Job DescriptionJob DescriptionWFH / REMOTE - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!ALLAN'S COMMENTS: We are working with a niche-based health supplements company whose products have been featured in Forbes, WomensHealth, Bustle, and PopSugar. The client seeks a proven, resourceful Digital Marketing Manager to take its online business to the next level.About the CompanyThe client is an Inc. 5000 provider of therapeutic sports nutrition -- a method of nutritional supplementation that combines healing principles with performance nutrition. Founded in 2018 by a corrective exercise specialist and best-selling author (currently over 5K copies per month on Amazon!), the company's category-busting supplements have won multiple awards, including NutraIngredients' Sports Nutrition Product of the Year.While the client is primarily a DTC ecom business, it also has growing channels selling directly to professional sports organizations (including NFL teams and UFC fighters) and wholesale healthcare partners.The company's mission and single-sentence strategy is "to become each customer’s most trusted advisor for natural health." The firm's vision is to be the most credible therapeutic sports nutrition company in the world, with continuous strategic investments up the supply chain and down the service chain toward full vertical integration.About the RoleReporting directly to the company's CEO, the client seeks a creative and analytically-biased digital marketing leader who is capable of profitably scaling the firm's advertising spend across its social, PPC, and influencer channels -- while aligning marketing initiatives with the firm's broader goal of becoming the most trusted online resource for therapeutic sports nutrition.To win in this role, you MUST have demonstrated experience deploying a marketing budget (greater than $100K per month) across multiple media categories, scaling advertising spend while hitting company-wide ROAS goals. We are looking for a PROVEN A-player with a Can-Do, "roll up the sleeves" and make it happen attitude.We'll be vetting you HARD around your ability to acquire new customers: Who are they? Where are they? How do they think? How do they buy? Is there a built-in bias to the way they make decisions (logic vs emotion, etc)?Moreover, you must have a proven playbook for driving brand awareness by leveraging influencers, ambassadors, and creators to create engaging content on social media: We will expect you to be great at leveraging that content + UGC in advertising, much of which will be used to inform the brand's creative initiatives and handed off to the firm's ad buyers for use in paid ads.Looking for a Digital Marketer Who Executes, Not Just Oversees.This role is more tactical in nature, and we're looking for more hands-on experience in PPC, Google/Bing, running Meta ads, or even conversion rate optimization. This position will be much more about 1./ Building and executing a scalable influencer / ambassador program; 2./ Managing agency relationships; and 3./ Overseeing tactical execution (e.g., dashboards, reporting, workflows).Additionally, we'll need you to have a strong D2C ecommerce marketing background with CPG experience and strong exposure to influencer / ambassador program management. The ideal candidate would have experience with paid media, performance marketing, or affiliate programs. Influencer / ambassador program management will be weighted higher than anything.The client has both the tools and the programs for you to crush it, and even in the influencer / ambassador arena, they are not starting from scratch. They've got the robust SOPs to get you started, in addition to excellent agency partners to support you on media buying, advertising asset creation, and more.You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.Responsibilities:Marketing Budget and Analytics: Implement the marketing budget plan to drive revenue and profit growth while hitting primary KPI targets for: ROAS, Total Company MER, CAC, Customer Retention Rate, and 1 Year Customer LTV.Search and PPC Marketing: Utilize both agency partners and in-house (hands-on) practices to optimize and scale PPC spend.Leverage agency media buyers to manage Google Ads, GoogleShopping/Pmax Campaigns, Bing Ads, and other PPC and search network advertising.Optimize and scale existing Search Engine Marketing (SEM) campaigns through best practice management of campaign structure, keywords, ad creative testing, and bidding methods while continually testing and launching new ad campaigns to drive growth in new customer acquisition.Social Media Marketing: Leverage agency media buyers to drive profitable growth in social media advertising spend (within ROAS targets) through effective management of agency partners and hands-on ad administration.Implement a systemized process for continually testing ad (sales copy, images, videos, and audiences).Oversee organic social media strategy and implementation via a third-party agency and in collaboration with the Director of Content.Influencer and Ambassador Marketing: Implement and manage an Influencer and Ambassador Program that leverages partner athletes and influencers to drive new customer acquisition and loyalty.Leverage the Influencer Program to build captivating videos, images, and UGC to be used onsite and in advertising.Organize and systemize management of the existing influencer network and establish processesMarketing Creative Management: Effectively curate, organize, and deploy Creative Assets used in external marketing, including writing sales copy, working with Director of Content to produce sales copy, and working with third-party agencies and freelance designers to produce videos, images, and infographics used in marketing.Collaborate closely with the Director of Ecommerce and Director of Content to identify and implement improvements to existing sales funnels and onsite landing pages.Desired Experience / Qualifications:Experience owning and optimizing paid media channels to maximize ROI (including SEM, PPC, Retargeting/Display, Paid Social)Experience owning and optimizing social media strategy (including organic social, paid social, and influencer marketing)3+ years of direct response advertising budget management with demonstrated ROAS.Experience developing creative advertising strategies and concepts (including design and offer creation aspects of media buying)Both hands-on marketing experience and agency management experienceA proven track record of scaling ecommerce revenue.The ability to work remotely on EST hours.Passion for health and fitness.Culture Fit/Soft Skills:Passionate, energetic, growth-minded Self-starter who connects with our brand vision.Creative thinker who understands and connects advertising efforts to our brand vision, what resonates with customers, and has an eye for great sales copy and captivating design.Verbal communication: genuine, candid, clear, and precise.Results-focused and goal-oriented (happy to go toe-to-toe with objective marketing metrics).Organized, systematic thinker capable of organizing Big (Marketing) Data and developing processes to manage advertising budgets at scale.Extra insight related to REMOTE work:This is a fully remote position with occasional required travel for team offsites (estimated at 2-4 times per year, not including education-related or event travel).Candidates must have adequate and stable home office or co-work space with high-speed internet connection.Candidate must be willing to commit to Eastern Standard Time working hours, 8:30am to 5:30pm ET (Monday through Friday)
Job DescriptionJob DescriptionGREATER SEATTLE, WA - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest marketing jobs around!ALLAN'S COMMENTS: We are working with Griot's Garage in their search for a world-class Director of Marketing based in Tacoma, WA.This role will be onsite 4-5 days per week.About the CompanyThe client started as a catalog business selling car care and garage accessories over 35 years ago. Today, the company remains a family-owned business, but that does not mean they lack sophistication. They are passionate about the category, the car community, and the second-generation CEO, just like the first one loves everything that rolls on rubber.Over the years, the company has evolved past a catalog-only business to a robust multi-channel business. From a DTC side, the company operates GriotsGarage.com, a flagship retail store, a fully trained and on-site contact center in Tacoma, WA, as well as participation in hundreds of events across the country.In addition to the DTC business, the company sells through national automotive retail chains, both 1P and 3P Amazon platforms, other B2B outfits, along with many detailers and professionals in this market.The company also operates a manufacturing and distribution facility in Plainfield, Indiana. All liquid car care is developed, mixed, tested, bottled, labeled, and shipped from here. This ensures that everything that touches your treasured vehicles is of the finest quality.Without a doubt, this business caters to people who enjoy spending time with their cars in the garage. They know time spent in the garage is therapy, an escape. They want to make sure