event strategy across key CRE conferences and making them commercially effective Building co-marketing programs with technology vendors and partners Supporting sales with high-quality, usable collateral for real conversations This is not a high-volume inbound SaaS motion. It is targeted, account-level marketing in a complex, multi-stakeholder environment. What they are looking for? This role suits someone with an owner mindset who wants to build something properly and stay to see it scale. Experience building a marketing function from scratch in a B2B or technical environment Comfortable operating as a one-person function, using external partners where needed Strong across content, digital, and demand, but equally comfortable getting hands-on Able to take complex, jargon-heavy subject matter and make it clear, commercial, and credible Understands or can quickly learn the commercial real estate ecosystem and how decisions get made Equally important is how you think: You treat budget like your own money You care about outcomes, not activity You are comfortable in a business that optimises for long-term value over hype You prefer substance over brand theatre What success looks like? The right people in the market understand the problem and recognise the company as the solution Sales conversations start warmer because there is awareness and credibility Content reflects real delivery and real problems, not generic industry noise Marketing activity can be tied, clearly and pragmatically, to pipeline and revenue Apply directly or reach out to lewis@elementsixco.com for a confidential conversation.
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