At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you. Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line. Conducts competitive product analysis and market research of product consumer behavior and professional audience. Determines the profitability and viability of new products or product enhancements. Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle. Works with other functions to finalize product specifications. Provides advertising with core brand equity. Serves as technical adviser, demonstrating products and troubleshooting product issues. Job Summary: The Senior Product Manager (SPM), Oncology Marketing is responsible for contributing to the strategic development of and overseeing tactical implementation of marketing programs designed to maintain brand awareness and contribute to the achievement of business objectives for the advanced renal cell carcinoma (aRCC) portfolio. This role will also play a key part in preparing for and executing near-term future product launch(s) within the aRCC portfolio. Specific job responsibilities include: designing, implementing and evaluating the marketing plan; participating in the review of marketing programs; monitoring performance progress and implementing changes to programs as needed; analysis of market data to identify key segment drivers, growth opportunities and business threats; managing relationships with alliance/co-promotion partner, agencies and internal business partners; ensuring regulatory/legal requirements are met. The SPM will lead efforts to develop strategies and tactics for the following key areas: * Professional/HCP * Patient/Caregiver/Consumer * Partner with Thought Leader Liaisons to support Key Opinion Leader (KOL) development, including advisory boards, speaker bureau and speaker engagements * Strong engagement with sales force and omnichannel teams to translate strategy into effective execution Essential Functions * Lead development and execution of brand strategy, including promotional materials, programs, medical education, conventions, and patient support initiatives to achieve financial and strategic goals. * Oversee agencies and strategic vendors, ensuring high-quality delivery, clear objectives, and accountability to agreed-upon standards. * Use analytics and market research to evaluate tactics, measure ROI, generate customer insights, and guide continuous optimization of brand initiatives. * Participate in the Medical/Legal/Regulatory review process to ensure compliant promotional programs. * Monitor market, competitive, and product trends, identifying threats and opportunities and translating insights into actionable tactics. * Collaborate cross-functionally (e.g., sales, medical, sales training, analytics, managed markets, regulatory) to ensure alignment on strategy, messaging, and execution. * Foster relationships with key external stakeholders, including top institutions, KOLs, and thought leaders, to inform strategy and enhance brand presence. * Manage financial planning, including brand forecasting, budget oversight, and development of annual and long-range business plans. * Ensure effective field execution, including POA preparation, campaign roll-outs, and strong marketing-sales communication. Requirements * Bachelor's degree required; MBA preferred * 8+ years of relevant pharmaceutical/healthcare experience, including 3+ years in brand marketing * Oncology experience (kidney cancer/GU) strongly preferred; prior launch experience a plus; prior alliance management experience a plus * Demonstrated leadership and ability to influence cross-functional teams * Strong analytical and problem-solving skills, with the ability to leverage market research to generate customer insights * Excellent communication skills, including written, verbal, and presentation capabilities * Thorough understanding of PhRMA and Regulatory/Legal guidelines to ensure compliant HCP interactions that adhere to outlined Compliance guidelines for Eisai * Experience working with and directing agencies and strategic vendors * Proven ability to partner effectively across functions (analytics/market research, sales leaders, sales training, managed markets, medical, regulatory) * Creative and conceptual thinking skills * Financial and budget management experience * Ability to travel up to 30%, including some weekends * This role will be hybrid, requiring 3 days onsite per week (Tuesday, Wednesday and Thursday) Skills:Communication
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