that the products they create let you Have Fun In Your Garage!About the MarketThe North American market for car cleaning products is valued at slightly more than $3 billion. It is expected to grow at a rate of 3.5%, reaching $4.25 billion by 2030. Market growth is driven by consumer spending on vehicle maintenance, the popularity of luxury and sport utility vehicles, and the demand for products that enhance vehicle aesthetics.According to IBISWorld, car cleaning products represent a 28% share of this market, with car shampoos and detergents dominating the category. Broadly speaking, the market is shifting towards environmentally friendly and waterless cleaning solutions, driven by consumer preferences and regulatory pressures.In general, market growth is propelled by rising disposable incomes, increased consumer awareness, high vehicle ownership rates, and demand for aftermarket products. Continued Innovation is a key driver in this space. The increase in automotive sales, coupled with the trend toward extending vehicle life, contributes to the growing demand for cleaning products as vehicles stay on the road longer.What Are the Odds?Believe it or not, I’ve been an ecommerce recruiter for 15 years, and I’m also a certified car detailer (as a hobby). I'm even certified by 3M for PPF applications, given my commitment to my car hobby. So this is a space I know very well.What I can tell you firsthand is that Griot's has a very strong product line, and the brand enjoys unique market positioning. Their products are truly first-rate, and there’s significant upside potential for the company and this role. Feel free to ask me anything you’d like about this market!About the RoleWe’ve known this hiring manager for nearly two decades. She’s phenomenal. In fact, we’ve tried to recruit her away on several occasions, and despite our clients offering her more money, she has stayed due to the strong company culture and vision.The position will be, by its nature, very collaborative and broad. If you're looking for a role with a lot of rigidity and structure, this job isn't for you.We're looking for someone who can "float like a butterfly and sting like a bee" in an ever-changing environment – launching new initiatives and getting things done.To win in this role, you'll need significant expertise in 1./ branded loyalty marketing, 2./ managing new product launches, and 3./ integrated promotional marketing. Additionally, we're looking for someone with significant experience in both 4./ events / tradeshow marketing strategy and 5./ ecommerce.Because at Griot's, clutter-busting brand marketing is a process.2025 will see Griot's launching new products across multiple channels and mediums, including digital, print, social, retail, and wholesale. At a minimum, you'll need to have launched products both online and in store. We'll rely on you to build an execute campaigns, spanning both physical retail, and the web.Think SAFA: "Start Anywhere, Finish Anywhere."Griot's will launch dozens of new products this year, and the team needs to get organized in how it 1./ shows and storytells around the product, 2./ highlights the features and benefits, and 3./ makes sure different channels partners have what they need to communicate each product's features, benefits, outcomes, and transformations to the market.If a customer sees the product online and wants to buy in a store, they should be able to do that. If they see it in a store and want to buy it online, we're OK with that. If they see it in a store and want to research it online and buy it in a store, NO PROBLEM.We want to sell to them the way they buy.In terms of loyalty marketing, YOU will build, analyze, and adjust the program that builds a long-term relationship with the customers. Collaborate on permission-based campaigns that ultimately help Griot's customers feel better about their time in their garage. Consistent. Relevant. Anticipated. Personal.Buying the product, and joining the brand.Naturally, great loyalty and events marketing requires solid project management skills, and it will fall to you to take all of the pieces of a campaign, product, or project and bring them together in a seamless, reality-based, cost-effective strategy.The team uses ClickUp for its PM needs, but experience with any of the following PM tools will suffice: Trello, Asana, ClickUp, Microsoft Project, etc.Finally, in addition to having solid brand marketing experience, we're looking for a DTC A-player with a proven playbook for storytelling across all major organic social platforms: Facebook, Instagram, TikTok, YouTube, Reddit, Threads, etc.You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this Director of Marketing position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist and why this position is open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this Director of Marketing position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Allan Seibert, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.Key Responsibilities:Lead and coordinate new product launches across multiple channels (digital, print, social, retail, wholesale), with immediate focus on the new product line launching in June 2025Develop and implement a standardized product launch process across all business channels, ensuring consistent communication and execution throughout the organizationImplement a points-based loyalty program to launch in early 2025. Analyze and refine the program designing the next phase of program enhancement.Create and manage integrated promotional campaigns across physical retail and digital channels, following the "Start Anywhere, Finish Anywhere" (SAFA) philosophyCollaborate on permission-based loyalty marketing campaigns thatstrengthen customer relationships and brand engagementCoordinate marketing initiatives for international market expansionManage cross-channel promotional planning to ensure cohesive messaging and execution across site, email, retail, and social platformsDevelop and execute storytelling strategies across major social media platforms (Facebook, Instagram, TikTok, YouTube, Reddit, Threads)Build and maintain relationships with influencers.Oversee project management of marketing initiatives using ClickUp or similar toolsCreate and implement marketing strategies that seamlessly integrate physical retail and e-commerce experiencesRequirements:Proven experience in branded loyalty marketing and program managementDemonstrated success in events and tradeshow marketing strategyTrack record of successful new product launches across both digital and physical retail channelsExtensive experience in integrated promotional marketing and ecommerceStrong project management skills with proficiency in PM tools (ClickUp, Trello, Asana, or similar)Experience in cross-channel marketing campaign development and executionExpertise in organic social media marketing and content strategyProven ability to work in a dynamic, fast-paced environment with changing prioritiesExperience in international market expansion preferredStrong analytical skills for measuring and optimizing marketing initiativesExcellent communication and collaboration abilities for cross-functional teamworkDemonstrated ability to manage multiple high-priority projects simultaneouslyUnderstanding of omnichannel retail strategies and customer journey mappingCreative problem-solving skills and adaptability to new challengesApplications for this ecommerce job are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
Job DescriptionJob DescriptionREMOTE - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!HARRY'S COMMENTS: In their search for a fully remote VP of Ecommerce, I'm working with a 9-figure, PE-backed distributor of parts and OEM light equipment. The client services a huge, well-established SMB market. Because this is a confidential search, I'm going to be fairly opaque about the client's industry and line of business.For now, here's what I can tell you:The client operates two main primary lines of business, with one of them being parts and service-oriented (B2B) and the other selling replacement parts to thousands of independent-operator SMB customers. From a marketing standpoint, the SMB side of the business feels almost DTC.In a perfect world, my client's SMB customers would create an account and buy online — not simply to drive costs out of the sale, but to leverage personalization technology to improve AOVs and order frequency rates.For larger accounts needing special assistance or launching new initiatives, my client will still offer expert sales, advice, service, and support.The company maintains a massive inventory of parts and runs a number of sites targeted at specific categories. At some point, the client may consolidate those sites. But for now, as the firm's new VP of Ecommerce, it will fall to YOU to monitor and grow its family of sites in a coherent, cohesive way.Every day, for each site, you'll be analyzing ...Revenue Growth and Customer Acquisition: Are new customers being acquired at a sustainable rate? What is the customer acquisition cost (CAC), and how does it compare to the lifetime value (LTV) of a customer?Profitability and Margins: Are profit margins sustainable? Are the variable