Job Description
Position Summary
The Marketing Account Coordinator supports the planning, execution, and management of integrated marketing campaigns across digital and traditional channels. This role serves as a key liaison between clients, media partners, creative teams, and internal agency resources to ensure projects are delivered on time, on budget, and aligned with client objectives. The position requires a blend of digital media expertise, project management skills, client communication, and strong writing ability.
Key Responsibilities
Digital & Social Media Management
Develop and execute social media strategies aligned with client marketing goalsPlan, schedule, implement, and optimize paid and organic social media campaignsManage social media advertising campaigns including audience targeting, budgets, creative coordination, and performance trackingMonitor campaign analytics and prepare performance insights and recommendationsStay current on social media trends, platform updates, and digital marketing best practicesMedia Planning & Buying
Assist with digital media planning, budget allocation, and campaign recommendationsCoordinate media buys across social, display, search, and other digital platformsWork with media vendors and partners to negotiate placements and manage campaign executionTrack media performance and support reporting effortsClient Account Support
Serve as a day-to-day contact for assigned clientsParticipate in client meetings, status calls, and campaign reviewsCoordinate client approvals, feedback, timelines, and deliverablesHelp identify opportunities to improve client marketing performanceAgency Project Management
Manage internal job tracking, workflow, and project timelinesCoordinate activities between account service, creative, media, and production teamsMaintain project schedules, task lists, and deadlines using agency workflow systemsEnsure deliverables are completed accurately and on scheduleContent & Copywriting
Write and edit marketing content including social posts, email campaigns, digital ads, website content, and promotional materialsDevelop creative briefs and campaign messaging recommendationsSupport content calendars and brand communications strategiesResearch & Strategy Support
Conduct market, competitor, customer, and industry researchGather insights to support campaign planning and client recommendationsAssist with presentations, proposals, and strategic marketing plansQualifications
2–5 years of experience in marketing, advertising, digital media, or agency environmentsExperience managing social media platforms and paid social advertising campaignsStrong organizational skills with the ability to manage multiple projects simultaneouslyExcellent written and verbal communication skillsAbility to work collaboratively with clients and internal teamsUnderstanding of digital advertising platforms, analytics, and reportingProficiency with project management tools and Google productivity platformsPreferred Qualifications
Experience with platforms such as Meta Business Suite, LinkedIn Campaign Manager, Google Ads, programmatic platforms, or marketing automation toolsFamiliarity with B2B marketing and lead-generation campaignsExperience working in an advertising agency environment a plus Read Less