Brand Manager – Cosmetics (Remote / Hybrid / [Your City] – Full-Time)
Key Responsibilities (updated)
Develop and execute full-funnel brand strategy, positioning, messaging, and 360°ree; campaignsCreate and execute high-performing content (static, video, UGC-style) for Meta, TikTok, YouTube, and organic social – you’re comfortable concepting, shooting (or directing shoots), editing, and posting yourself when neededOwn and scale paid advertising on Meta (Facebook & Instagram), TikTok, Google Ads, YouTube with 7-figure budgets and proven ROAS (3.5x+)Build, manage, and scale the affiliate and influencer program end-to-end (recruitment via Outreach, Impact, Grin, or direct; contract negotiation; payout tracking; creative briefs; performance optimization; whitelisting top creators)Manage retail partner relationships and trade marketing (Sephora, Ulta, Nordstrom, Revolve, Credo, etc.)Lead organic social media strategy and content calendar across Instagram, TikTok, YouTube, and emerging platformsOversee influencer seeding, paid collabs, and UGC productionCollaborate with creative and product teams on new launches and limited-edition dropsAnalyze performance across ads, affiliates, organic social, and retail using Google Analytics, Triple Whale, Northbeam, etc.Manage external agencies when needed (media buying, creative, PR)What You Bring (updated & strengthened)
Proven ability to create thumb-stopping, conversion-driven content yourself – you’ve shot and edited TikToks/Reels that have gone 1M–100M+ views and driven real salesDemonstrated success building and scaling affiliate programs (beauty/lifestyle influencers, nano → macro, coupon sites, etc.) to 6–7 figures in attributable revenueExpert-level experience running Meta, TikTok, and Google ads at $100K–$1M+/month spend with strong ROASExisting relationships or successful launches with Sephora, Ulta, Nordstrom, Revolve, Cult Beauty, or similar prestige/indie retailersYou’ve grown brand social accounts to 100K–1M+ followers (organic + paid)Analytical powerhouse – you live in dashboards and optimize everythingPassion for beauty trends and what actually works on TikTok right now Read Less