costs per sale aligned with revenue growth?Customer Behavior and Loyalty: Are customers returning and making repeat purchases? What’s the churn rate, and are there any patterns in customer retention?Conversion and Site Performance: Are visitors converting to buyers? What are the barriers to conversion? How well is the website performing in terms of speed and user experience?Marketing Effectiveness: Which channels drive the most conversions? What is the ROI for each marketing channel, and how well do campaigns perform over time?Operational Efficiency: Are operational processes efficient, or do they lead to delays or increased costs? How effective is inventory management?Customer Satisfaction: How satisfied are customers with their experience? Are they likely to recommend the brand?Beyond as-needed digital GM-type activities, you will be expected to develop and deliver on a digital roadmap that makes it 1./ easier for customers to FIND and BUY what they need to grow their businesses, 2./ launch and market a continuous flow of new products and services, and 3./ supports the efforts of the firm's field reps.This means making sure that the firm has an up-to-date game plan for evolving the CX / UX while working with the firm's Engineering teams to deliver new releases on time and under budget.Very quickly, you'll need to understand where / how you can make a difference:What's the ecom team doing right that it should do more of?What are they doing wrong that it should stop doing?What strategies and best practices should you swipe from elsewhere?What's nobody in your category doing that your ecom team should do?Notice what's missing? A DASHBOARD!You must have a very analytical approach to answering these questions, and you'll need a killer dashboard to track it all. That's on YOU to develop and maintain.Naturally, you'll need to develop a keen understanding of how your target customer researches and buys new product. Are there built-in biases they have when it comes to buying?Make sure you bake that into your UX/CX strategy.And right about the time you get your arms around the development, migration, and consolidation issues, you'll want to start interviewing for someone to help you better analyze, plan, and forecast how to drive sales through specific categories, programs, and channels (including marketplaces).You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 40 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.Key Responsibilities:Ecommerce Strategy & Leadership: Lead the strategy, execution, and performance optimization of multiple ecommerce websites, ensuring alignment with overall company business objectives.Ecommerce Revenue: Drive online sales growth by developing, implementing, and managing strategies to increase traffic, customer engagement, and conversions across all digital channels.Digital Roadmap & Development: Own the digital roadmap, including the operating and capital budget expense. Oversee the end-to-end development and management of the firm's digital platforms, ensuring a seamless and intuitive customer experience.Performance Monitoring: Analyze key performance indicators (KPIs) like traffic, conversion rates, average order value, customer acquisition costs, and customer lifetime value. Use data to make informed decisions to optimize the customer journey and maximize revenue.Cross-functional Collaboration: Collaborate with marketing, sales, IT, and supply chain teams to ensure digital efforts are fully integrated with broader business goals, brand messaging, and customer service standards.Customer Acquisition & Retention: Collaborate with Digital Marketing to execute strategies for customer acquisition through SEO/SEM, email marketing, paid advertising, and social media. Focus on building long-term customer relationships to maximize retention and loyalty.UX/UI Improvements: Continuously analyze customer behavior on websites, identifying pain points and opportunities to improve user experience (UX) and interface design (UI) that enhance customer satisfaction and drive conversions.Marketplaces: Develop and maintain the firm's presence on eBay, Walmart, and Amazon.Vendor & Technology Management: Manage relationships with ecommerce technology vendors, ensuring platforms and tools are best in class for scalability, security, and performance.Innovation and AI: Research evolving technologies and trends in AI to identify opportunities to enhance the digital experience and differentiate the firm in the marketplace.Team Leadership: Build and lead a high-performing ecommerce team, fostering a culture of innovation, collaboration, and results-driven performance.Qualifications:Experience: 10+ years of ecommerce experience with a proven track record of managing multiple digital platforms and driving significant online sales growth.College degree required. Degree in Business, Marketing or related fields. MBA a plus.Digital Expertise: Deep knowledge of ecommerce platforms, agile development processes, ecommerce performance management, SEO strategies, and digital customer experienceLeadership: Strong leadership and team-building skills with experience managing cross-functional teams in a fast-paced environment.Data-Driven: Ability to analyze complex data sets and translate insights into actionable strategies that drive performance improvements.Customer Focus: Passion for understanding customer needs and behaviors and a commitment to providing an exceptional online shopping experience.Problem Solving: A creative, innovative thinker who can identify new opportunities and solve problems with agility and precision.
Job DescriptionJob DescriptionGREATER SEATTLE, WA - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!ALLAN'S COMMENTS: We are working with Griot's Garage in their search for a world-class Director of Digital Marketing based in way cool Greater Seattle, WA.This role will be onsite five days per week.About the CompanyThe client started as a catalog business selling car care and garage accessories over 35 years ago. Today, the company remains a family-owned business, but that does not mean they lack sophistication. They are passionate about the category, the car community, and the second-generation CEO, just like the first one loves everything that rolls on rubber.Over the years, the company has evolved past a catalog-only business to a robust multi-channel business. From a DTC side, the company operates GriotsGarage.com, a flagship retail store, a fully trained and on-site contact center in Tacoma, WA, as well as participation in hundreds of events across the country.In addition to the DTC business, the company sells through national automotive retail chains, both 1P and 3P Amazon platforms, other B2B outfits, along with many detailers and professionals in this market. While growth is planned through all channels, the company aims to remain highly DTC-focused.The company also operates a manufacturing and distribution facility in Plainfield, Indiana. All liquid car care is developed, mixed, tested, bottled, labeled, and shipped from here. This ensures that everything that touches your treasured vehicles is of the finest quality.Without a doubt, this business caters to people who enjoy spending time with their cars in the garage. They know time spent in the garage is therapy, an escape. They want to make sure that the products they create let you Have Fun In Your Garage!About the MarketThe North American market for car cleaning products is valued at slightly more than $3 billion. It is expected to grow at a rate of 3.5%, reaching $4.25 billion by 2030. Market growth is driven by consumer spending on vehicle maintenance, the popularity of luxury and sport utility vehicles, and the demand for products that enhance vehicle aesthetics.According to IBISWorld, car cleaning products represent a 28% share of this market, with car shampoos and detergents dominating the category. Broadly speaking, the market is shifting towards environmentally friendly and waterless cleaning solutions, driven by consumer preferences and regulatory pressures.In general, market growth is propelled by rising disposable incomes, increased consumer awareness, high vehicle ownership rates, and demand for aftermarket products. Continued Innovation is a key driver in this space. The increase in automotive sales, coupled with the trend toward extending vehicle life, contributes to the growing demand for cleaning products as vehicles stay on the road longer.What Are the Odds?Believe it or not, I’ve been an ecommerce recruiter for 15 years, and I’m also a certified car detailer (as a hobby). I'm even certified by 3M for PPF applications, given my commitment to my car hobby. So this is a space I know very well.What I can tell you firsthand is that Griot's has a very strong product line, and the brand enjoys unique market positioning. Their products are truly first-rate, and there’s significant upside potential for the company and this role. Feel free to ask me anything you’d like about this market!About the RoleWe’ve known this hiring manager for nearly two decades. She’s phenomenal. In fact, we’ve tried to recruit her away on several occasions, and despite our clients offering her more money, she has stayed due to the strong company culture and vision.The focus of this position will be driving traffic and working with the broader marketing, creative, and ecommerce teams to drive the DTC business. While you are responsible for the tactical component, you will also play a role in continuing to the strategy to identify opportunities for growth.We’re looking for someone with a test-and-learn mentality who can bring new ideas to the company's VP of Marketing to further expand Griot’s Garage.In general, you’ll be managing paid media, organic search, email, social media, and bottom-of-the-funnel site experience, along with conversion rate optimization. You’ll be partnering with both internal and external partners on bottom-of-the-funnel initiatives.The client runs an extremely entrepreneurial organization and is looking for an up-and-coming star who can identify legitimate growth opportunities and integrate them into the teams' modus operandi.This is probably not the right place for someone who is too corporate and siloed in their thinking. We’re looking for someone who knows how to work with a small, agile team of 3–8 people, along with a few external agencies.You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.2.The top five problems that exist and why this position is open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.Responsibilities:A hybrid responsibility for both tactical and strategic digital marketing initiatives that drive revenue to the D2C and Amazon channels.Develop and implement marketing initiatives such as targeted Emails, SMS, SEM, Paid Media, Paid Social, Circulation strategies (Circulation and catalog NOT a must have but definitely a nice to have), and Amazon Ads.Management of a small team along with a few agency resources.Partner with the internal and external partners to identify and optimize traffic and conversionEvaluate any tools, agencies, or other resources needed to help optimize and grow the businessDevelop strategies for promotional campaigns to be executed via Email, Site and Social channelsCollaborate with cross-functional teams to improve the customer experience and drive sales to the D2C site and AmazonUtilize web analytics and site data to optimize the channel mix, spend, ROAS, CX, messaging, segmentation, etc... Use data to optimize the digital strategy.Ensure that other organizational resources such as research, marketing, creative and partner agencies are utilized to their fullest abilities to drive maximum growth and return for the D2C business (D2C site and Amazon)•Work cross-functionally with Marketing, Creative, Ecommerce, Product Development, IT, Sales, Purchasing, Contact center, store, finance, etc.Support sales forecast; track and analyze performance, build promotional plans, work with outside agencies, and manage/mentor/guide direct reports.This will be a player-coach style role where you'll report to a VP of Marketing and will be expected to help drive the digital marketing strategy but at the same time still have the hands-on skillset to roll up your sleeves and get into the weeds.Qualifications:Minimum of 6-10+ years of Digital Marketing experienceMinimum of 3-5+ years of D2C Experience both site and amazon is required to be considered.Must have hands-on and strategic experience leading Paid Media channels (Search, Shopping, Display, Retargeting, Sponsored Ads, etc.)You will own the Paid Media agency relationship. We're looking for someone who has both hands-on and agency management experience with Paid Media.Experience leading and optimizing an Email strategy. You should have experience with Email, SMS, Segmentation, and Automation for a D2C ecommerce businessExperience leading and optimizing Paid and Organic Social strategies2-5+ years of experience managing an internal team and external agenciesA track record of providing input to the D2C strategy and the ability to roll up your sleeves and help execute (We will be interviewing around successes and Digital KPI improvements)Experience optimizing for better SEOWeb Analytics and Site Analytics experienceHands on and strategic level for all digital channels that drive traffic, retention, and engagement.Experience owning or partnering with a bottom of funnel resource to optimize for Conversion.Previous experience developing and optimizing Amazon Ads and driving Amazon 3P revenue (you will have an Amazon Manager and agency reporting to you in this role).Digital Marketing experience for a D2C ecommerce business outranks Amazon experience in this role for those of you reading this and wondering if you should apply. If you're a little lighter on the Amazon experience but strong with the D2C .com side you should apply.
Job DescriptionJob DescriptionREMOTE - With more than 60 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, B2B, and private equity communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!HARRY'S COMMENTS: We are working with Grass Roots Farmers’ Cooperative (GRFC) in their search for a fully remote Director of Marketing.GRFC is a farmer-owned ecommerce company that makes buying ethically raised, nutritious meat easy for consumers, and its model includes a close partnership with harvest and further processing operations.GRFC is not your typical meat company, but rather a community of farmers, butchers, and eaters working together to create a better food system and better world.Fact is, I've been waiting my whole life for a search like this.For seven years in the 1990s, I was a frozen food trader for AJC Group, and I've personally toured beef, pork, poultry, seafood, and vegetable packing plants in 12 U.S. states (plus China, Denmark, and Canada).I have written extensively about ecom for meat industry trade publications, and at one point I even had my own monthly ecom column for the National Provisioner. Go figure!This is an industry about which I know a TON.Now then: GRFC was founded in 2014 by Cody Hopkins and a small group of farmers who, at the time, were struggling to get market access and the infrastructure they needed to grow their businesses.The group decided to take a collective approach and develop a vertically integrated business that would allow them to cultivate consumers for the pasture-based, grass-fed product to which they had access.As is common in the meat business, the co-op began by successfully wholesaling its products.But in 2017, GRFC gained traction in the DTC ecom space as consumers embraced a trend towards proactive health management and animal welfare. When these consumers realized GRFC's products were more environmentally friendly, word of mouth spread.Yet there's more to GRFC's story than that.To hear Cody tell it, "There are a ton of people out there who want to support the small family farmer. They don't trust where their meat and food is coming from. These are folks who are very eager to learn more.""They're on a learning journey. GRFC is not the cheapest way to feed one's family from a pure dollar standpoint. It's for a growing subculture of people who regard what they consume as the simplest way for them to have the kind of impact they wanna have on the world."About the MarketThe Meat, Beef, and Poultry Processing industry (NAICS 31161) involves the slaughtering, processing, and packaging of livestock and poultry. Meat products are a staple in American diets, with demand closely tied to the economy and household incomes.When it comes to beef, there is no substitute.Yet, with a value chain that involves every activity "from farm to fork," the industry has faced volatile meat prices due to drought, disease, unstable feed prices, and the pandemic. These issues often allowed major meatpackers to underbid for livestock, which has incentivized cattlemen (like GRFC) in some geographies to integrate downstream.Despite such challenges, demand in the US has grown as disposable incomes have increased, allowing consumers to purchase premium cuts on a regular basis. The 2020 trade deal between the US and China further boosted demand, leading to rebounding export activity as international trade resumed.Over the past five years, industry revenue grew at a CAGR of 0.9% to $264.9 billion, despite a projected 2.7% decline in 2024. Profit margins are expected to drop to 5% of revenue in 2024 from 5.2% in 2019.About the RoleWe're looking for a proven Marketing Top-Gun to own GRFC's marketing (with an emphasis on retention and loyalty), and it's vital that this executive be willing to get their hands dirty and work within the firm's current marketing resources. Re-read that.This role is fully remote and will require trips to Arkansas twice a quarter.This is an important job, and it involves aspects of DTC ecom marketing and ops, plus marketing strategy and brand building -- which ain't easy in the meat business, where 80% of the industry competes on price, you're-only-as-smart-as-your-dumbest-competitor style.We're looking for a RESOURCEFUL direct response-oriented marketer who understands that there are TWO kinds of companies in the universe:Those that make a sale to get a CUSTOMER, andThose that get a customer to make a SALE.Normally, I'd counsel marketers to be more of the first kind of marketer than the second, but in the meat business, YOU NEED TO BE BOTH.I'm not going to explain here/now why that is (I'll save that for my phone call with you), but trust me: The meat business is a cruel mistress, and there will be days you'll see written on your latest unsold inventory position report, "SELL IT OR SMELL IT!"To win in this role, you will need to be a highly organized, business oriented, data-driven customer relationship marketer who can lead GRFC's conversion marketing efforts with a focus on ...deepening customer relationships,improving experiences, anddriving lifetime value (LTV).Previous executive-level marketing experience in the fresh and frozen food business is highly preferred, as is a PROVEN track record of success in DTC ecommerce. For our first phone call, you can bet the ranch I'll ask you to SHOW ME a previous food brand you built.ExampleActionResults.You can expect me to get into the weeds with you HOW you have made previous marketing decisions for both B2B and DTC. Shopify experience is a MAJOR PLUS.You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.Key Responsibilities:Develop and implement website and marketing strategies that optimize for customer conversions that lead to long-lasting customer relationships that maximize LTVLead and project manage all customer communicationsUtilize customer insights across channels to identify opportunities for improving customer experience and greater LTV.Oversee email and SMS marketing executionManage and develop our membership program and future subscription programDevelop and implement strategic plans to increase repeat purchases and LTVCoach and develop team members while also executing tactical workDesired Qualifications:Degree in Marketing Management, Merchandising, Business, or similar.5+ years experience in managing an e-commerce catalog and website, including managing web analytics/KPI’s and Google Analytics.In-depth knowledge of Shopify and Klaviyo marketing platformsHTML and UI/UX experience a plus!Proven experience in loyalty/relationship marketing, with a focus on drivingrepeat purchases without heavy reliance on discountsBackground in farm-to-fork ecommerceTrack record of helping ecommerce companies create long-term, profitable customer relationshipsDemonstrated ability to identify and implement strategies to generate more sales and strengthen customer relationshipsExperience in answering and solving common ecommerce marketing challenges, such as:Converting subscribers to first-time customersUtilizing email and SMS marketing efficientlyManaging inventory through marketing initiativesImproving promotional email performanceBoosting new product salesDeveloping engaging email content strategiesOptimizing email frequencyImproving website conversion ratesDesired Skills and Attributes:Passion for regenerative agriculture and supporting small family farmsA commitment to prioritizing the team's success over individual or departmental successHungry to continuously grow and improveA commitment to helping create open communication lines across the organization where everyone is informed, respected, listened to, and appreciated.Willingness to hold yourself and others accountable for delivering results and meeting customer needs.The confidence to navigate difficult conversations.Leadership experience with a coaching mentalityProven ability to work independently as well as collaborativelyProven ability to build and maintain relationships in a remote work environmentDemonstrated ability to excel in a hands-on, fast-paced entrepreneurial environmentAbility to help a team prioritize and test new ideas/opportunities in a systematic and organized mannerThe ability to effectively leverage knowledge, assets, and previous work to create a high level of efficiency.Strong analytical and data interpretation skillsExcellent project management and organizational abilityApplications for this ecommerce job are being coordinated by Harry Joiner at EcommerceRecruiter [dot] com. (Google him.) Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
Job DescriptionJob DescriptionNEW YORK - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!HARRY'S COMMENTS: We are working with a well-established manufacturer of air purification products/systems in its search for a world-class 1P Amazon Performance Marketing Manager.This is a HYBRID position located in New York City. You'll be expected to be onsite 1 day a week. This is non-negotiable. As such, you will be expected to live in the metro NYC area (commutable).About our Client:Our client is a leading manufacturer of air purification solutions. Over the years, they've become renowned for innovative, energy-efficient air purifiers that combine mechanical and electrostatic filtration. Our client operates in over 50 countries.The range of products has been designed to cater to many different environments, from compact, colorful models to professional-grade purifiers for larger spaces.About the Role:The 1P Amazon Performance Marketing Manager will drive continued eCommerce growth. With a strategic focus on Amazon, this hire will partner with cross-functional teams and agencies to drive lifetime value for the business and achieve business objectives through performance media.As such, it’s important that you have hands-on experience with Amazon (ideally Amazon 1P / Vendor Central) as well as strong business acumen to be able to generate holistic and strategic media strategies focused on both acquisition & retention.This position holds cross-functional responsibilities and will work closely with Sales, Operations, Brand, agency partners, and Finance business partners to execute effective strategic initiatives. This role reports to the Head of DTC.The ideal candidate for this position has expertise and a track record of owning Sponsored Ads/Sponsored Brand Ads/ETC. In this role, you'll have the luxury of an agency to help you with the day-to-day. With that being said, we'd like to see a candidate who has both.Expect the following questions to be asked during our first round call:Against which Amazon/Marketplace (1P) KPI's is your success bonused / reviewed against?Discuss with me the Amazon (1P) strategies with which you have HANDS ON EXPERIENCE. You'll be asked to send me a link to your CURRENT Amazon 1P store.Are there any other OFF-Amazon performance marketing channels/platforms with which you have hands-on experience?You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 50 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.Responsibilities and Functions:Strategic Leadership: Develop and execute comprehensive performance media strategies across paid search, social, display, and affiliate channels to drive acquisition and retention across DTC, Amazon and Omnichannel retailersData analysis & Reporting: Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and optimize budgets and strategies accordingly. Use data insights to inform strategic decisions and drive continuous improvement. Report back on performance to key senior stakeholders.Testing and Measurement Roadmap: Develop and drive a clear testing and measurement roadmap to generate actionable insights and optimize performance media strategies. Design experiments, A/B tests, and multivariate tests to evaluate different variables and uncover opportunities for improvement.Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, including Sales, Operations, Brand, and Finance, to align performance marketing initiatives with broader business objectives. Leverage insights from collaboration to refine strategies and enhance overall effectiveness.Capability Development: Lead the development of internal and agency digital media capabilities, ensuring teams are equipped to execute strategies effectively and adapt to evolving market trends.Skills:Data- driven mindset: demonstrates passion for digging into performance drivers and generating insights based on mediaProject Management: Strong project management skills with the ability to effectively prioritize tasks, manage timelines, and coordinate multiple projects simultaneouslyMarket Analysis and Competitive Intelligence: Proficiency in conducting market analysis and gathering competitive intelligence to inform strategy development and identify opportunities for growthCreative Problem-Solving: Demonstrated ability to think creatively, solve complex problems, and adapt strategies based on changing market dynamics and business needsStrong Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas and strategies to diverse stakeholders at all levels of the organization -- including senior management.Qualifications:Bachelors’ degree in marketing or related field5+ years of experience leading performance marketing inclusive of paid social, search, shopping, display and videoBreadth of understanding across media execution, ad tech, tracking & analytics including proficiency with GA4, google tag manager and paid media platforms including Google Ads and Amazon AdvertisingExperience managing media agencies, SaaS platforms and media partners (i.e. Facebook, Amazon Advertising)Strong understanding of retail media landscape across omnichannel retailers including Criteo, Walmart Connect and RoundelTo apply, please send your current resume to Harry [dot] Joiner [at] EcommerceRecruiter [dot] com.
Job DescriptionJob DescriptionNORTHEAST USA - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!ALLAN'S COMMENTS: We are working with a very large, well-established online retailer of firearms, scopes, and accessories in their search for a Director of Ecommerce based in the rural northeast USA.NOTE: THIS IS A BIG JOB WITH A BIG BASE SALARY AND TONS OF PERSONAL AND PROFESSIONAL UPSIDE. THE COMPANY OPERATES IN THE FIREARMS ACCESSORIES CATEGORY, AND RELOCATION TO A RURAL AREA IS REQUIRED. ONCE YOU GET SETTLED, YOU MUST BE ONSITE FIVE DAYS PER WEEK. NO EXCEPTIONS.About the MarketAs you've probably heard, the U.S. market for firearms and accessories is MASSIVE. Some estimates say there are more than 350 million guns in circulation, but the exact number doesn't really matter. You know how you feel about guns. I'm not here to convince you of anything you don't already believe.Suffice it to say that America has one of the largest civilian-owned firearm populations in the world, and that market includes handguns, rifles, shotguns, and various specialized firearms. Sales of firearms have been influenced by factors such as changes in gun regulations, political events, and concerns about personal safety.The market for firearm accessories is also significant, and it includes a wide range of products such as scopes, optics, grips, holsters, magazines, ammunition, cleaning kits, gun safes, and more. Accessories cater to a diverse group of firearm owners, from sport shooters to hunters to collectors.The industry is subject to federal, state, and local regulations which can influence the market, and changes in laws or regulations on certain accessories can impact consumer behavior.Against this backdrop, the rise of ecommerce has made it easier for consumers to access a firearms and accessories online, which has contributed to the industry's growth. Here's where things get interesting ...About the CompanyFounded more than 15 years ago, the company gained traction quickly and preemptively expanded its ops infrastructure, doubling down on its model from a fulfillment, inventory acquisition, and key supplier standpoint, buying from a slew of very high-end manufacturers.Today, the company is among the fastest-growing firms in its category, and it will likely double or triple in size in the next five years. The firm sells high-margin products its competitors cannot always get, and HOW it buys inventory is itself a key to the company's success. Very creative. Very unorthodox.About the RoleAssuming you are an established Director of Ecommerce with a large DTC ecom company, your job will be to GROW OUR CLIENT'S BUSINESS. Full stop.What that means, first and foremost, is you will be leading the firm's marketing and ecommerce functions. Its current ecommerce business exceeds well exceeds 9-figures, and there's plenty of long, straight road ahead for the category.This role is almost entirely about Direct to Consumer (minus online marketplaces), and we're looking for a proven Marketing Top-Gun who can take this DTC business to the level. At a high level, that means selling ...OLD products to OLD customers,OLD products to NEW customers,NEW products to OLD customers, andNEW products to NEW customersThat's it. Do that profitably and you'll be a hero.Increasingly, first-time buyers are a larger percentage of the company's total business, yet admittedly, the team could be more process-driven in its approach to acquisition. Beyond that, the company could be doing a better job leveraging data in its loyalty, retention, and reactivation efforts.See a trend here?Of course you do! The good news is that, largely because of its unique business model, the company has enjoyed explosive growth. But now it's time to professionalize the disciplines.This is normal.This is natural.The is not a turnaround.It's simply time to scrutinize ecommerce marketing best practices and bring the most relevant to bear on the business. Not the first time you've heard this. With 9-figures in DTC sales, the firm is obviously doing a lot right. It's your job to figure out what that is and put a scalable process around it.More science. Less art.That means unpacking the firm's email channel. Tons of low-hanging fruit there. Too much to get into here. It also means taking a good hard look at the firm's organic and paid search channels and agencies, its merchandising and onsite experience initiatives, reviewing its CRM and database marketing programs, and overseeing the re-platforming of it's ecom site.Meanwhile ...There's a lot to scrutinize in terms of the team and its approach to marketing -- some of which may be A-OK, some of which might not be. Like buying a great house with some "deferred maintenance issues:" This role will be loaded with pleasant surprises, opportunities, and frankly, some things to teardown and rebuild.You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Allan Seibert, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.ResponsibilitiesFull ownership of the company's 9-digit D2C .com ecommerce business (this role will not own marketplaces)Expanded and more sophisticated digital marketing strategy with an emphasis on Paid Media, SEO, Social and Email/SMSImplementation of attribution modeling and more sophisticated reporting/web analyticsOversight of an on-going site re-platform to Big CommerceImprovement to the overall UX and CXDevelopment of a more sophisticated and advanced retention strategy, including more automation, better segmentation, and an overall more targeted approachResponsibility of a more developed and advanced SEO strategyImplementation of Paid Media where possible, given some regulations in firearms-related categoryManagement and development of the current teamManagement of 3rd party agenciesImprovement to Site Testing with a focus on improved CROSite Merchandising and improvements to AOVRegular audits of the dot com business with a continuous focus on improvementsRevenue growth is the core responsibility of this positionDesired Experience:3-5 years of Ecommerce P&L experience7+ years of full ownership of the end-to-end digital marketing mix7+ years of Web Analytics and ReportingExperience improving and optimizing all digital customer acquisition channels, including Paid Media, SEO, Social, and EmailExperience utilizing influencer marketing as part of your acquisition and engagement strategyPrevious experience and successes with owning the onsite experience through checkout with an emphasis on improved UX/CXUtilization and optimization of content in a lifestyle-focused brandExperience implementing more advanced retention strategies, including automation, segmentation, and better-targeted messagingStrong ability to work with cross-functional teamsPrevious experience managing site replatforms on time and on budgetTrack record of improving Traffic, CRO, and AOV5+ years of team management, leadership, and mentorshipProven track record of growing revenue. You will be expected to provide multiple examples of revenue growth across your career
Job DescriptionJob DescriptionSOUTHEAST USA / PARTIAL REMOTE - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!HARRY'S COMMENTS: We are working with one of America's largest importers and marketers of specialty lighting for homes and businesses. This role is partially WFH, and the firm is based in the Southeast USA. Ideally, the client would like to see you in the office at least three days a week.About the CompanySince 2004, we have handled many searches in the lighting industry, and it's amazing how BIG and VARIED it is.According to IBIS World, The US Lamp & Lighting Retail Stores industry is $3.2 billion, while Mordor Intelligence reports that the online market for lighting now exceeds $9 billion.If this is true, then roughly 75% of all lighting is now sold online.Within that space we have the market for lighting for holidays, special events, parties, and indoor / outdoor decor for homes and businesses -- my client's specialty. You might not think this one niche could sustain a voraciously growing company, but you'd be wrong.My client markets thousands of SKUs, all made to very tight manufacturing standards. The firm has four go-to-market strategies, including white label, B2B, DTC, and marketplaces. As the firm's new Director of Marketing, all of these will role up to you.While most of the firm's business is holiday-related, its cadence isn't an all-or-nothing affair like Spirit Halloween's, but it is pronounced. Fortunately, the firm's assortment includes outdoor and patio lighting, and it's constantly finding new applications for its lines, like so ...It does business all year round, with a crunch time between October and December.Part of your job will be to reduce the effect of that seasonality, which is doable. The firm's wholesale B2B business gives it the volume it needs to compete in the consumer space, and its DTC business pushes the firm to maintain a consumer level of excellence, thereby enabling it to offer ...access to product experts and a dedicated account team,wholesale pricing and volume discounts,same-day shipping,99.9% shipping accuracy,early-buy discount programs, andthe ability to hold inventory until exactly when the client needs it.Even Lowe's and Home Depot don't do this.A major part of my client's B2B business involves selling (and warrantying!) holiday lighting to landscapers, a $12 billion market with 642K businesses.Most of these professional decorators/installers lack the financial and storage capacity to inventory holiday lighting until their residential customers request it. My client's model solves for that -- thereby allowing landscapers to make money in what would otherwise be the offseason.Genius, right?On top of that, my client is selling to the Clark Griswolds of the world, in addition to winning municipal contracts to liven up the downtowns of small-town America with giant Christmas trees, event string lights, patio and bistro lights, outdoor lit decor, outdoor rated LED bulbs and laser lights. Pretty much everywhere you look, there's an opportunity for growth.About the RoleWe're looking for the marketing equivalent of the spinning plate guy on the Ed Sullivan Show. This is NOT a P&L-owning role. Each channel manager runs their own P&L. You'll need to think of marketing as a shared service, with your team launching new products, running digital campaigns, and producing hard-hitting collateral throughout the year.It will be heaven if you're process-driven, hell if you're not.To win in this role, you'll need serious chops in digital brand and product marketing. Exciting launches must be second nature to you. You will be the face of marketing throughout the organization, rallying every employee to address both long and short-term opportunities for growth for all brands, channels, and customer cohorts.Part player. Part coach. Part cheerleader. We will expect you to be the resident expert on all consumer insights, and to develop the strategies and plans that will DRIVE SALES. Additionally, you'll lead and manage the development of digital assets including photography and video, product packaging, and maintenance of the product catalog and will lead and manage projects and promotions for email marketing, websites and social media.
You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.Responsibilities:Develop and execute comprehensive marketing strategies across all channels to enhance brand visibility and market presence.Drive the organization’s brand strategy, including assistance with possibly redefining and reimagining the organization’s current brand strategy to ensure that it is properly aligned with the organization’s strategic plan.Oversee the development and maintenance of a consistent brand identity across all channels and collateral.Lead/Manage marketing department professionals over collateral development, product catalog maintenance, ecommerce site updates, email marketing, social media and PR.Develop, implement and measure digital marketing campaigns to attract new customers, retain existing customers and grow sales across retail and wholesale channels.Set specific goals and kpi’s for marketing projects and routinely incorporate analytics to inform and influence future efforts to continually improve effectiveness.Conduct competitor research and also research demand for an organization’s products and new product initiatives.Set measurable goals aligned with the company's seasonal business model, taking into account the timing and impact of initiatives.Develop and execute targeted advertising campaigns and seasonal promotions across various channels to improve Return on Ad Spend and Customer Acquisition Cost.Strengthen relationships with wholesale clients through personalized marketing strategies and loyalty programs to increase bulk orders.Enhance analytics and reporting systems to track KPIs, understand customer behavior, and make data-driven decisions.Strategically prioritize top-level initiatives to establish goals and determine appropriate KPIs.Drive brand awareness and refine product messaging to resonate with target audiences.Implement customer segmentation strategies to personalize marketing efforts and increase key metrics like Conversion Rate, Average Order Value, and Customer Lifetime Value.Competitive Analysis Insights:Define competitors based on target customer segments and channels.Conduct a thorough review of competitors and industry best practices to identify opportunities for improvement.Consider implementing a rebate-based rewards program for wholesale clients to strengthen relationships.Enhance social media engagement and invest in high-quality video content to improve brand perception.Revamp the retail website to ensure it remains fresh and engaging.Innovative Marketing Strategies:Partner with influencers to promote the brand both online and offline.Pursue multiple initiatives simultaneously to maintain agility and drive excitement.Focus on launching new products and creating compelling narratives around them.Leverage AI to position the brand as a subject matter expert in content creation and social engagement.Explore opportunities for tradeshow attendance and develop targeted marketing presentations for potential customers.Additional Initiatives:Establish regular communication touchpoints with customers through newsletters and other non-sales-oriented content.Enhance video advertising and email marketing content to better resonate with target audiences.Develop collateral for new and reinvented products to support marketing efforts.Maintain a strong focus on product development to drive ongoing growth and innovation.Requirements:Bachelor’s degree in Marketing, Business Administration, or a related field.10+ years of experience in marketing, with a focus on digital marketing.Proven track record in strategic planning, brand management, digital catalog management, content and collateral development, and marketing analytics.Experienced leader with a collaborative cross-functional role, influencing key stakeholders and creating operational processes related to efficienciesStrong leadership skills and the ability to manage a team.Excellent communication and interpersonal skills.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Experience in developing and executing marketing campaigns and promotions to drive customer acquisition and retention.Proficiency in analytics and reporting tools to track KPIs and derive actionable insights.Strong strategic thinking skills to prioritize initiatives and set measurable goals aligned with business objectives.Ability to adapt marketing strategies to accommodate seasonal fluctuations and market dynamics.Excellent communication and collaboration skills to work effectively across teams and with external partners.Familiarity with retail and wholesale channels, with a focus on both immediate performance improvements and long-term growth strategies.
Job DescriptionJob DescriptionNORTH CAROLINA - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!ALLAN'S COMMENTS: We are working with a manufacturer of hookah and shisha supplies and accessories in their search for a world-class Ecommerce Analyst, ideally based in North Carolina USA.NOTE: There is an excellent chance this role will end up being remote or partial remote, so if after reading this posting, you'd like to apply, hit me up.About the CompanyAs a global market leader in the inhalation space (yes, there is such a thing), the client aims to revolutionize inhalation rituals through the design, manufacture, and marketing of a suite of world class products to improve the physical, emotional and mental benefits of inhalation.The company's global footprint includes offices in North Carolina, London, Dubai, Delhi, Jeddah, Warsaw, and Hamburg, and it operates its own factories in the UAE and Poland. The company is committed to innovation, and it is dedicated to reimagining recreation, sensorial discoveries and social connections.The firm seeks to be a forerunner in the research-backed science of inhalation (in which the tobacco component is heated rather than burnt), and its research team is led by experts in their respective fields.For example, while browsing the client's corporate site, we were surprised to learn that in contrast to cigarettes (where the tobacco, along with paper, inks, and adhesives are physically set alight), a shisha cloud is generated at much lower temperatures through indirect heating. This makes smoking a hookah ~70% less harmful than cigarettes.About its US operationThe company operates four websites: Two for B2B, and two for DTC on which it sells its own brands and others'. Worldwide, the firm does huge business — with the US market showing a ton of promise.The firm’s primary DTC site is among the top in its category and averages a 48% share of the market (versus its closest competitor at 20%). The company’s B2B sites have grown slightly in the past few years, and management is optimistic that with some improvements to its tech stack, all four sites' best days are ahead of them.About the RoleAs the firm's new Ecommerce Analyst, you will take ownership of all things data and ecommerce.You’ll be the champion of the firm's data-driven decision making and build out the analysis to support its ecommerce businesses. This will include establishing KPIs, building a scalable data-capture framework, and observation-driven go-forward reporting structures that leverage quantitative and qualitative information to determine actionable insights.In this role, you will work closely with the firm's Marketing, Sales, Operations and Finance teams, and you'll be the digital team’s data backbone -- maintaining a pulse on all industry, competitor, and internal-business insights.Numbers tell a story, and in this role, you'll be communicating those stories to optimize ROI and customer experience across the organization.Now, there will be a few key complicating factors as you analyze what the Marketing team's initiatives because the tobacco-specific business is regulated, which forces the Marketing team to prioritize influencers, email, remarketing, and organic / direct sources of traffic. Specifically, you can expect to design and pull reports on loyalty, retention, digital marketing, plus special inquiries on things like auto ship flows.Additionally, the firm will be involved in an ERP integration which should be complete in April, 2024. Until that integration is complete, on a typical day you will be aggregating data from multiple systems (Magento, Instacart, SKUvault, etc). The key challenge will be to understand how the firm sells the same products across multiple sites, because the current SKU structure isn’t the same.At first, you’ll be aggregating / calculating KPIs from various tools and platforms — so experience querying tables in SQL is mandatory. Doing this will require you to select the right data to model. Naturally, we’d expect you to be able to create and analyze dashboards in an ecom environment.Things will get easier once the ERP integration is complete, but until then you can expect some (healthy) craziness. Management knows this is complicated, and we are calling that out right here and now. Full disclosure.To win in this role, you MUST have experience aggregating data from different systems, designing and benchmarking KPIs, working with various BI tools, querying systems, selecting the right data to model, plus reporting, data cleansing, and dashboard analysis in an ecom environment (specifically Microsoft BI or Google Data Studio).Additionally, the best candidates for this role will have a knack for seeing the entire business through the eyes of the customer. Of course, all of this would be with the objective of making money — which means we’d look to YOU to slice and dice your data by channel, customer cohort, product category and more (conversion rate, AOV, etc).Lastly, this is exciting:The company has a very exciting product launch (a proprietary hard good with a continuity backend!) scheduled for 2024, and you’ll be involved in the target market research and testing of that — understanding what motivates particular consumers; what triggers them to buy; at what price points; understanding seasonal tendencies, and so forth.Management has already done its macro market research (demographics; psychographics; geographies, etc). Now it needs YOU to help drive the bottom-of-the-funnel inquiries:What are we doing RIGHT?What are we doing WRONG? AndWhat do we need to do to GET BETTER?How cool is that?Are you the type of person that revels in finding out why things are the way they are? Do you have an uncontrollable urge to work on complex problems until you find the perfect solution? Does the hair stand up on the back of your neck when you run across data that doesn’t seem right? Then this is the gig for you!You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 50 pages! Be sure to TEXT me, Allan Seibert, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.Duties & ResponsibilitiesOwn reporting, modeling, and the dashboard creation roadmapProvide actionable insights to business teams through data analyticsSynthesize results into succinct takeaways that aid the team in decision makingCreate targeting and segmentation schemes and develop predictive modeling to optimize marketing spend.Develop models to forecast key performance metrics such as sales, conversion rates, LTV, CAC, ROAS, repeat rates, customer inquiry volume, optimal purchasing intervals, etc.Dive deep into complex attribution challenges and provide insights into acquisition and marketing mix through hypothesis testingUnderstand customer & product ecosystems, including long-term trends in demand patterns and customer behaviorsSupport analysis statistical modeling, experiment design, and data miningIdentify inefficiencies within tools/systems, and make ongoing recommendations to leadership for enhancements that increase efficiencies and revenueTrack budgets and KPI trends via dashboardsDevelop automated and ad hoc reports, and models to support decision makingEnsure analytics implementation provides crystal-clear visibility into the impact and the value of new features and functionalityRecommend and help run and analyze A/B tests on new features/contentLeverage industry and market trends/insightsCollaborate with the team on product and promotional performanceSupport ecommerce financial forecasting
Job DescriptionJob DescriptionMETRO HOUSTON - With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.One of the coolest ecommerce jobs around!ALLAN'S COMMENTS: We are working with a major branded manufacturer of homeware and kitchenware in their search for a world-class Ecommerce Merchandiser based in metro Houston, Texas.NOTE: THIS JOB IS ON-SITE FIVE DAYS PER WEEK! YOU MUST LIVE WITHIN COMMUTABLE DISTANCE FOR THIS TO BE A VIABLE CAREER OPTION FOR YOU.About the CompanyFounded in 1911, our client is a 9-figure, vertically integrated multinational company in the homeware and kitchenware industry. The firm makes money by designing, manufacturing, and marketing a wide range of products, including cookware, cutlery, and home appliances. The company operates nine factories with 10,000 employees, and its 22,000 SKUs are sold in more than 120 countries.This ain't no mom-n-pop shop.The firm's customers are primarily households and culinary professionals seeking the highest quality kitchen tools, and its products are known for their durability and innovative design.About the MarketFor a growth-oriented ecommerce merchant, the Online Kitchenware Sales industry is a great place to be. According to IBIS World, the industry seen robust growth in the last five years, fueled by a surge in ecommerce channel shift, rising incomes, and increased consumer spending during COVID.Since 2017, industry revenue has trended upward, with a CAGR of 6.8%, reaching $8.2 billion in 2022. Yet an influx of new entrants has intensified price competition and heightened the need for smart online merchandising.In aggregate, the outlook for the industry remains bullish: Covid significantly reshaped consumer preferences in favor of online retail, while the proliferation of mobile device shopping is expected to further accelerate this shift.About the RoleTraditionally, the company has done very well marketing its high-quality home goods in retail stores throughout America. Yet post-COVID, they are starting to ramp up their own D2C Ecommerce effortsThat's where YOU come in.As the firm's new Ecom Merchandiser, you will be responsible for managing the company's DTC product catalog, along with 10+ other accounts including Amazon, Wayfair, and Macy’s. Your job will be to optimize product listings to improve conversion rates, increase revenue, and enhance the overall customer experience.Previous DTC ecom merchandising experience is a MUST.However, you don't need previous experience merchandising on Amazon and other 3P markets. You can learn all of that on the job. Having said that, you must have previous CMS experience -- plus a rapt attention to detail.The amount of work to be done here is commensurate with the opportunity: These are HUGE categories, and the company has 22,000 SKUs that could, at some point, end up on the sites. To win in this role, you'll need to be super task-oriented and have the ability to work cross-functionally within the company.You should LOVE doing customer-focused work, and have a knack for navigating the seasonality of certain product lines. Ideally, we'd like for you to have solid experience with Google Analytics and be able to use it to improve NOT only what's on a PDP -- but rather the entire onsite customer journey and related taxonomies.An excellent knowledge of ecommerce personalization, A/B testing, and conversion rate optimization is a giant plus.ONE LAST THING: This position will offer a competitive salary, 22 days PTO, bonus potential of up to 4 months’ salary based on company financial performance factors and individual performance, 401K matching at 50%, tuition reimbursement, health insurance (Medical/Dental/Vision), and a multitude of career growth and professional development opportunities!You won't believe how much we know about this search ...I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 50 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.RESPONSIBILITIES:Manage the product catalog on our website, including categorization, pricing, and product descriptions.Update product listings to improve conversion rates, increase revenue, and enhance the overall customer experience.Work with the marketing team to develop and execute promotions and sales campaigns.Collaborate with eCommerce analysts to ensure optimal product assortment and availability.Plan and update websites to align with seasonal and marketing events.Conduct competitive research and analysis to identify trends and opportunities.Stay up to date with industry trends and best practices in eCommerce merchandising.Capitalize on seasonality of product, managing launches, seasons, trade show schedules and mark down liability.Work with eCommerce Manager to influence assortment for Omni-channel to achieve sales, merchandising margin and gross profit goals.Coordinate with marketing teams for messaging and cross promotional opportunities, events and deals.Optimize site experience based on customer signals such as customer intent, competitive insights, customer feedback, inventory position and pricing.Partner with and adhere to guidelines for each retailer ensuring our products are represented well on their site.Drive improvement in the performance of the site and help drive projects and initiatives to further enhance the shopping experience like personalization, geo-targeting, and retargeting.Track, analyze and report on digital KPIs, like conversion and traffic by channel and make changes.Collaborate with Digital Marketing to support strategies for traffic generating channels to ensure the best possible customer experience.Conduct competitive research to understand competitor trends.Manage all components of product on the website using Salesforce Commerce Cloud.Work closely with copy writing and merchandising assistants to ensure product descriptions and keywords are in line with on-site and offsite-search terms.Partner with marketing to develop an ongoing strategy and process for product publishing that saves time and resources.Create experiences on site using landing pages.Ensuring ADA compliance and a seamless mobile experience.Perform other duties as assigned, based on workload and business need.QUALIFICATIONS:Bachelor’s degree required, preferably in Marketing, Business, or a related field.Minimum 2 years’ experience in eCommerce merchandising – online retail experience that is customer/sales focused (healthcare or oil & gas experience is not applicable for this role).Experience managing a product catalog on an eCommerce website.Salesforce Commerce Cloud experience is strongly preferred.Must be extremely organized with strong attention to detail.Proven ability to develop and maintain strong rapport within all levels of an organization.Excellent verbal, written and presentation skills and capability to promote new ideas.Strong decision-making abilities, using critical thinking and reasoning to solve a problem.Aggressive, goal-oriented, self-starter with excellent time management skillsStrategic thinker, yet hands-on and tactical.
